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  4. > Web Analytics Market Outlook - Global Trends, Forecast, and Opportunity Assessment (2014-2022)

The Global Web Analytics market is accounted for $1.28 billion in 2014 and is poised to reach $5.12 billion by 2022 growing at a CAGR of 18.9% during the forecast period 2014 to 2022. One of the key drivers for the market growth is development of marketing activities to remain at equivalence with the competitors in the current cut throat environment. Progression of technology, amplified penetration of internet and mobile phones, and altering lifestyles of consumers are some of the factors fueling the market growth. However, scarcity of skilled labor is inhibiting the market.

The United States remains a prominent market for Web analytics. The U.S. market is witnessing healthy growth due to the rising acceptance of web analytics among small and medium scale firms. In contrast, European debt crunch, as well as political instability in the Middle East, could lead to decreased investment by companies for analytical tools. However, Asia-Pacific represents the fastest growing regional market. Web analytics market will persist to feel the hassle of privacy concerns, free analytical tools and the launch of browsers such as Google Chrome and internet explorer 8.

The key players in the Global Web Analytics Market include Google, IBM, SAS, Adobe Systems, Microstrategy, Tableau Software, Splunk, Teradata Corporation, At Internet and Webtrends

Types Covered:
• Off-site web analytics
• On-site web analytics

Applications Covered
• Traffic management
• Social media management
• Personalization
• Online fraud detection
• Online advertising
• Performance monitoring
• Multichannel campaign analysis
• Display advertising optimization
• Digital rights management
• Business and market research
• Behavioural targeting
• Others

Deployment type Covered
• On-premise
• On-demand

Industries Covered
• Retail
• IT & Telecom
• Healthcare
• Government
• Entertainment and media
• Banking, Financial Services and Insurance (BFSI)
• Others

Solutions Covered
• Marketing automation
• Search engine tracking and ranking
• Heat map analytics
• Behaviour based targeting solutions
• Others

Services Covered
• Professional Services
• Support & Maintenance

Regions Covered:
• North America
o US
o Canada
• Europe
o Germany
o France
o Italy
o UK
o Spain
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o Rest of Asia
• Rest of the World
o Latin America
o Middle East
o Africa
o Others

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 8 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Table Of Contents

Web Analytics Market Outlook - Global Trends, Forecast, and Opportunity Assessment (2014-2022)
1 Executive Summary

2 Preface
2.1 Abstract
2.2 Research Scope
2.3 Research Methodology
2.4 Research Sources

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Web Analytics Market, By Type
5.1 Introduction
5.2 Off-site web analytics
5.3 On-site web analytics

6 Global Web Analytics Market, By Application
6.1 Introduction
6.2 Traffic management
6.3 Social media management
6.4 Personalization
6.5 Online fraud detection
6.6 Online advertising
6.7 Performance monitoring
6.8 Multichannel campaign analysis
6.9 Display advertising optimization
6.10 Digital rights management
6.11 Business and market research
6.12 Behavioral targeting
6.13 Others

7 Global Web Analytics Market, By Deployment
7.1 Introduction
7.2 On-premise
7.3 On-demand

8 Global Web Analytics Market, By Industry
8.1 Introduction
8.2 Retail
8.3 IT and Telecom
8.4 Healthcare
8.5 Government
8.6 Entertainment and media
8.7 Banking, Financial Services and Insurance (BFSI)
8.8 Others

9 Global Web Analytics Market, By Solution
9.1 Introduction
9.2 Marketing automation
9.3 Search engine tracking and ranking
9.4 Heat map analytics
9.5 Behavior based targeting solutions
9.6 Others

10 Global Web Analytics Market, By Service
10.1 Introduction
10.2 Professional Services
10.3 Support and Maintenance

11 Global Web Analytics Market, By Geography
11.1 North America
11.1.1 US
11.1.2 Canada
11.2 Europe
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 UK
11.2.5 Spain
11.3 Asia Pacific
11.3.1 Japan
11.3.2 China
11.3.3 India
11.3.4 Australia
11.3.5 Newzealand
11.3.6 Rest of Asia
11.4 Rest of the World
11.4.1 Latin America
11.4.2 Middle East
11.4.3 Africa
11.4.4 Others

