1. Market Research
  2. > Energy & Environment
  3. > Environmental Services Market Trends
  4. > Brazil Consumers and Sustainability 2014

Brazil Consumers and Sustainability 2014

  • January 2014
  • -
  • Natural Marketing Institute
  • -
  • 83 pages

80+ pages of data and analysis, including charts, graphs, and illustrations!

NMI's Sustainability Consumer Trends Database® is the industry's most comprehensive tool to measure consumers' integration of personal and planetary health across their lifestyles - from food and beverage to home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes and behaviors for those groups.

This Sustainability report is packed full of trends and analysis to help companies understand how these major cultural shifts identify opportunities for their business. Profiling the hottest consumer trends, this new December 2014 report offers over 80 pages of data and analysis, including charts, graphs, and illustrations comparing and contrasting consumer segments, demographic groups, product users, and more!

Brazil 2014 - Consumers and Sustainability is NMI's comprehensive report on the state of health and sustainability specifically in the country of Brazil. The research was conducted to gain a fuller understanding of consumer attitudes and behaviors in Brazil on the topics of health, environmental friendliness, sustainability, and corporate accountability.

This country report uncovers insights unique to the Brazilian consumer base and examines the motivations and challenges which drive consumers to be more environmentally and socially responsible. In addition, the report reveals what they feel is their role and the role of those doing business in Brazil. Global warming, water conservation, deforestation, pollution and waste reduction are top of mind for these consumers. Find out what else is on their minds.

A glimpse into the report ...

The continued expansion of sustainability and environmental protection within Brazil
How segments within the Brazilian population have differing points of view and how that understanding can help to formulate messaging
What types of products Brazilian consumers want to see in an environmental version
What social and environmental issues are of utmost importance to Brazilians
What are their health concerns and how do they influence desire for specific food attributes
What are Brazilian consumers interested in learning about what companies are doing regarding their social and environmental commitments

Brazil – Sustainability Summary

Brazilians are highly engaged in the environmental and sustainable space; environmental and social responsibility
are not thought of as transient ideals, but as foundational principles.
Understanding which environmental and social issues resonate with Brazilian consumers will allow industries to better communicate with this emerging target: global warming, water conservation, deforestation, pollution and waste reduction are high concerns.
Quality of and access to healthcare are also major 'health' concerns among Brazilian consumers.
In addition, while Brazilian attitudes toward eating healthier are growing, food safety and GMO content in foods create concern among the majority of Brazilians.
Even though the country is experiencing industrialized growth and global investment, and Brazil continues to strive toward more equal distribution of the economic wealth, poverty and inequities continue to persist in Brazil.
Brazilian consumers exhibit high information seeking behavior regarding the environment; implementing educational initiatives should help boost brand understanding and trial; however, while Brazilians do care about the environment, price oftentimes dictates purchase.
Brazilians show significant interest in environmentally-friendly versions of many products; understanding what specific benefits Brazilians consumers seek from e-friendly products will help to create a more impactful marketing strategy.
The Brazilian community is increasingly watchful of what companies are doing and how it affects the environment and society; having a strong and transparent corporate social responsibility strategy is crucial.
The Brazilian consumer feels their own government, foreign governments and corporations should be doing a better job in protecting the environment.
Skepticism does exist among Brazilians regarding the value of e-friendly products; even if quality, price and convenience are held equal, benefits will have to be made 'real' and relevant.
Eco-benefits should be clearly communicated on product packaging as product packaging is the source most used to find out environmental information.
Understanding segment similarities and differences within each country helps to align messaging to attract the best target segment.

Background & Methodology: Brazil

NMI's initial global study surrounding health and sustainability was conducted in 2005; this research was conducted in 2010 and 2013 in Brazil; both years are presented as comparison in this report.
The study was conducted online; data were weighted to age and gender.
Data were collected from approximately 1,000 respondents in both 2010 and 2013.
In surveying Emerging countries, the respondent sample represents the population with online/internet access. Those consumers with online access align closely with those who have access to consumer packaged goods and therefore represent the best overall target for many organizations. As online penetration increases, demographic composition may shift. As such, this factor needs to be taken into account when using trended data and insights in this report.


