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Rentokil Initial plc (RTO) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Rentokil Initial Plc (Rentokil) is a leading provider of support and business services. The company provides complete facilities management services to organizations in the commercial and government sectors. It offers a wide range of services including building services, facilities services, pest control services, electronic security services, courier services, cleaning services and washroom services, among others. Rentokil offers these services under various brands such as Rentokil, Initial, Ambius, Ehrlich, Pink, Presto-X, City Link and Calmic, among others. The company’s operations are located across Europe, Asia Pacific, North America and Africa. Rentokil is headquartered in London, the UK.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table Of Contents

Rentokil Initial plc (RTO) - Financial and Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Rentokil Initial plc - Key Facts 6
Rentokil Initial plc - Key Employees 7
Rentokil Initial plc - Key Employee Biographies 8
Rentokil Initial plc - Major Products and Services 9
Rentokil Initial plc - History 10
Rentokil Initial plc - Company Statement 14
Rentokil Initial plc - Locations And Subsidiaries 19
Head Office 19
Other Locations and Subsidiaries 19
Section 2 - Company Analysis 21
Rentokil Initial plc - Business Description 21
Rentokil Initial plc - Corporate Strategy 22
Rentokil Initial plc - SWOT Analysis 23
SWOT Analysis - Overview 23
Rentokil Initial plc - Strengths 23
Strength - Diversified Business Operations 23
Strength - Wide Geographical Presence 23
Rentokil Initial plc - Weaknesses 24
Weakness - Declined Pest Control Segment 24
Rentokil Initial plc - Opportunities 25
Opportunity - Strategic Acquisitions 25
Opportunity - Growth Potential: Hospitality Industry 25
Opportunity - Emerging Markets 25
Rentokil Initial plc - Threats 26
Threat - Changing Labor Conditions 26
Threat - Foreign Exchange Risks 26
Threat - Environmental Regulations 26
Rentokil Initial plc - Key Competitors 27
Section 3 - Company Financial Ratios 28
Financial Ratios - Capital Market Ratios 28
Financial Ratios - Annual Ratios 29
Performance Chart 31
Financial Performance 31
Financial Ratios - Interim Ratios 32
Financial Ratios - Ratio Charts 33
Section 4 - Appendix 34
Methodology 34
Ratio Definitions 34
About GlobalData 38
Contact Us 38
Disclaimer 38

List of Tables
Rentokil Initial plc, Key Facts 6
Rentokil Initial plc, Key Employees 7
Rentokil Initial plc, Key Employee Biographies 8
Rentokil Initial plc, Major Products and Services 9
Rentokil Initial plc, History 10
Rentokil Initial plc, Subsidiaries 19
Rentokil Initial plc, Key Competitors 27
Rentokil Initial plc, Ratios based on current share price 28
Rentokil Initial plc, Annual Ratios 29
Rentokil Initial plc, Interim Ratios 32
Currency Codes 34
Capital Market Ratios 34
Equity Ratios 35
Profitability Ratios 35
Cost Ratios 36
Liquidity Ratios 36
Leverage Ratios 37
Efficiency Ratios 37

List of Figures
Rentokil Initial plc, Performance Chart (2010 - 2014) 31
Rentokil Initial plc, Ratio Charts 33

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