Table of Contents
The Russian government’s anti-alcohol policy accompanied by macroeconomic conditions determined the decline of beer in 2014. Excise tax on beer continued increasing in 2014, contributing to greater growth of prices. The impact of the fully enforced ban on beer sales in 2013 is still felt by major companies. Before the regulation consumers were used to buying beer from kiosks and market stalls on their way to and fro. It was often an impulse purchase, and beer was considered as a good option for...
Euromonitor International's Beer in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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