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  5. > The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019

Synopsis
Timetric’s 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Italy's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Summary
Timetric’s 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Italy's cards and payments industry, including:

- Current and forecast values for each market in Italy's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market

- Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments

- E-commerce market analysis and online payment types

- Analysis of various market drivers and regulations governing Italy's cards and payments industry

- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards

- Comprehensive analysis of consumer attitudes and buying preferences for cards

- The competitive landscape of Italy's cards and payments industry

Scope
- This report provides a comprehensive analysis of Italy's cards and payments industry.

- It provides current values for Italy's cards and payments industry for 2014, and forecast figures to 2019.

- It details the different demographic, economic, infrastructural and business drivers affecting Italy's cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details marketing strategies used by various banks and other institutions.

- It profiles major banks in Italy's cards and payments industry.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Italy's cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities in Italy's cards and payments industry.

- Assess the competitive dynamics in Italy's cards and payments industry.

- Gain insights into marketing strategies used for various card types in Italy.

- Gain insights into key regulations governing Italy's cards and payments industry.

Key Highlights
- To limit the use of cash at retail outlets, the Italian government introduced a regulation in July 2014, making it mandatory for wholesalers and retailers to accept payments via POS terminals for transactions over US$39.8 (EUR30). This initiative is anticipated to drive payment card transaction values and volumes over the forecast period (2015–2019).

- In addition to conventional POS terminals, merchants are installing mobile POS (m-POS) terminals. Payleven introduced an m-POS system in September 2012, and SumUp launched a similar system in November 2012. Similarly, UBI Banca along with 3 Italia and CartaSi payment system launched an m-POS solution in July 2014. The service is compatible with major payment networks such as PagoBancomat, Visa and MasterCard. The growing number of m-POS terminal installations at retailers is anticipated to drive payment card transaction values and volumes.

- MasterCard launched the MasterPass platform for digital payments in 2014. MasterPass enables customers to make online or in-app payments with an enrolled payment card, without having to enter detailed payment or shipping information for every purchase. Consumers can set up a MasterPass account by signing up with a participating bank such as Banca Generali, Banca Nazionale del Lavoro (BNL) and Banca Popolare di Milano (BPM).

