1. Market Research
  2. > Healthcare Market Trends
  3. > Trends in Healthy Aging: A Multi-Generation Consumer Perspective- 2014

Trends in Healthy Aging: A Multi-Generation Consumer Perspective- 2014

  • January 2014
  • -
  • Natural Marketing Institute
  • -
  • 140 pages

140+ pages of data and analysis, including charts, graphs, illustrations!

The concept of Healthy Aging, once exclusive to Boomers and Matures, has now been embraced across the entire demographic spectrum.

This groundbreaking report shows how Healthy Aging has become the new cultural currency, transcending money, fame and power. From Botox treatments for women in their 20’s to the growth in aging-related products and services, agelessness has become a cultural preoccupation. And many health issues that once only affected older people, such as obesity and diabetes, have reached epidemic proportions among younger generations.

Healthy aging is no longer singularly focused on physical health – the management of money, healthcare, media consumption, caregiving, technology, senior living and much more will infiltrate the lifestyles of all generations as they cross a broad array of new businesses and industries.

In today’s 24/7 world, with its quick-paced lifestyle and overwhelming pressure to stay competitive, even the young feel vulnerable, whereas they once considered themselves invincible.

- Millennials are showing significantly increased engagement in the healthy aging market

- Gen X continues to search for new ways to embrace healthy aging, but are stuck between two of the largest demographic groups

- Boomers continue their quest for individuality, yet are struggling with the ‘perception versus reality’ of getting older

- Matures have settled into their lifestyle, and in many ways, show contentment

Table Of Contents

Trends in Healthy Aging: A Multi-Generation Consumer Perspective- 2014
NMI's Healthy Aging Database Methodology

The Health Aging Database Summary Content and Scope

Definitions of Groups

Healthy Aging Overview

Summary Perspective
Dimensions of Healthy Aging
Snapshot: Generational Approach to Healthy Aging
Growth of Healthy Aging Trend
Snapshot: General Population Approach to Healthy Aging
Areas of Opportunity
Important Life Factors
Growth in Important Life Factors
Unmet Need States
Prime Areas of Opportunity Based on Life Factors

Healthy Aging Landscape
Reasons for Maintaining a Healthy Lifestyle
Reasons for Maintaining a Healthy Lifestyle by Generations
Growth Across Reasons for Maintaining a Healthy Lifestyle
Attitudes Regarding a Healthy Lifestyle
Ways to Promote Healthy Aging
Active Management of Personal Health
Interest in New Health Management Approaches
Increase in Health Responsibility
Drivers of Increased Health Responsibility
Alternatives as Drivers of Health Responsibility
Skepticism as a Driver of Health Responsibility
Fears of Aging
Connection of Financial and Health Concerns
Ownership of Private Health Insurance
Healthcare Cost Dilemma

Health Status
Self Reported Health Ratings
Worsening Health States
Health State Status Across Generations
Management of a Disability
Health Continuum Ratings
Concern over Prevention of Health Conditions
Concern over Prevention of Health Conditions Across Generations
Condition Management
Non-Condition Management
Dissatisfaction with Current Remedies
Quadrant Analysis of Dissatisfaction by Management
Attitudes and Behaviors Toward Prescription Medications
Generational Attitudes Toward Prescription Medications
Management of Heart Conditions
Management of Digestive Conditions
Management of Joint Issues
Appearance Driven Fears of Aging
Management of Weight Issues
Methods Used to Manage Conditions
Participation in Exercise
Physicians' Recommendation to Exercise
Importance Ratings of Physicians' Advice
Attitudes Toward Physicians
Physicians and Prescription Medication
Sole Reason to Visit Physician
Sources of Influence
Use of Internet for Health Management
Non-Participation in Healthy Behaviors

Food, Nutrition, and Supplements
Use of Nutrition for Health Management
Nutritional Labeling on Foods
Preferred Functional Food Benefits Across Generation
Impact of Food Health Claims on Purchase
Addition of Ingredients in Diet
Physicians' Dietary Recommendations
Opportunity for Protein
Use of Nutrient-Rich Foods
Use of Organic Foods/Beverages
Degree of Vegetarianism
Seeking Foods with Anti-Aging Qualities
Use of Specific Supplements
Growth of Supplement Use
Daily Use of Supplements
Impact of Supplement Health Benefits on Purchase
Physicians' Role in Supplementation

