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Rentokil Initial plc (RTO) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Rentokil Initial Plc (Rentokil) is a business services company that offers route-based services including pest control, hygiene and workwear through teams of local experts. Its pest control services provide wide range of pest control services from rodents to flying and crawling insects, to other forms of wildlife management. The company offers wash room services including hand dryers, sanitizers, paper and linen towel dispensers, feminine hygiene units, air fresheners, soap dispensers, toilet paper dispensers, and floor protection mats. Rentokil installs and services interior and exterior plant displays, flowers, replica foliage, Christmas decorations and ambient scenting; provides damp proofing, woodworm and wood rot treatment; offers specialized deep cleaning and specialist industrial cleaning and disinfection services; and provides waste disposal services. It serves food processing and pharmaceutical, offices, hospitality, retail, healthcare, education and residential sectors across North America, Europe, Asia Pacific, Latin America, and other. Rentokil is headquartered in Camberley, Surrey, the UK.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table Of Contents

Rentokil Initial plc (RTO) - Financial and Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2

Section 1 - About the Company 6
Rentokil Initial plc - Key Facts 6
Rentokil Initial plc - Key Employees 7
Rentokil Initial plc - Key Employee Biographies 8
Rentokil Initial plc - Major Products and Services 9
Rentokil Initial plc - History 10
Rentokil Initial plc - Company Statement 14
Rentokil Initial plc - Locations And Subsidiaries 15
Head Office 15
Other Locations and Subsidiaries 15
Section 2 - Company Analysis 17
Rentokil Initial plc - Business Description 17
Rentokil Initial plc - Corporate Strategy 18
Rentokil Initial plc - SWOT Analysis 19
SWOT Analysis - Overview 19
Rentokil Initial plc - Strengths 19
Strength - Acquisition of Peter Cox Property Care 19
Strength - Expansion of Pest Control Business in the US 19
Strength - Reinforcement of Market Position: North America 19
Strength - Cost Efficiency 19
Rentokil Initial plc - Weaknesses 20
Weakness - Working Capital Deficit 20
Rentokil Initial plc - Opportunities 21
Opportunity - Expansion of Business in North America 21
Opportunity - Collaboration with Google and PA Consulting Group 21
Opportunity - Perception towards Hygiene 21
Opportunity - Demand for Workwear Services 21
Rentokil Initial plc - Threats 22
Threat - Foreign Exchange Risks 22
Threat - Regulations 22
Threat - Labor Conditions 22
Rentokil Initial plc - Key Competitors 23
Section 3 - Company Financial Ratios 24
Financial Ratios - Capital Market Ratios 24
Financial Ratios - Annual Ratios 25
Performance Chart 27
Financial Performance 27
Financial Ratios - Interim Ratios 28
Financial Ratios - Ratio Charts 29
Section 4 - Appendix 30
Methodology 30
Ratio Definitions 30
About GlobalData 34
Contact Us 34
Disclaimer 34

List of Tables
Rentokil Initial plc, Key Facts 6
Rentokil Initial plc, Key Employees 7
Rentokil Initial plc, Key Employee Biographies 8
Rentokil Initial plc, Major Products and Services 9
Rentokil Initial plc, History 10
Rentokil Initial plc, Subsidiaries 15
Rentokil Initial plc, Key Competitors 23
Rentokil Initial plc, Ratios based on current share price 24
Rentokil Initial plc, Annual Ratios 25
Rentokil Initial plc, Interim Ratios 28
Currency Codes 30
Capital Market Ratios 30
Equity Ratios 31
Profitability Ratios 31
Cost Ratios 32
Liquidity Ratios 32
Leverage Ratios 33
Efficiency Ratios 33

List of Figures
Rentokil Initial plc, Performance Chart (2011 - 2015) 27
Rentokil Initial plc, Ratio Charts 29

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