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Beer in Russia, Euromonitor International

  • November 2015
  • -
  • Euromonitor International
  • -
  • 49 pages

The Russian government’s anti-alcohol policy accompanied by macroeconomic conditions determined the decline of beer in 2014. Excise tax on beer continued increasing in 2014, contributing to greater growth of prices. The impact of the fully enforced ban on beer sales in 2013 is still felt by major companies. Before the regulation consumers were used to buying beer from kiosks and market stalls on their way to and fro. It was often an impulse purchase, and beer was considered as a good option for...

Euromonitor International's Beer in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Russia, Euromonitor International
BEER IN RUSSIA
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Summary 2 Number of Breweries 2009-2014
Category Data
Table 1 Sales of Beer by Category: Total Volume 2009-2014
Table 2 Sales of Beer by Category: Total Value 2009-2014
Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 12 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 13 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 15 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 17 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 18 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Baltika Pivovarennaya Kompaniya Ooo in Alcoholic Drinks (russia)
Strategic Direction
Key Facts
Summary 3 Baltika Pivovarennaya Kompaniya OOO: Key Facts
Summary 4 Baltika Pivovarennaya Kompaniya OOO: Operational Indicators
Competitive Positioning
Summary 5 Baltika Pivovarennaya Kompaniya OOO: Competitive Position 2014
Ochakovo Mpbk Zao in Alcoholic Drinks (russia)
Strategic Direction
Key Facts
Summary 6 Ochakovo MPBK ZAO: Key Facts
Summary 7 Ochakovo MPBK ZAO: Operational Indicators
Competitive Positioning
Summary 8 Ochakovo MPBK ZAO: Competitive Position 2014
Executive Summary
Alcoholic Consumption Continues Declining
Illegal Sales Impose Serious Threat To Retail Sales
Leading Players Focus on Their Mainstream Brands
Ban of Sales Through Kiosks Still Has A Dampening Effect on Beer
Easing of State Regulation Limits Future Market Decline
Key Trends and Developments
Russian Economic Downturn Worsens
Alcohol Consumption Continues To Decline
Channel Restrictions Still Have Negative Effect on Beer Sales
Key New Product Launches
Summary 9 Key New Product Developments 2014
City Key Trends and Developments
Moscow
Competitive Landscape
Prospects
St Petersburg
Competitive Landscape
Prospects
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 36 Sales of Alcoholic Drinks by City: Total Volume 2009-2014
Table 37 Sales of Alcoholic Drinks by City: Total Value 2009-2014
Table 38 Sales of Alcoholic Drinks by City: % Total Volume Growth 2009-2014
Table 39 Sales of Alcoholic Drinks by City: % Total Value Growth 2009-2014
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 48 Forecast Sales of Alcoholic Drinks by City: Total Value 2014-2019
Table 49 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2014-2019
Table 50 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Table 51 Forecast Sales of Alcoholic Drinks by City: Total Volume 2014-2019
Table 52 Forecast Sales of Alcoholic Drinks by City: Total Value 2014-2019
Table 53 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2014-2019
Table 54 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2014-2019












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