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions and Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Google
13.2 IBM
13.3 SAS
13.4 Adobe Systems
13.5 Microstrategy
13.6 Tableau Software
13.7 Splunk
13.8 Teradata Corporation
13.9 At Internet
13.10 Webtrends

List of Tables
1 Global Web Analytics Market Outlook, By Type (2012-2022) ($MN)
2 Global Web Analytics Market Outlook, By Off-site web analytics (2012-2022) ($MN)
3 Global Web Analytics Market Outlook, By On-site web analytics (2012-2022) ($MN)
4 Global Web Analytics Market Outlook, By Application (2012-2022) ($MN)
5 Global Web Analytics Market Outlook, By Traffic management (2012-2022) ($MN)
6 Global Web Analytics Market Outlook, By Social media management (2012-2022) ($MN)
7 Global Web Analytics Market Outlook, By Personalization (2012-2022) ($MN)
8 Global Web Analytics Market Outlook, By Online fraud detection (2012-2022) ($MN)
9 Global Web Analytics Market Outlook, By Online advertising (2012-2022) ($MN)
10 Global Web Analytics Market Outlook, By Performance monitoring (2012-2022) ($MN)
11 Global Web Analytics Market Outlook, By Multichannel campaign analysis (2012-2022) ($MN)
12 Global Web Analytics Market Outlook, By Display advertising optimization (2012-2022) ($MN)
13 Global Web Analytics Market Outlook, By Digital rights management (2012-2022) ($MN)
14 Global Web Analytics Market Outlook, By Business and market research (2012-2022) ($MN)
15 Global Web Analytics Market Outlook, By Behavioral targeting (2012-2022) ($MN)
16 Global Web Analytics Market Outlook, By Others (2012-2022) ($MN)
17 Global Web Analytics Market Outlook, By Deployment (2012-2022) ($MN)
18 Global Web Analytics Market Outlook, By On-premise (2012-2022) ($MN)
19 Global Web Analytics Market Outlook, By On-demand (2012-2022) ($MN)
20 Global Web Analytics Market Outlook, By Industry (2012-2022) ($MN)
21 Global Web Analytics Market Outlook, By Retail (2012-2022) ($MN)
22 Global Web Analytics Market Outlook, By IT and Telecom (2012-2022) ($MN)
23 Global Web Analytics Market Outlook, By Healthcare (2012-2022) ($MN)
24 Global Web Analytics Market Outlook, By Government (2012-2022) ($MN)
25 Global Web Analytics Market Outlook, By Entertainment and media (2012-2022) ($MN)
26 Global Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2012-2022) ($MN)
27 Global Web Analytics Market Outlook, By Others (2012-2022) ($MN)
28 Global Web Analytics Market Outlook, By Solution (2012-2022) ($MN)
29 Global Web Analytics Market Outlook, By Marketing automation (2012-2022) ($MN)
30 Global Web Analytics Market Outlook, By Search engine tracking and ranking (2012-2022) ($MN)
31 Global Web Analytics Market Outlook, By Heat map analytics (2012-2022) ($MN)
32 Global Web Analytics Market Outlook, By Behavior based targeting solutions (2012-2022) ($MN)
33 Global Web Analytics Market Outlook, By Others (2012-2022) ($MN)
34 Global Web Analytics Market Outlook, By Service (2012-2022) ($MN)
35 Global Web Analytics Market Outlook, By Professional Services (2012-2022) ($MN)
36 Global Web Analytics Market Outlook, By Support and Maintenance (2012-2022) ($MN)
37 North America Web Analytics Market Outlook, By Type (2012-2022) ($MN)
38 North America Web Analytics Market Outlook, By Off-site web analytics (2012-2022) ($MN)
39 North America Web Analytics Market Outlook, By On-site web analytics (2012-2022) ($MN)
40 North America Web Analytics Market Outlook, By Application (2012-2022) ($MN)
41 North America Web Analytics Market Outlook, By Traffic management (2012-2022) ($MN)
42 North America Web Analytics Market Outlook, By Social media management (2012-2022) ($MN)
43 North America Web Analytics Market Outlook, By Personalization (2012-2022) ($MN)
44 North America Web Analytics Market Outlook, By Online fraud detection (2012-2022) ($MN)
45 North America Web Analytics Market Outlook, By Online advertising (2012-2022) ($MN)
