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Connected Cars - Market trends, players & outlook

  • November 2015
  • -
  • IDATE
  • -
  • 64 pages

This report describes the connected car ecosystem, in terms of applications, implementation techniques and also related business models.

It analyses the connected car strategies of manufacturers, mobile carriers and application providers.

It also provides insights regarding self-driving vehicles in terms of the six levels of autonomy and automation, from zero through partial to full, of the state of deployment by manufacturers and of the involvement of other players.

It describes the main drivers and barriers for connected car market take-off. It also provides forecasts in volume and in value for mobile carrier opportunities.

Table Of Contents

Connected Cars - Market trends, players and outlook
1. Executive Summary

2. Methodology and definitions
2.1. General methodology of IDATE's reports
2.2. Scope and definition

3. Market development
3.1. Key stakes
3.2. Main applications
3.2.1. Applications
3.2.2. Implementation
3.3. Self-driving cars
3.3.1. Main concepts
3.3.2. Current deployments with manufacturers
3.3.3. Internet players forge ahead with full autonomous cars
3.3.4. Technology issues
3.3.5. Drivers and barriers
3.4. Intelligence transport system (ITS)

4. Value chain
4.1. Car manufacturers
4.1.1. Synthesis
4.1.2. BMW
4.1.3. General Motors
4.1.4. Renault Group
4.1.5. Tesla
4.2. Telcos
4.2.1. Synthesis
4.2.2. ATandT
4.2.3. Vodafone
4.2.4. Orange
4.2.5. Deutsche Telekom
4.2.6. Telefónica
4.3. Internet players - application providers
4.3.1. Synthesis
4.3.2. Apple
4.3.3. Google

5. Market analysis
5.1. Drivers and barriers
5.1.1. Drivers
5.1.2. Barriers
5.2. Market estimates
5.2.1. Volume
5.2.2. Value

Tables

Table 1: Main applications in automotive industry
Table 2: Description of typical connected car services
Table 3: Car maker strategy regarding module implementation (except for electric car)
Table 4: Main deployments of the autonomous car
Table 5: Main connected-car deployments
Table 6: Embedded system strategies
Table 7: Tethered systems
Table 8: Smartphone integration systems initiatives
Table 9: Main differences by implementation technique
Table 10: BMW strategy regarding applications
Table 11: GM strategy regarding applications
Table 12: OnStar value proposition description
Table 13: Description of services by implantation system at Renault
Table 14: Tesla strategy regarding applications
Table 15: Cultural links regarding partnerships between auto makers and MNOs
Table 16: MNOs' involvement in connected cars
Table 17: Main automaker partnerships with ATandT in the USA
Table 18: Vodafone go-to-market approach
Table 19: Main platform initiatives from Internet players
Table 20: Summary of key elements for telematics development
Table 21: List of main regulations for connected cars
Table 22: Mobile technology specifications
Table 23: Costs and revenues comparison

Figures

Figure 1: An antenna for embedded system
Figure 2: Lexus RX450h retrofitted as Google driverless car
Figure 3: People quite sceptical regarding full autonomous vehicles
Figure 4: The ITS system
Figure 5: Technical impacts on hardware specifications
Figure 6: Embedded system business model
Figure 7: Mercedes COMAND Online
Figure 8: Tethered business model
Figure 9: Ford SYNC AppLink applications
Figure 10: How to use Ford SYNC AppLink service
Figure 11: Smartphone integration systems business model
Figure 12: BMW dashboard
Figure 13: Wireless hotspot
Figure 14: OnStar value proposition
Figure 15: Chevrolet MyLink AppShop
Figure 16: Renault R-Link for infotainment services
Figure 17: Renault R-link menu
Figure 18: SD card slot for map update
Figure 19: Renault R-Link ecosystem
Figure 20: Tesla touch screen
Figure 21: 17-inch Touch screen features
Figure 22: Supercharger network in the US, as of March 2015
Figure 23: The new value proposition of share data plan ATandT, August 2015
Figure 24: Main Q2 2015 financial highlights, wireless solutions, ATandT
Figure 25: M2M approach of Vodafone
Figure 26: Acquisition of Cobra
Figure 27: UBI deployment through Vodafone network and M2M platform
Figure 28: Orange offerings
Figure 29: MyKidio screen
Figure 30: CarPlay in-car interface
Figure 31: CarPlay homepage for Volvo cars
Figure 32: Control with CarPlay: Siri Eyes Free button, touchscreen and knob twist
Figure 33: Waze
Figure 34: Android Auto available in 2015 Hyundai Sonata
Figure 35: ECall operating principle
Figure 36: Safety elements offered by Hughes Telematics
Figure 37: Connected charging monitoring principle for Renault Z.E. electric car
Figure 38: Forecast for connected car evolution, by implementation technique, worldwide
Figure 39: Forecast for connected car evolution, by region, worldwide
Figure 40: Connected car connectivity revenue, worldwide
Figure 41: Connected car connectivity revenue, by region, worldwide

List of players studied

Car players
• Audi
• BMW
• Chevrolet
• Fiat USA
• Ford
• General Motors (GM)
• Honda
• Hyundai
• Hyundai USA
• Kia Motors USA
• Mercedes
• Nissan
• Opel
• PSA (Peugeot-Citroen)
• Renault
• Tesla
• Toyota
• Volkswagen

Telco players
• ATandT
• Bouygues Telecom
• Orange
• T-Mobile
• Telecom Italia
• Telefónica
• Telenor
• Verizon Wireless
• Vodafone

List of players studied

Car players
• Audi
• BMW
• Chevrolet
• Fiat USA
• Ford
• General Motors (GM)
• Honda
• Hyundai
• Hyundai USA
• Kia Motors USA
• Mercedes
• Nissan
• Opel
• PSA (Peugeot-Citroen)
• Renault
• Tesla
• Toyota
• Volkswagen

Telco players
• ATandT
• Bouygues Telecom
• Orange
• T-Mobile
• Telecom Italia
• Telefónica
• Telenor
• Verizon Wireless
• Vodafone

Internet players
• Apple
• Google
• Microsoft
• Samsung

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