1. Market Research
  2. > Healthcare Market Trends
  3. > 2015 Spectrums of Healthy Aging in America- New 11th Edition Consumer Report

2015 Spectrums of Healthy Aging in America- New 11th Edition Consumer Report

  • January 2015
  • -
  • Natural Marketing Institute
  • -
  • 130 pages

Natural Marketing Institute (NMI) is pleased to present its 2015 report, Spectrums of Healthy Aging in America, which examines consumer attitudes and behaviors toward “healthy aging” and the motivations and challenges consumers encounter in their pursuit of a healthier lifestyle.

Steve French, NMI Managing Partner, offers "this report reveals how the "health tide" is rising across all generations of the American population driven in part by dissatisfaction with the healthcare system, mixed media messages, information overload, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state. In addition, this rising tide is not being driven solely by the aging population. Instead, it is being embraced across the entire demographic spectrum, prompting the need for a plethora of products and services across many industries to provide healthy aging solutions to even the youngest generations – an imperative that requires a mind shift from the current focus on the aged."

"However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of consumers' lives, at times, many are falling short of their goals. In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role."

2015 Spectrums of Healthy Aging in America covers over 30 dimensions of healthy aging and opportunities that exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the 'say/do' gap and driving them to a healthier lifestyle path. Some topics include...

Analysis across a broad spectrum of market sectors beyond just physical health, including financial, technology, cognitive and social opportunities based on consumers' unmet needs
Generational differences, including ways to engage Millennials
Interest in a new range of products and services to fit emerging needs
NMI's Healthy Aging consumer segmentation as "not one size fits all"


Over 130 pages of new research on consumer need states, attitudes, behavior patterns and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI's Healthy Aging Database® Methodology

METHODOLOGY

Annual quantitative study since 2005, now with 10 years of trended data
January 2015 research of U.S. adults comprised of:

3,001 general population sample
35% Millennials
20% Gen X
37% Boomers
8% Matures

Balanced to U.S. Census data across key demographics:

Gender, age, income, education, region, and race

Statistically significant at the 95% confidence level to +/- 1.5%
Conducted via online research methodology

Table Of Contents

2015 Spectrums of Healthy Aging in America- New 11th Edition Consumer Report
Healthy Aging Database Methodology and Scope

Methodology

Summary Content and Scope

Definitions of Groups

Healthy Aging Introduction and Trend Summary

Introduction

Executive Summary

Healthy Aging Overview: Challenges and Opportunities

Lifestyle Dimensions of Healthy Aging

Consumer Challenges in Trying to Live a Healthier Lifestyle

The 'Say-Do' Gap

Important Healthy Aging Factors and Unmet Needs

Top Unmet Needs by Generation

Largest Unmet Needs (Importance Minus Satisfaction) by Generation

NMI's Healthy Aging Segmentation

NMI's Healthy Aging Segmentation

Understanding the Segments

‘Say-Do' Gap

Opportunities

Importance of a Healthy Lifestyle

Importance in Personal Health

Consumer Interest in Living a Healthier Lifestyle

Reasons to Maintain a Healthier Lifestyle

Reasons to Maintain a Healthier Lifestyle - by Generation

Reasons to Maintain a Healthier Lifestyle - by Gender

Consumer Understanding of How to Promote Healthy Aging

Impact of Healthy Eating

Impact of Exercise

Impact of Seeing a Doctor

Impact of Taking Vitamins/Supplements

Impact of Taking Prescription Medications

Consumer Challenges of Living a Healthier Lifestyle

Barriers to Living a Healthier Lifestyle

Barriers to Living a Healthier Lifestyle - by Generation

Importance of the Internet for Healthy Living

Consumer Interest in Services to Support Healthy Living

Report Card on Consumer Health

Health Reasons to Maintain a Healthier Lifestyle

Health Reasons to Maintain a Healthier Lifestyle - by Generation

Health Reasons to Maintain a Healthier Lifestyle - by Gender

Consumer Interest and Ability to Manage Personal Health - by Segments

Consumer Rationale for Taking More Responsibility for their Health

Consumers Personal Responsibility for their Health - by Generation

Preventative Health vs. Managing/Treating Illness - by Generation

Self Reported Ratings of Health - by Generation

Changes in Health States

Changes in Health States - by Generation

Improvements in Health States - by Generation

Energy Levels and Stress Levels

Average Hours of Sleep on a Typical Night

Consumer Interest and Concern regarding Brain Health

Health Conditions Consumers are Currently Managing

Health Conditions Consumers are Currently Managing - by Gender

Impact of the "Say-Do' Gap on Condition Managers

Impacts of Managing Heart Health

Consumer Perceptions on Weight Management

Methods Used to Manage Various Health Conditions

Consumer Interest in Alternative Solutions for Health Conditions

Consumer Use of the Internet to Research Health Needs

The Consumer Diet: Healthy or Not So Healthy?

