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The Global Struggle for Work-Life Balance and its Impact on Consumer Markets - Executive Summary

  • November 2015
  • -
  • Euromonitor International
  • -
  • 13 pages

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The frenetic pace of modern life, longer working hours and an “always-on” mentality have blurred the distinction between work and leisure, and a generation of cash-rich, time-poor consumers are looking to maximise their free time. This new global report examines attitudes to work-life balance, changing employment and leisure patterns and the growing demand for a range of convenience products, from time-saving kitchen appliances and mobile electronics to tourism, foodservice and shopping solution...

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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Why buy this report?• Identify factors driving change now and in the future
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• Take a step back from micro trends
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