1. Market Research
  2. > Food
  3. > Packaged Food
  4. > Functional Food
  5. > Nutraceutical Market Trends

Gluten Free- 2015

  • January 2015
  • Natural Marketing Institute
Report ID: 3421910

Summary

Table of Contents

NMI KNOWS Gluten Free CONSUMERS... The Industry’s most comprehensive report on the gluten-free food/beverage marketplace!

- Do you know that nearly half of the general population have used gluten-free foods/beverages in the past year; usage is now higher than ever!
- What categories had the highest gluten-free launches over the past 15 years (January 1999 to October 2014)?
- How do you retain your consumers when a solid portion of Gluten-Free Users are classified as ‘Gluten-Avoiders,’ they’re avoiding, but not eliminating gluten?
- Who are your REAL consumer targets for gluten-free?

Minimize the expensive guesswork - Maximize your time and ROI with Trends, Insights, and strategies for optimizing your brand opportunities in 2015

- Validate your ideas, USP, product intro’s, and more
- Customize your trade and consumer advertising campaign positioning and messaging
- Enhance your Marketing Campaign and trade presentations with valuable insights
- Empower your organization, impress your customers

Gluten-Free 2015 is a ground breaking study that seeks to uncover and quantify the attributes and benefits that would provide longevity to this market sector.
Despite only a small percentage of the population having Celiac Disease or gluten intolerance, going “gluten-free” has become all the rage. Within NMI’s Health and Wellness Trends Database®, a significant increase in household penetration of gluten-free products has been observed. Not only is this among consumers who have medical need, but the largest portion of users is among consumers who are early adopting leaders in the healthy foods market, the WELL BEINGS®, as well as a group referred to as FENCE SITTERS®, the healthy ‘Wannabees.’

The intent of this report is to provide a solid overview of where the gluten-free food/beverage marketplace stands, while investigating how to increase household penetration of Gluten Free products by:

1. Understanding motivations beyond Celiac and Gluten Intolerance
2. Uncovering new product opportunities across categories
3. Understanding who’s buying what gluten-free categories
4. Determining attitudes and needs that will foster longevity

3-Phase Project Methodology

Each phase included overlay of NMI’s health and wellness segmentation model – Now with 16 years of annual tracking, 93% predictive accuracy, and overlay into all Nielsen products for additional insight.

Phase 1: NMI Database and Health & Wellness Segment Insights—Over 7,000 Interviews!

- Target consumer profiling as well as attitudinal and behavioral metrics gleaned from NMI’s Health and Wellness Trends Data (HWTD) (n=3000+) and NMI’s Lifestyles of Health and Sustainability (LOHAS) database (n=4000+).

Phase 2: Nielsen HomeScan Health and Wellness Segment Insight – 50,000 households!

- NMI’s Health and Wellness Segments overlaid with Nielsen HomeScan data provide segment contribution to volume and frequency across gluten-free categories, identification of opportunistic categories and need states within the gluten-free food/beverage market.
- Overviews on over 25 categories are provided herein

Phase 3: Attitude and Usage Study that analyzed the following groups:

- 1,004 Gluten-Free Users, balanced on key demographics: age, gender, race and income
- 223 Non-Gluten-Free Users (never used)
- 97 Lapsed Gluten-Free Users (used, but not in past year)
- Other key groups analyzed: Celiac/intolerant; heavy vs. light GF users; health issues and medical conditions
- Uncovers motivations to use – medical vs prevention vs weight loss and other; occasions, HH need states, benefits sought, brand attributes and loyalty, sources of information and more.



Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Nutraceuticals: Global Markets

  • $ 6650
  • Industry report
  • March 2017
  • by BCC Research

Use this report to: - Analyze market strategies, patent evaluation and driving forces of the nutraceutical market. - Assess projections for nutraceuticals for various geographical regions. - Compare premium ...

Nutraceuticals Market - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • April 2017
  • by Transparency Market Research

U.S. Nutraceuticals Market: Overview Transparency Market Research offer an 8-year forecast for the U.S nutraceuticals market between 2016 and 2024. In terms of value, the market is expected to registe ...

Human Microbiome Market by Indication, Application, Product, Product Research, Technology Research - Global Forecast to 2025

  • $ 5650
  • Industry report
  • March 2017
  • by MarketsandMarkets

The global human microbiome market is estimated to reach USD 899.1 million by 2025, growing at a CAGR of 21.1% during the forecast period (2022–2025) Factors such as increased focus on human microbiome ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.