The Current Eating Regimen of Consumers

What Consumers are Doing to Eat Healthier

Desire for "Pure" Foods

Changes in Consumption of Unhealthy Foods - by Generation

Consumption of Red Meat and Vegetarian Options - by Generation

Changes in Consumption of Various Proteins

Consumer Interest in Foods that are High in Protein

Changes in Consumption of Healthy Food Options

Consumer Perception of Nutritional Labeling - by Generation

Impact on Purchase of Specific Health Benefit Labels

Expectations for Taste in Healthy Foods

Major Reasons Why Consumers do not Eat Healthy More Often

Top Three Barriers to Eating Healthier - by Segment

Consumer Beliefs on Manufacturers Providing Healthier Options

Consumer Perception of Food Manufacturers - by Generation

Consumers Ability to Find Healthy Food Options Near their Home

Consumer Beliefs of Restaurants Providing Healthier Food Options

Consumer Frequency of Visiting Chain Restaurants

Changes in Consumption of Fast Food and Casual Food Restaurants

Consumer Mindset when Dining at Fast Food Restaurants

The Dynamics of Healthy Aging

Consumers Indicating when "Old Age" Begins

Baby-Boomers Indicating when "Old Age" Begins

Consumers Indicating How Long they "Want to Live" and "Expect to Live"

Biggest Fears of Aging

Biggest Fears of Aging by Gen X

Biggest Fears of Aging by Boomers

Biggest Fears of Aging by Matures

Biggest Fears of Aging - Ranked by Generation

Biggest Fears of Aging - by Gender

Significant Life Events in the Past Several Years - by Generation

Most Challenging Life Events in the Past Several Years - by Generation

Perceptions of a Busy Lifestyle - by Generation

Evolution of Caregiving

Financial Challenges of Generation X

Financial Support for their Children and Parents - Gen X vs. Boomers

Medical Support for an Aging Loved One - by Generation

Physical and Emotional Health Challenges of Caregivers

Financial Health and Retirement

Perception of Financial Preparedness for Retirement - by Generation

Financial Preparedness for Retirement: Gen X vs. Boomers

Financial Preparedness Impact on Other Health Issues

Consumer's Ability to Meet Financial Obligations After They Retire

Consumer's Ability to Meet Financial Obligations - by Generation

Consumer "Net Worth" - by Generation

Consumer Perceptions of Personal Financial Health - by Segments

Changes in Perceived Retirement Age - by Generation

Employment After Retirement - by Generation

Healthcare Opportunities: Mobility and Independence

Top Medical Conditions Consumers Want to Prevent

Top Medical Conditions Consumers Want to Prevent - by Generation

Consumer Concern Over Changes in Healthcare Coverage

Major Concerns of the Help Seeker Segment

Financial Security as it Relates to Healthcare Coverage

Consumer Participation in Various Healthcare Coverage Options

Concern Over Mobility as They Age - by Generation

Primary Drivers to Maintain a Healthier Lifestyle

Future Living Arrangements - by Generation

Services of interest to the Aging Population

Lifestyle Dynamics

The Relationship Between Sustainability and Healthy Living

Sustainability's Impact on Purchase Decisions

Barriers to Purchasing Sustainable Products and Services

The Impact of Social Media - by Generation

Consumer Interest in Mobility/Travel - by Generation

Consumer Interest in "Living in the Moment" - By Generation

Consumers Indicating Why they Donate to Charitable Organizations

Consumer Interest in Volunteering - by Generation

Pet Ownership - By Generation

Differences in Consumers "Self-Descriptors" - by Generation

Consumer Participation in Various Activities

Consumer Use of Popular Online Websites

Consumer Shopping Behavior - By Channel

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
2016 Virology and Bacteriology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales and Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

2016 Virology and Bacteriology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales and Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

  • $ 54501
  • Industry report
  • October 2016
  • by Venture Planning Group

This unique 33-country survey from VPGMarketResearch.com contains over 2,100 pages, 875 tables and provides data and analysis not available from any other published source. The survey is designed to assist ...

2016 Infectious Disease Testing Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

2016 Infectious Disease Testing Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

  • $ 54501
  • Industry report
  • October 2016
  • by Venture Planning Group

This unique 33-country survey from VPGMarketResearch.com contains over 2,100 pages, 875 tables and provides data and analysis not available from any other published source. The survey is designed to assist ...

2016 Microbiology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Molecular Diagnostic, Microbial Identification, Antibiotic Susceptibility, Blood Culture, Urine Screening, and Immunodiagnostic Tests

2016 Microbiology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Molecular Diagnostic, Microbial Identification, Antibiotic Susceptibility, Blood Culture, Urine Screening, and Immunodiagnostic Tests

  • $ 47500
  • Industry report
  • October 2016
  • by Venture Planning Group

This new 33-country survey from VPGMarketResearch.com contains over 1,000 pages and 550 tables, and provides granular data and analysis not available from any other published source. The survey is designed ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.