Table of Contents
Global Set-Top Box Market : High Demand for Hybrid Set-Top Boxes and Ongoing Upgrade Cycles for Feature-Rich Devices Drive Growth and Innovation
The market insight provides unit shipment forecasts, segmentations by application and region, and market share analysis for the global set-top box market The market is divided into four application segments—cable, Internet Protocol television (IPTV), satellite, and digital terrestrial transmission (DTT) The regional forecast covers North America and Latin America (NALA), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC) Market drivers and restraints are ranked in order of impact The base year is 2014 and the forecast period is 2015-2020 The study also provides the competitive environment and key market trends
-The pay TV market experienced steady growth owing to a notable shift in consumer viewing patterns to self-consumption models that facilitate viewing content at any time, on any device on the go This market insight provides estimates for the global set-top box (STB) market that is segmented into four applications, namely, cable, Internet Protocol television (IPTV), satellite, and digital terrestrial transmission (DTT)
-Overall, the market saw a high demand for hybrid boxes as the growing interest in over-the-top (OTT) services prompted a roll out of competitive business models to prevent churn-prone customers from switching to pure OTT models
-An ongoing analog switch-off in several emerging economies, refresh cycles in North America and some parts of Europe, and upgrades to advanced functionality with a richer user interface for quick search and discovery of content are driving growth of the global STB market
The digitization of cable and upgrades are expected to bring substantial growth over the next ?– years High demand for cloud-based time-shifting and space-shifting services such as Cloud Digital Video Recorder (DVR) and live catch-up TV for multi-screen viewing will also drive demand during the forecast period
-In the long term, the market is expected to saturate and new form factors will emerge Service providers will continue to align their services to meet consumer demands for high speed, security, and personalization
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