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Executive Insight of Key Trends in Vehicle Design 

  • November 2015
  • -
  • Frost & Sullivan
  • -
  • 69 pages

Executive Insight of Key Trends in Vehicle Design : Car Design—A Deal Breaker or Not? Aesthetics is Not All that Matters
Cars have been iconic figures in history; their design and evolution are tracked even today as a benchmark of technical capabilities. This study provides an overview of the current trends in vehicle design, with an analysis of the key strategies and design capabilities of global automotive groups based in North America, Europe, and Asia-Pacific. It includes a comparative analysis by headquarters region. The study also looks at design trends for vehicle interiors and exteriors, and the effect that safety regulations are having on design. Market drivers and restraints, and industry challenges are examined. The study period is from 2015 to 2025.

Key Findings

Daimler, Fiat Chrysler Automobiles (FCA), General Motors (GM), Renault-Nissan, and Volkswagen (VW) will be able to cater to the global market due to their expected CUV portfolio strategies.

Trends in Vehicle Design: Key Takeaways, Global, 2015

Understanding regional preferences based on vehicle usage or other factors including driver age and fuel prices will be key to success with respect to vehicle body size and style.

While Asian drivers prefer compact cars (hatchbacks, sedans, and crossover utility vehicles [CUVs]), they also demand a feel of luxury in their vehicles.
- North America is dominated by large vehicles (sport utility vehicles [SUVs], pickups, and vans), largely due to lower fuel prices.
- European and Middle Eastern countries prefer near-premium to premium sedans to emulate high status.

The definition of luxury is changing, especially among Generations X and Y. They look for:

- A high level of customizability
- Vehicle individuality

Rapid prototyping along with 3-D printing will be a key strategy to meet these requirements.
Autonomous vehicles and vehicles aimed at mobility will completely reshape based on considerations such as regional usage, parking, powertrain, and materials used.

Key Questions This Study Will Answer

- What are OEMs’ broad goals and drivers as they invest in advancements in vehicle body styling?
- What innovations have been noticed in vehicle body styling?
- What is the most favorable size and shape produced globally among the top OEMs?
- What is the future of the autonomous vehicle and its usage in the mobility field?

Table Of Contents

Executive Insight of Key Trends in Vehicle Design 
1 EXECUTIVE SUMMARY

Executive Summary
1. Key Findings
2. Key Findings
3. Current Vehicle Design Trends
4. Future Vehicle Design Trends
5. Summary of Top Design Trends
6. OEM Group Benchmarking—North America
7. OEM Group Benchmarking—Europe
8. OEM Group Benchmarking—Asia-Pacific
9. Key Findings and Future Outlook

2 RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
1. Research Scope
2. Research Aims and Objectives
3. Key Questions This Study Will Answer
4. Research Background
5. Research Methodology
6. Key OEMs/Groups Compared in this Study

3 DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
1. Vehicle Segmentation
2. Segmentation

4 2015-2025 TRENDS IN VEHICLE DESIGN

2015-2025 Trends in Vehicle Design
1. Exhibit—Ford F-150 Lightweighting
2. Trends in Vehicle Design—Exterior Construction
3. Trends in Vehicle Design—Exterior Engineering
4. Trends in Vehicle Design—Exterior Styling
5. Trends in Vehicle Design—Evolution of Body Styles
6. Trends in Vehicle Design—Safety Regulations
7. Trends in Vehicle Design—Exterior Lighting Design and Styling
8. Trends in Vehicle Design—Interior Construction
9. Trends in Vehicle Design—Seating Concepts
10. Trends in Vehicle Design—360-degree Vision
11. Trends in Vehicle Design—CUV Segment Interior Development
12. Trends in Vehicle Design—Future Vehicle Summary

5 EXTERNAL CHALLENGES—DRIVERS AND RESTRAINTS

External Challenges—Drivers and Restraints
1. Drivers and Restraints
2. Drivers Explained
3. Restraints Explained
4. Industry Challenges

6 COMPARATIVE ANALYSIS OF OEM STRATEGIES

Comparative Analysis of OEM Strategies
1. Regional OEM Analysis—North America
2. Regional OEM Analysis—Europe
3. Regional OEM Analysis—Asia-Pacific
4. BMW Group Analysis
5. Daimler Group Analysis
6. FCA Group Analysis
7. Ford Group Analysis
8. General Motors Group Analysis
9. Honda Group Analysis
10. Hyundai Group Analysis
11. Renault-Nissan Group Analysis
12. Toyota Group Analysis
13. VW Group Analysis

7 CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
1. Key Conclusions
2. The Last Word—3 Big Predictions
3. Legal Disclaimer

8 THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
1. The Frost and Sullivan Story
2. Value Proposition—Future of Your Company and Career
3. Global Perspective
4. Industry Convergence
5. 360º Research Perspective
6. Implementation Excellence
7. Our Blue Ocean Strategy

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