Table Of Contents

The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019
Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payment Environment
5 E-Commerce
5.1 E-Commerce Market Analysis
6 Alternative Payments
6.1 Alternative Payment Instruments
6.1.1 MySi
6.1.2 e-Postepay
6.1.3 Paysafecard
6.1.4 MasterPass
6.1.5 Ukash
6.1.6 PayPal
7 Regulations in the Cards and Payments Industry
7.1 Regulatory Framework
7.1.1 Interchange fee regulations
7.1.2 SEPA cards framework
7.2 Anti-money laundering framework
7.3 Foreign direct investment (FDI) regulations
8 Analysis of Cards and Payments Industry Drivers
8.1 Demographic Drivers
8.2 Economic Drivers
8.3 Infrastructure Drivers
8.4 Business Drivers
9 Market Segmentation and New Product Launches
9.1 Market Segmentation and Targeting
9.1.1 Consumer cards
9.1.2 Commercial cards
9.2 New Product Launches
10 Payment Cards
10.1 Payment Cards Analysis
10.1.1 Volume and value of payment card transactions by type
10.1.2 Personal vs commercial cards
11 Debit Cards
11.1 Debit Card Market Analysis
11.1.1 Debit card transaction volumes and values by channel
11.1.2 Debit card scheme and issuer shares in terms of transaction value
11.1.3 Debit cards comparison
12 Credit Cards
12.1 Credit Card Market Analysis
12.1.1 Credit card transaction volumes and values by channel
12.1.2 Credit card scheme and issuer shares in terms of transaction value
12.1.3 Credit cards comparison
13 Charge Cards
13.1 Charge Card Market Analysis
13.1.1 Charge card transaction volumes and values by channel
13.1.2 Charge card scheme shares in terms of transaction value
14 Commercial Cards
14.1 Commercial Card Market Analysis
14.1.1 Commercial cards comparison
15 Card Fraud Statistics
15.1 Card Fraud Analysis
16 Card Issuers
16.1 Poste Italiane
16.2 UniCredit
16.3 Intesa Sanpaolo
16.4 Banca Nazionale del Lavoro
16.5 CartaSi
17 Prepaid Cards
17.1 Prepaid Card Market Analysis
17.1.1 Prepaid cards comparison
18 Merchant Acquiring
18.1 Merchant Acquiring Market Analysis
19 Appendix
19.1 Tables
19.2 Contact Timetric
19.3 About Timetric
19.4 Timetric's Services
19.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Italy - Key Facts, 2014
Table 4: Regional Benchmarking of Italian Payment Cards, 2014
Table 5: Market Entry Strategies of Foreign Banks
Table 6: Italy - Cards for High-Income Consumers, 2015
Table 7: Italy - Cards for Travelers, 2015
Table 8: Italy - Cards for Students and Young Population, 2015
Table 9: Italy - Cards for Shoppers, 2015
Table 10: Italy - Commercial Cards, 2015
Table 11: Italy - New Product Launches
Table 12: Italy - Debit Cards Comparison and Key Features, 2015
Table 13: Italy - Gold Credit Cards Comparison and Key Features, 2015
Table 14: Italy - Premium Credit Cards Comparison and Key Features, 2015
Table 15: Italy - Commercial Cards Comparison and Key Features, 2015
Table 16: Italy - Prepaid Cards Comparison and Key Features, 2015
Table 17: Italy - Payment Instrument Transaction Values (EUR Billion), 2010-2014
Table 18: Italy - Payment Instrument Transaction Values (US$ Billion), 2010-2014
Table 19: Italy - Payment Instrument Transaction Volumes (Billion), 2010-2014
Table 20: Italy - Number of Payment Cards in Circulation by Type (Million), 2010-2019
Table 21: Italy - Volume of Payment Card Transactions by Type (Billion), 2010-2019
Table 22: Italy - Value of Payment Card Transactions by Type (EUR Billion), 2010-2019
Table 23: Italy - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
Table 24: Italy - Personal and Commercial Card Transaction Volumes ( Million), 2010-2019
Table 25: Italy - Personal and Commercial Card Transaction Values (EUR Billion), 2010-2019
Table 26: Italy - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
Table 27: Italy - Number of Debit Cards in Circulation (Million), 2010-2019
Table 28: Italy - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 29: Italy - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 30: Italy - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 31: Italy - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014
Table 32: Italy - Debit Card Transaction Values by Scheme (EUR Billion), 2010-2014
Table 33: Italy - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 34: Italy - Debit Card Transaction Values by Issuer (EUR Billion), 2010-2014
Table 35: Italy - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 36: Italy - Number of Credit Cards in Circulation (Million), 2010-2019
Table 37: Italy - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 38: Italy - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 39: Italy - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 40: Italy - Number of Credit Cards in Circulation by Scheme (Million), 2010-2014
Table 41: Italy - Credit Card Transaction Values by Scheme (EUR Billion), 2010-2014
Table 42: Italy - Credit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 43: Italy - Credit Card Transaction Values by Issuer (EUR Billion), 2010-2014
Table 44: Italy - Credit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 45: Italy - Number of Charge Cards in Circulation (Million), 2010-2019
Table 46: Italy - Charge Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 47: Italy - Charge Card Total and Average Transaction Values by Channel, 2010-2019
Table 48: Italy - Charge Card Total and Average Transaction Values by Channel, 2010-2019
Table 49: Italy - Number of Charge Cards in Circulation by Scheme (Million), 2010-2014
Table 50: Italy - Charge Card Transaction Values by Scheme (EUR Million), 2010-2014
Table 51: Italy - Charge Card Transaction Values by Scheme (US$ Million), 2010-2014
Table 52: Italy - Number of Commercial Cards in Circulation (Million), 2010-2019
Table 53: Italy - Commercial Cards Transaction Value (EUR Billion), 2010-2019
Table 54: Italy - Commercial Card Transaction Values (US$ Billion), 2010-2019
Table 55: Italy - Card Fraud (EUR Million), 2010-2014
Table 56: Italy - Card Fraud (US$ Million), 2010-2014
Table 57: Italy - Number of Prepaid Cards in Circulation (Million), 2010-2019
Table 58: Italy - Prepaid Card Transaction Values (EUR Billion), 2010-2019
Table 59: Italy - Prepaid Card Transaction Values (US$ Billion), 2010-2019
Table 60: Italy - Merchant Acquirers' Transaction Volume by Card Type (Billion), 2010-2019
Table 61: Italy - Merchant Acquirers' Total Transaction Value (EUR Billion), 2010-2019
Table 62: Italy - Merchant Acquirers' Total Transaction Value (US$ Billion), 2010-2019
Table 63: Italy - Merchant Acquirers' Transaction Value (EUR Billion), 2010-2014

