1. Market Research
  2. > Healthcare Market Trends

13th annual Consumer report The State of Sustainability in America 2015: Trends & Opportunities

  • January 2015
  • 136 pages
  • Natural Marketing Institute
Report ID: 3421917

Summary

Table of Contents

136 pages of data and analysis, including charts, graphs, and illustrations!

NMI's Sustainability Consumer Trends Database® is the industry's most comprehensive tool to measure consumers' integration of personal and planetary health across their lifestyles - from food and beverage to home care to durables and lifestyle activities.

This report is the thirteenth annual U.S. report NMI has published on the state of the sustainability market. It is full of insights, data, and analysis to help you better understand the ever-evolving world of environmentally-friendly, socially conscious, and healthy products and how consumers are integrating sustainability into their lifestyle.

This year, the underlying theme of the report explores the notion of the 'return on investment' (ROI) of sustainability initiatives. Many companies have been involved and are becoming more involved in the sustainability space, taking measures to ensure they are mindful of their impact on society, the environment and local and global communities.

Some uncertainty arises for companies, however, in how to measure what type and how much of an impact, if any, these sustainable initiatives are having. In essence, are these sustainable initiatives having a positive impact on the environment or the company and how can the impact be measured? Even further, have these initiatives transformed consumer perception regarding the company and, if so, are they measurable changes? This report addresses these questions and ultimately provides background and consumer insights to begin the ROI journey.

In addition, the intent of this report is to provide a solid overview of where the current sustainable marketplace stands, in addition to...

- how consumers interact in the green marketplace
- what product benefits and attributes are driving consumers to choose sustainable over conventional products
- how segments within society view sustainability differently and what motivates this differentiation
- what are some of the barriers to being ‘green’
- what are the opportunities for future growth
- We hope you enjoy this report, and that it both grounds you in market trends as well as sparks new ideas of how you can explore opportunities and develop strategies in this thriving marketplace.

Summary Overview of the Sustainability Marketplace

- Sustainability is not a trend, it is becoming a cultural shift. All organizations, therefore, will need to realize that sustainability is not just a desired activity but a necessary strategy.
- Almost all products and services going forward will need to consider consumer motivations regarding eco-friendliness; however, impacts on personal or planetary health affect consumers at varying levels.
- The return on investment of sustainability also has an economic component both in financial savings for the company and increased brand value, increased sales, and reduced risk.
- Products or services to help consumers reduce their environmental impact (without compromising price, quality and convenience) will become more prevalent.
- Sustainability is causing 'disruptive innovation' across many industries, creating new markets above and beyond an existing one such as 'car sharing' replacing car ownership; such disruption may actually capture a new or underserved consumer in some cases.
- The sourcing and 'end life' of packaging will become significantly more relevant as the product life cycle and waste impact are increasingly becoming part of consumers' purchase decisions.
- Product packaging, especially plastic, will continue to move toward that which is compostable or bio-based so it can assimilate safely back into the supply chain.
- Technology and services to help consumers monitor energy consumption, manage food waste, among others, will continue to innovate putting more control into consumers' hands.
- Globalization will drive the need for more alignment of fair labor practices, ecosystem protection, sustainable farming, energy resourcefulness and many other practices.

U.S. LOHAS Consumer Trends Database® (LCTD) Overview

Scope:

- Quantifies the size of the consumer market for environmentally and socially responsible products and services
- Measures the importance of environmental and societal issues as well as corporate social responsibility
- Explores environmentally conscious behavior
- Determines consumer usage of sustainable products and services
- Annual tracking study in U.S. since 2002 and globally since 2005

Methodology:

- 3,000+ U.S. adults in 2014, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%
- Conducted online
- 53,000+ U.S. consumers in database
- Conducted in 23 countries; 150,000+ global consumers interviewed
- Throughout this report, compound annual growth (CAG) is calculated and shown as available and relevant
- Statistical significance at the 95% confidence level between mutually exclusive groups is indicated with capital letters

Definitions of Groups Within the Report

GP = General Population U.S. Adults 18+

Millennials – born 1977-1998 (Ages 18-37)

Gen X – born 1965-1976 (Ages 38-49)

Boomers – born 1946-1964 (Ages 50-68)

Matures – born 1900-1945 (Ages 69+)

LOHAS – a segment of consumers defined as "Lifestyles Of Health And Sustainability"

LOHAS Leaders – the portion of LOHAS consumers who exhibit the highest integration into the sustainable lifestyle

LOHAS Followers – the portion of LOHAS consumers who are highly engaged in the sustainable lifestyle but show lower integration than the Leaders due to some price sensitivity and uncertainty

Sustainable Mainstream – consumers within the population that fall in the NATURALITES, DRIFTERS, or CONVENTIONAL segments who are adopting some sustainable attitudes and behaviors and feel somewhat empowered they can make a difference

Natural Channel Shopper – shopped natural food supermarket, General Nutrition Center, health and natural food store, or other nutrition store in past 3 months

Mass Shopper – shopped Mass Merchandiser (with groceries) – e.g., Walmart, Target

Child in HH – consumers who have a child 17 or under living in the household

No Child in HH – consumers who do not have a child 17 or under living in the household

CAG = Compound Annual Growth

Capital letters on slides denotes significant differences between groups

All data is sourced from NMI's LOHAS Consumer Trends Database® (LCTD) unless otherwise noted

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Infectious Disease Testing Market 2021: A 74-Country Analysis--Supplier Shares and Strategies, Test Volume and Sales Segment Forecasts, Technology and Instrumentation Review

  • $ 59500
  • Industry report
  • May 2017
  • by Venture Planning Group

This unique 68-country survey from VPGMarketResearch.com provides data and analysis not available from any other published source. The survey is designed to assist diagnostics industry executives, as well ...

Virology and Bacteriology Testing Market 2021: A 68-Country Analysis--Supplier Shares and Strategies, Test Volume and Sales Segment Forecasts, Technology and Instrumentation Review

  • $ 59500
  • Industry report
  • June 2017
  • by Venture Planning Group

This unique 68-country survey from VPGMarketResearch.com provides data and analysis not available from any other published source. The survey is designed to assist diagnostics industry executives, as well ...

Automated Microbiology Market 2021: A 68-Country Analysis--Supplier Shares and Strategies, Volume and Sales Segment Forecasts for 100 Molecular Diagnostic, Microbial Identification

  • $ 52500
  • Industry report
  • June 2017
  • by Venture Planning Group

This new 74-country survey from VPGMarketResearch.com provides granular data and analysis not available from any other published source. The survey is designed to help current suppliers and potential market ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.