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  2. > Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT Analysis Review

Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Harley-Davidson, Inc. (Harley-Davidson) is a motorcycles manufacturing company. It designs, manufactures markets motorcycles and motorcycle parts and accessories, and general merchandise on wholesale basis. It also offers wholesale and retail financing, and insurance programs to its dealers and customers in the US, and Canada. Further, Harley-Davidson conducts e-Commerce business through which it sells motorcycle parts, accessories, and related products and services. The company offers its products under six platforms: Touring, Dyna, Softail, Sportster, V-Rod, and Street. Harley-Davidson markets its products in North America, Europe, Middle East, Africa, Asia-Pacific and Latin America through a network of independent dealers. Harley-Davidson is headquartered in Milwaukee, the US.

The company strives to design and manufacture unique vehicles to meet the evolving consumer preferences. To this end, Harley-Davidson launched two new models of its Street platform of motorcycles; Street 500, and Street 750.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table Of Contents

Harley-Davidson, Inc. (HOG) - Financial and Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Harley-Davidson, Inc. - Key Facts 6
Harley-Davidson, Inc. - Key Employees 7
Harley-Davidson, Inc. - Key Employee Biographies 8
Harley-Davidson, Inc. - Major Products and Services 9
Harley-Davidson, Inc. - History 10
Harley-Davidson, Inc. - Company Statement 13
Harley-Davidson, Inc. - Locations And Subsidiaries 15
Head Office 15
Other Locations and Subsidiaries 15
Section 2 - Company Analysis 17
Harley-Davidson, Inc. - Business Description 17
Harley-Davidson, Inc. - Corporate Strategy 18
Harley-Davidson, Inc. - SWOT Analysis 19
SWOT Analysis - Overview 19
Harley-Davidson, Inc. - Strengths 19
Strength - Operational Performance 19
Strength - Business Performance: Motor Cycles segment 19
Strength - Research and Development 19
Harley-Davidson, Inc. - Weaknesses 20
Weakness - Increasing Debt Burden 20
Weakness - Declining Cash Reserves 20
Harley-Davidson, Inc. - Opportunities 21
Opportunity - Growth in Emerging Markets 21
Opportunity - Strategic Initiatives 21
Opportunity - New Product Development 21
Harley-Davidson, Inc. - Threats 22
Threat - Stringent Government Regulations 22
Threat - Dependence on third party suppliers 22
Threat - Stiff Competition 22
Threat - Rapid Technological Changes 22
Harley-Davidson, Inc. - Key Competitors 23
Section 3 - Company Financial Ratios 24
Financial Ratios - Capital Market Ratios 24
Financial Ratios - Annual Ratios 25
Performance Chart 27
Financial Performance 27
Financial Ratios - Interim Ratios 28
Financial Ratios - Ratio Charts 29
Section 4 - Appendix 30
Methodology 30
Ratio Definitions 30
About GlobalData 34
Contact Us 34
Disclaimer 34

List of Tables
Harley-Davidson, Inc., Key Facts 6
Harley-Davidson, Inc., Key Employees 7
Harley-Davidson, Inc., Key Employee Biographies 8
Harley-Davidson, Inc., Major Products and Services 9
Harley-Davidson, Inc., History 10
Harley-Davidson, Inc., Subsidiaries 15
Harley-Davidson, Inc., Key Competitors 23
Harley-Davidson, Inc., Ratios based on current share price 24
Harley-Davidson, Inc., Annual Ratios 25
Harley-Davidson, Inc., Interim Ratios 28
Currency Codes 30
Capital Market Ratios 30
Equity Ratios 31
Profitability Ratios 31
Cost Ratios 32
Liquidity Ratios 32
Leverage Ratios 33
Efficiency Ratios 33

List of Figures
Harley-Davidson, Inc., Performance Chart (2010 - 2014) 27
Harley-Davidson, Inc., Ratio Charts 29

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