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Quarterly Beverage Tracker Third Quarter 2015: Turkey; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • November 2015
  • -
  • GlobalData
  • -
  • 29 pages

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Summary
Turkey is experiencing uncertainty in political terms due to inconclusive general elections in June 2015.A decline in revenue from tourism has added to economic difficulties however the number of tourists has increased. Business and consumer confidence has remained low and industrial production has slowed.

Key Findings
- Still drinks stole share from other categories

- Interesting developments have been see in limonata drinks

- Wine reported a successful result in Q3-15 despite the sanctions in place on alcoholic drinks advertising

- Flavoured milk performed well

Synopsis
Canadean's Turkey Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q3 special focus update on the latest trends in soft drinks flavours and innovation

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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ref:plp2015

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