46 North America Web Analytics Market Outlook, By Performance monitoring (2012-2022) ($MN)
47 North America Web Analytics Market Outlook, By Multichannel campaign analysis (2012-2022) ($MN)
48 North America Web Analytics Market Outlook, By Display advertising optimization (2012-2022) ($MN)
49 North America Web Analytics Market Outlook, By Digital rights management (2012-2022) ($MN)
50 North America Web Analytics Market Outlook, By Business and market research (2012-2022) ($MN)
51 North America Web Analytics Market Outlook, By Behavioral targeting (2012-2022) ($MN)
52 North America Web Analytics Market Outlook, By Others (2012-2022) ($MN)
53 North America Web Analytics Market Outlook, By Deployment (2012-2022) ($MN)
54 North America Web Analytics Market Outlook, By On-premise (2012-2022) ($MN)
55 North America Web Analytics Market Outlook, By On-demand (2012-2022) ($MN)
56 North America Web Analytics Market Outlook, By Industry (2012-2022) ($MN)
57 North America Web Analytics Market Outlook, By Retail (2012-2022) ($MN)
58 North America Web Analytics Market Outlook, By IT and Telecom (2012-2022) ($MN)
59 North America Web Analytics Market Outlook, By Healthcare (2012-2022) ($MN)
60 North America Web Analytics Market Outlook, By Government (2012-2022) ($MN)
61 North America Web Analytics Market Outlook, By Entertainment and media (2012-2022) ($MN)
62 North America Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2012-2022) ($MN)
63 North America Web Analytics Market Outlook, By Others (2012-2022) ($MN)
64 North America Web Analytics Market Outlook, By Solution (2012-2022) ($MN)
65 North America Web Analytics Market Outlook, By Marketing automation (2012-2022) ($MN)
66 North America Web Analytics Market Outlook, By Search engine tracking and ranking (2012-2022) ($MN)
67 North America Web Analytics Market Outlook, By Heat map analytics (2012-2022) ($MN)
68 North America Web Analytics Market Outlook, By Behavior based targeting solutions (2012-2022) ($MN)
69 North America Web Analytics Market Outlook, By Others (2012-2022) ($MN)
70 North America Web Analytics Market Outlook, By Service (2012-2022) ($MN)
71 North America Web Analytics Market Outlook, By Professional Services (2012-2022) ($MN)
72 North America Web Analytics Market Outlook, By Support and Maintenance (2012-2022) ($MN)
73 Europe Web Analytics Market Outlook, By Type (2012-2022) ($MN)
74 Europe Web Analytics Market Outlook, By Off-site web analytics (2012-2022) ($MN)
75 Europe Web Analytics Market Outlook, By On-site web analytics (2012-2022) ($MN)
76 Europe Web Analytics Market Outlook, By Application (2012-2022) ($MN)
77 Europe Web Analytics Market Outlook, By Traffic management (2012-2022) ($MN)
78 Europe Web Analytics Market Outlook, By Social media management (2012-2022) ($MN)
79 Europe Web Analytics Market Outlook, By Personalization (2012-2022) ($MN)
80 Europe Web Analytics Market Outlook, By Online fraud detection (2012-2022) ($MN)
81 Europe Web Analytics Market Outlook, By Online advertising (2012-2022) ($MN)
82 Europe Web Analytics Market Outlook, By Performance monitoring (2012-2022) ($MN)
83 Europe Web Analytics Market Outlook, By Multichannel campaign analysis (2012-2022) ($MN)
84 Europe Web Analytics Market Outlook, By Display advertising optimization (2012-2022) ($MN)
85 Europe Web Analytics Market Outlook, By Digital rights management (2012-2022) ($MN)
86 Europe Web Analytics Market Outlook, By Business and market research (2012-2022) ($MN)
87 Europe Web Analytics Market Outlook, By Behavioral targeting (2012-2022) ($MN)
88 Europe Web Analytics Market Outlook, By Others (2012-2022) ($MN)
89 Europe Web Analytics Market Outlook, By Deployment (2012-2022) ($MN)
90 Europe Web Analytics Market Outlook, By On-premise (2012-2022) ($MN)
91 Europe Web Analytics Market Outlook, By On-demand (2012-2022) ($MN)