A k-means clustering method was used. Cluster centers were defined as dense regions in the multivariate space based on a k-means segmentation of the attitudinal variables from the LOHAS survey.
These solutions are mutually exclusive and identify in each consumer segment the levels of influence and specific motivational and behavioral drivers across a multitude of factors.

Table Of Contents

Brazil Consumers and Sustainability 2014

Background and Methodology

Brazil: Snapshot of Sustainability

Sustainability Summary
Snapshot of Key Country Facts

Brazil's Sustainability Segmentation and Profiles

Brazil's Sustainability Segmentation: Overview
Brazil's Lohas Profile
Brazil's Naturalites Profile
Brazil's Drifters Profile
Brazil's Conventionals Profile
Brazil's Unconcerneds Profile
Changes in Sustainability Segmentation
Sustainability Segments' Demographics
Profile of The Sustainable Mainstream
Environmental Attitudes and Behaviors
Attribute Fit with Environmentally-Friendly Lifestyle
Past, Present, Future Environmental Protection Involvement
Preference for Sustainably-Manufactured Products, Trended
Apathy with Environmental Issues
Social Influence/Pressure as Reason for Environmental Protection
Desire for Corporate Environmental and Social Leadership
Corporate Social Responsibility Impact on Product Purchase

Brazil: Environmental and Social Concerns

Environmental Protection and Corporate Social Responsibility Concerns
Water Conservation Concerns
Biodiversity, Deforestation and Overfishing Awareness and Concerns
Pollution Concerns
Packaging and Waste Concerns
Reported Recycling of Various Materials (Plastic Bottles, Jars, Cans, etc.)
Poverty Concerns, Large and Small-Scale
Top Environmental Concerns
Top Social/Political Concerns
Social/Political/Economic Concerns
Change in Level of Social/Political, Environmental Concerns

Brazil: Health Perspectives

Healthcare and Healthy Food Access Concerns
Interest in Corporate Health Initiatives
Healthy Eating Attitudes
Challenges to Healthy Eating
Label Reading Behaviors
Family Health as a Purchase Driver
Food Product Category Purchases, Past 3 Months
Food Attributes Purchase Drivers
Understanding of Plant-Based Packaging
Skepticism about Green/Eco-Friendly and Organic Products

Brazil: Communicating Health and Sustainability

Green Seals/Certifications Purchase Influence
Recognition/Understanding of Green/Eco-Friendly Labels/Certifications
Purchase Impact of Various Seals/Certifications
Excess Packaging Perceptions
Influence of Corporate Values/Charitable Donations
Interest in Corporate Environmental and Health Initiatives
Desire for Third Party Endorsements
Information Preferred in Purchasing Eco-Friendly Products
Environmental Information Seeking and Personal Advocacy
Corporate Citizenship Perceptions
Environmental Leader Perceptions
Preferred Methods of Learning About Corporate Environmental and Social Initiatives
Product Selection as a Purchase Barrier to Environmentally-Friendly Products; Willingness to Pay a Premium for Environmentally-Friendly Products
Perceptions About Economic Development and Growth

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Smart Water Management Market by Advanced Water Meters, Solution, Service - Global Forecast to 2021

Smart Water Management Market by Advanced Water Meters, Solution, Service - Global Forecast to 2021

  • $ 7 150
  • Industry report
  • August 2016
  • by MarketsandMarkets

“The need to restrict non-revenue losses across the globe and growing importance of sustainable energy use are some of the factors expected to drive the Smart Water Management (SWM) market” The SWM ...

Incident and Emergency Management Market by System and Solution, Professional Service, Simulation, Communication Tool and Device, Vertical, and Region - Global Forecast to 2021

Incident and Emergency Management Market by System and Solution, Professional Service, Simulation, Communication Tool and Device, Vertical, and Region - Global Forecast to 2021

  • $ 7 150
  • Industry report
  • October 2016
  • by MarketsandMarkets

“Increasing terrorist and bio-hazardous attacks (bio-terrorism) and increasing cost of natural disaster is expected to drive the overall market” The incident and emergency management market size is ...

 Technologies: Global Markets

Technologies: Global Markets

  • $ 6 650
  • Industry report
  • September 2016
  • by BCC Research

This BCC Research report provides an industry overview of the advanced oxidation technologies that are used for purification application of water and wastewater produced globally. Includes forecasts through ...


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.