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Spirits in Taiwan, Euromonitor International

  • November 2015
  • -
  • Euromonitor International
  • -
  • 36 pages

In 2014, Taiwanese economic inflation higher than real GDP growth reduced consumer spending power in real terms.

Euromonitor International's Spirits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Taiwan, Euromonitor International
SPIRITS IN TAIWAN
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2014
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 20 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 21 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 22 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 23 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 24 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 25 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 26 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 27 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 2 King Car Food Industrial Co Ltd: Key Facts
Competitive Positioning
Summary 3 King Car Food Industrial Co Ltd: Competitive Position 2014
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 4 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 5 Kinmen Kaoliang Liquor Inc: Operational Indicators
Competitive Positioning
Summary 6 Kinmen Kaoliang Liquor Inc: Competitive Position 2014
Taiwan Tobacco and Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 7 Taiwan Tobacco and Liquor Corp: Key Facts
Summary 8 Taiwan Tobacco and Liquor Corp: Operational Indicators
Competitive Positioning
Summary 9 Taiwan Tobacco and Liquor Corp: Competitive Position 2014
Executive Summary
Effect of Drink Driving Legislation Levels Out - Import Taxation Results in A Drop in Unit Prices
Female and Younger Consumers Become Target Customers
Activities and Promotions Attract Attention
On-trade Faces Gradual Expansion of Off-trade
Domestic Brands Clearly Lead Forecast Sales
Key Trends and Developments
Key New Product Launches
Innovative Marketing and Promotion Increase in Importance
Target Audience Transfers To Younger and Female Consumers
Off-trade Controls Alcohol Sales Performance
Summary 10 Key New Product Developments 2014
Market Background
Legislation
Table 30 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 31 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 32 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2014
Table 33 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2014 - Taiwan Beer
Table 34 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2014 - Taiwan Beer
Table 35 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2014 - Jacob's Creek
Table 36 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2014 - Jacob's Creek
Table 37 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2014 - Johnnie Walker Black Label
Table 38 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2014 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 41 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 50 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources












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