List of Figures
Figure 1: Italy - Payment Instrument Shares by Transaction Value (%), 2010 and 2014
Figure 2: Italy - Payment Instrument Shares by Transaction Volume (%), 2010 and 2014
Figure 3: Italy - E-Commerce Value (US$ Billion) and Payment Types (%)
Figure 4: Italy - Total Population and Structure, 2014
Figure 5: Italy - Economic Indicators, 2010-2019
Figure 6: Italy - Number of ATMs, POS Terminals and Commercial Bank Branches
Figure 7: Italy - Retail Sales and Household Final Consumption Expenditure Per Capita, 2010-2014
Figure 8: Italy - Cards and Payments Industry Segmentation by Card Type, 2015
Figure 9: Italy - Growth in Payment Cards Transaction Value and Number of Cards in Circulation by Type, 2010-2019
Figure 10: Italy - Volume and Value of Payment Card Transactions by Type (%), 2010-2019
Figure 11: Italy - Personal and Commercial Cards, Transaction Volume and Value (%), 2010-2019
Figure 12: Italy - Growth in Debit Cards Transaction Value and Number of Debit Cards in Circulation, 2010-2019
Figure 13: Italy - Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
Figure 14: Italy - Pay Now, Average Merchant Service Charge: Domestic Transactions (%),
Figure 15: Italy - Debit Card Transaction Volumes and Values by Channel, 2010-2019
Figure 16: Italy - Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 17: Italy - Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010-2019
Figure 18: Italy - Pay Later, Average Interchange Fees: Intra-Network Transactions (%),
Figure 19: Italy - Pay Later, Average Merchant Service Charge: Domestic Transactions (%),
Figure 20: Italy - Credit Card Transaction Volumes and Values by Channel, 2010-2019
Figure 21: Italy - Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 22: Italy - Growth in Charge Cards Transaction Value and Number of Credit Cards in Circulation, 2010-2019
Figure 23: Italy - Charge Card Transaction Volumes and Values by Channel, 2010-2019
Figure 24: Italy - Charge Card Scheme Shares in Terms of Transaction Value (%), 2014
Figure 25: Italy - Number of Commercial Cards in Circulation and Transaction Value, 2010-2019
Figure 26: Italy - Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2010 and 2014
Figure 27: Italy - Number of Prepaid Cards in Circulation and Transaction Value, 2010-2019
Figure 28: Italy - Merchant Acquiring Transaction Volume and Value, 2010-2019
Figure 29: Italy - Merchant Acquirers' Market Shares in Terms of Transaction Volume and Value (%), 2014
Figure 30: Italy - Number of Retail Outlets and Total Merchant Accounts (Thousand), 2010-2019

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