92 Europe Web Analytics Market Outlook, By Industry (2012-2022) ($MN)
93 Europe Web Analytics Market Outlook, By Retail (2012-2022) ($MN)
94 Europe Web Analytics Market Outlook, By IT and Telecom (2012-2022) ($MN)
95 Europe Web Analytics Market Outlook, By Healthcare (2012-2022) ($MN)
96 Europe Web Analytics Market Outlook, By Government (2012-2022) ($MN)
97 Europe Web Analytics Market Outlook, By Entertainment and media (2012-2022) ($MN)
98 Europe Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2012-2022) ($MN)
99 Europe Web Analytics Market Outlook, By Others (2012-2022) ($MN)
100 Europe Web Analytics Market Outlook, By Solution (2012-2022) ($MN)
101 Europe Web Analytics Market Outlook, By Marketing automation (2012-2022) ($MN)
102 Europe Web Analytics Market Outlook, By Search engine tracking and ranking (2012-2022) ($MN)
103 Europe Web Analytics Market Outlook, By Heat map analytics (2012-2022) ($MN)
104 Europe Web Analytics Market Outlook, By Behavior based targeting solutions (2012-2022) ($MN)
105 Europe Web Analytics Market Outlook, By Others (2012-2022) ($MN)
106 Europe Web Analytics Market Outlook, By Service (2012-2022) ($MN)
107 Europe Web Analytics Market Outlook, By Professional Services (2012-2022) ($MN)
108 Europe Web Analytics Market Outlook, By Support and Maintenance (2012-2022) ($MN)
109 Asia Pacific Web Analytics Market Outlook, By Type (2012-2022) ($MN)
110 Asia Pacific Web Analytics Market Outlook, By Off-site web analytics (2012-2022) ($MN)
111 Asia Pacific Web Analytics Market Outlook, By On-site web analytics (2012-2022) ($MN)
112 Asia Pacific Web Analytics Market Outlook, By Application (2012-2022) ($MN)
113 Asia Pacific Web Analytics Market Outlook, By Traffic management (2012-2022) ($MN)
114 Asia Pacific Web Analytics Market Outlook, By Social media management (2012-2022) ($MN)
115 Asia Pacific Web Analytics Market Outlook, By Personalization (2012-2022) ($MN)
116 Asia Pacific Web Analytics Market Outlook, By Online fraud detection (2012-2022) ($MN)
117 Asia Pacific Web Analytics Market Outlook, By Online advertising (2012-2022) ($MN)
118 Asia Pacific Web Analytics Market Outlook, By Performance monitoring (2012-2022) ($MN)
119 Asia Pacific Web Analytics Market Outlook, By Multichannel campaign analysis (2012-2022) ($MN)
120 Asia Pacific Web Analytics Market Outlook, By Display advertising optimization (2012-2022) ($MN)
121 Asia Pacific Web Analytics Market Outlook, By Digital rights management (2012-2022) ($MN)
122 Asia Pacific Web Analytics Market Outlook, By Business and market research (2012-2022) ($MN)
123 Asia Pacific Web Analytics Market Outlook, By Behavioral targeting (2012-2022) ($MN)
124 Asia Pacific Web Analytics Market Outlook, By Others (2012-2022) ($MN)
125 Asia Pacific Web Analytics Market Outlook, By Deployment (2012-2022) ($MN)
126 Asia Pacific Web Analytics Market Outlook, By On-premise (2012-2022) ($MN)
127 Asia Pacific Web Analytics Market Outlook, By On-demand (2012-2022) ($MN)
128 Asia Pacific Web Analytics Market Outlook, By Industry (2012-2022) ($MN)
129 Asia Pacific Web Analytics Market Outlook, By Retail (2012-2022) ($MN)
130 Asia Pacific Web Analytics Market Outlook, By IT and Telecom (2012-2022) ($MN)
131 Asia Pacific Web Analytics Market Outlook, By Healthcare (2012-2022) ($MN)
132 Asia Pacific Web Analytics Market Outlook, By Government (2012-2022) ($MN)
133 Asia Pacific Web Analytics Market Outlook, By Entertainment and media (2012-2022) ($MN)
134 Asia Pacific Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2012-2022) ($MN)
135 Asia Pacific Web Analytics Market Outlook, By Others (2012-2022) ($MN)
136 Asia Pacific Web Analytics Market Outlook, By Solution (2012-2022) ($MN)
137 Asia Pacific Web Analytics Market Outlook, By Marketing automation (2012-2022) ($MN)
138 Asia Pacific Web Analytics Market Outlook, By Search engine tracking and ranking (2012-2022) ($MN)
