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What Men Want: Getting to Know the Male Consumer in Apparel and Footwear

  • November 2015
  • -
  • Euromonitor International
  • -
  • 46 pages

Although womenswear remains the cornerstone of the apparel and footwear industry, menswear continues to outpace womenswear in terms of growth, fuelled by men’s higher disposable incomes and a greater focus on personal appearance. This report sets out to examine consumption habits as men become more empowered to make their own purchase decisions, while pinpointing future growth prospects and highlighting ways in which brands can successfully appeal to the elusive male consumer.

Euromonitor International's What Men Want: Getting to Know the Male Consumer in Apparel and Footwear global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

What Men Want: Getting to Know the Male Consumer in Apparel and Footwear
What Men Want: Getting to Know the Male Consumer in Apparel and Footwear
Euromonitor International
November 2015
introduction
Global overview
Geographic growth drivers
Male consumption habits
Targeting the male consumer
Key Takeaways
Report Definitions
Research Overview

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