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Quarterly Beverage Tracker Third Quarter 2015: Denmark; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • November 2015
  • -
  • GlobalData
  • -
  • 21 pages

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Summary
The cooler summer was the most influential factor in determining beverage demand in Q3-15. Hot drinks recorded growth as a result, while dairy drinks were also in credit for the period. Beer and soft drinks did not prosper without as much sun as last year and overall the Danish all commercial beverage market slipped.

Key Findings
- All commercial beverages down by half a percentage point

- Hot drinks and dairy drinks helped by cooler than usual summer

- On-premise and convenience sales down

- Energy drinks still hot but iced/rtd coffee drinks are cooling

Synopsis
Canadean's Denmark Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our Q3 special focus update on the latest trends in soft drinks flavours and innovation

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Denmark beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Denmark to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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