139 Asia Pacific Web Analytics Market Outlook, By Heat map analytics (2012-2022) ($MN)
140 Asia Pacific Web Analytics Market Outlook, By Behavior based targeting solutions (2012-2022) ($MN)
141 Asia Pacific Web Analytics Market Outlook, By Others (2012-2022) ($MN)
142 Asia Pacific Web Analytics Market Outlook, By Service (2012-2022) ($MN)
143 Asia Pacific Web Analytics Market Outlook, By Professional Services (2012-2022) ($MN)
144 Asia Pacific Web Analytics Market Outlook, By Support and Maintenance (2012-2022) ($MN)
145 Rest of the World Web Analytics Market Outlook, By Type (2012-2022) ($MN)
146 Rest of the World Web Analytics Market Outlook, By Off-site web analytics (2012-2022) ($MN)
147 Rest of the World Web Analytics Market Outlook, By On-site web analytics (2012-2022) ($MN)
148 Rest of the World Web Analytics Market Outlook, By Application (2012-2022) ($MN)
149 Rest of the World Web Analytics Market Outlook, By Traffic management (2012-2022) ($MN)
150 Rest of the World Web Analytics Market Outlook, By Social media management (2012-2022) ($MN)
151 Rest of the World Web Analytics Market Outlook, By Personalization (2012-2022) ($MN)
152 Rest of the World Web Analytics Market Outlook, By Online fraud detection (2012-2022) ($MN)
153 Rest of the World Web Analytics Market Outlook, By Online advertising (2012-2022) ($MN)
154 Rest of the World Web Analytics Market Outlook, By Performance monitoring (2012-2022) ($MN)
155 Rest of the World Web Analytics Market Outlook, By Multichannel campaign analysis (2012-2022) ($MN)
156 Rest of the World Web Analytics Market Outlook, By Display advertising optimization (2012-2022) ($MN)
157 Rest of the World Web Analytics Market Outlook, By Digital rights management (2012-2022) ($MN)
158 Rest of the World Web Analytics Market Outlook, By Business and market research (2012-2022) ($MN)
159 Rest of the World Web Analytics Market Outlook, By Behavioral targeting (2012-2022) ($MN)
160 Rest of the World Web Analytics Market Outlook, By Others (2012-2022) ($MN)
161 Rest of the World Web Analytics Market Outlook, By Deployment (2012-2022) ($MN)
162 Rest of the World Web Analytics Market Outlook, By On-premise (2012-2022) ($MN)
163 Rest of the World Web Analytics Market Outlook, By On-demand (2012-2022) ($MN)
164 Rest of the World Web Analytics Market Outlook, By Industry (2012-2022) ($MN)
165 Rest of the World Web Analytics Market Outlook, By Retail (2012-2022) ($MN)
166 Rest of the World Web Analytics Market Outlook, By IT and Telecom (2012-2022) ($MN)
167 Rest of the World Web Analytics Market Outlook, By Healthcare (2012-2022) ($MN)
168 Rest of the World Web Analytics Market Outlook, By Government (2012-2022) ($MN)
169 Rest of the World Web Analytics Market Outlook, By Entertainment and media (2012-2022) ($MN)
170 Rest of the World Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2012-2022) ($MN)
171 Rest of the World Web Analytics Market Outlook, By Others (2012-2022) ($MN)
172 Rest of the World Web Analytics Market Outlook, By Solution (2012-2022) ($MN)
173 Rest of the World Web Analytics Market Outlook, By Marketing automation (2012-2022) ($MN)
174 Rest of the World Web Analytics Market Outlook, By Search engine tracking and ranking (2012-2022) ($MN)
175 Rest of the World Web Analytics Market Outlook, By Heat map analytics (2012-2022) ($MN)
176 Rest of the World Web Analytics Market Outlook, By Behavior based targeting solutions (2012-2022) ($MN)
177 Rest of the World Web Analytics Market Outlook, By Others (2012-2022) ($MN)
178 Rest of the World Web Analytics Market Outlook, By Service (2012-2022) ($MN)
179 Rest of the World Web Analytics Market Outlook, By Professional Services (2012-2022) ($MN)
180 Rest of the World Web Analytics Market Outlook, By Support and Maintenance (2012-2022) ($MN)

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