Cognition, Energy and Stress
Concern Regarding Brain Fitness
Fear of Losing Mental Capacity
Supplementation for Brain Health
Connection Between Stress and Cognition
Stress Level Ratings
Energy Level Ratings
Use of Energy Products
Sleep Duration
Connection Between Stress, Sleep and Energy

Financial and Retirement Health
Health of Retirement Plan
Impact of Economic Slowdown
Impact of Financial Health on Physical and Emotional Health
Trend in Spending Behavior
Satisfaction with Financial Health
Experiences Related to Economic Downturn
Working After Retirement
Employment Type After Retirement
Expected Age of Retirement
Meeting Financial Obligations After Retirement
Saving Money for Retirement
Attitudes Toward Investment Companies
Investment Ownership
Average Household Net Worth

Caregiving and Senior Living
Expectations of Life Expectancy
Boomers Expectations of Life Expectancy
Concerns Over Quality of Life and Aging
Future Living Arrangements
Perceptions of Senior Living Communities
Aging in Place
Aging and Loss of Independence Fears
Caregiving Responsibilities
Concern Over Placing Parents in Senior Community
Food/Beverage Purchase by Caretakers

Social and Planetary Connections
Growing Altruism Across Generations
Trading Off Possessions for Personal Relationships
Value of Volunteering
Using Technology to Stay Connected
Use of Technology for Health and Wellness
Technology Ownership
Interest in Health and Wellness Services
Connection Between Personal and Planetary Health
Expansion of Environmental Consciousness
Participation in Specific Activities
Websites Visited
Growth of Facebook
Use of Fast Food Restaurants
Channels Shopped Regularly
Generational Self Descriptors

Healthy Aging Segmentation
Segmentation Explanation
Summary of Segment Characteristics
Early Adoption Patterns
Channel Shopping By Segment
Product Attribute Preference
Degrees of Brand Loyalty
Importance and Difficulty of a Healthy Lifestyle
Defining Attitudes

Research Methodology:
- Annual quantitative study since 2005, now with 9 years of trended data
- January 2013 research of U.S. adults comprised of:
o 3,633 general population sample
- 32%Millenials
- 21%Gen X
- 36%Boomers
- 11%Matures
- Balanced to U.S. Census data across key demographics
o gender/age/income/education/region/race
- Statistically significant at the 95% confidence level to +/- 1.5%
- Conducted via online research methodology

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
2016 Virology and Bacteriology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales and Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

2016 Virology and Bacteriology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales and Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

  • $ 54501
  • Industry report
  • October 2016
  • by Venture Planning Group

This unique 33-country survey from VPGMarketResearch.com contains over 2,100 pages, 875 tables and provides data and analysis not available from any other published source. The survey is designed to assist ...

2016 Infectious Disease Testing Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

2016 Infectious Disease Testing Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Microbiology Tests, Technology Trends, Opportunities for Suppliers

  • $ 54501
  • Industry report
  • October 2016
  • by Venture Planning Group

This unique 33-country survey from VPGMarketResearch.com contains over 2,100 pages, 875 tables and provides data and analysis not available from any other published source. The survey is designed to assist ...

2016 Microbiology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Molecular Diagnostic, Microbial Identification, Antibiotic Susceptibility, Blood Culture, Urine Screening, and Immunodiagnostic Tests

2016 Microbiology Analyzers and Reagents in 33 Countries: Supplier Shares and Strategies, Sales Segment Forecasts for 100 Molecular Diagnostic, Microbial Identification, Antibiotic Susceptibility, Blood Culture, Urine Screening, and Immunodiagnostic Tests

  • $ 47500
  • Industry report
  • October 2016
  • by Venture Planning Group

This new 33-country survey from VPGMarketResearch.com contains over 1,000 pages and 550 tables, and provides granular data and analysis not available from any other published source. The survey is designed ...


Download Unlimited Documents from Trusted Public Sources

Public Health Industry in the UK - Forecast

  • December 2016
    60 pages
  • Public Health  

  • United Kingdom  

    Europe  

View report >

Public Health Industry in the UK

  • December 2016
    156 pages
  • Public Health  

    Neurological Di...  

    Hospital  

  • United Kingdom  

View report >

Biopsy Industry in the Netherlands

  • December 2016
    10 pages
  • Biopsy  

  • Netherlands  

View report >

Hospital Industry

2 days ago

ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.