Table of Contents
During Q3-15 consumer confidence declined due to the economic situation and the devaluation of the Colombian peso. However the leading product manufacturers have made remarkable efforts to maintain demand with price promotions, the launch and promotion of affordable products as well as the introduction of innovations. The long hot season has also favoured the demand for soft drinks.
- The ACB industry performed well during Q3-15
- There was rapid expansion of selected soft drinks categories
- Affordability has become the most relevant trend in ACB
- Innovations in the flavored milk industry drove dairy drinks growth
Canadean's Colombia Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
- Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
- Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives
- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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