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Consumer and Market Insights: Prepared Meals Market in Germany

  • November 2015
  • -
  • Canadean Ltd
  • -
  • 118 pages

Summary
The market for Prepared Meals in Germany is growing because of continued consumer demand for the most indulgent, convenient, and value for money meals, and the changing age structures of German society. German consumers also want variety in their diets. These issues are driving Prepared Meals consumption in Germany, with moderate sustainable growth that is expected to continue for the foreseeable future.

Key Findings
- Germany is the one of the largest Prepared Meals markets in volume terms. This can be attributed to the convenience, quality, and variety of Prepared Meals products

- Longer working hours, more shift work, and busier schedules are making German consumers more dependent upon convenient, easy, and quick food occasions

- Germany's population is rapidly aging due to increased life expectancy and low fertility rates. The over 55s are the fastest-growing age group in the country and Prepared Meals manufacturers must try harder to appeal to these consumers to maintain and grow their market share

Synopsis
The Consumer and Market Insights: Prepared Meals Market in Germany report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Prepared Meals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and German-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years

- Know who the key consumer groups are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the German Prepared Meals market

- Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Germany
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the Germany Prepared Meals market
- Historical and projected sales in the Germany Prepared Meals market
- Degree of trade up/down-trade in the Germany Prepared Meals market
- Comparison of Germany Prepared Meals market compared to other key countries
- Market volume of Germany Prepared Meals by category
- Historical and project market value of Germany Prepared Meals by category
- Winners and losers in the Germany Prepared Meals market
- Segment share of the category and change in market share in the Germany Prepared Meals market
- Penetration of private label, by categories, in the Germany Prepared Meals market
- Private label performance compare to national brands in the Germany Prepared Meals market
- Leading companies in the Germany Prepared Meals market by category
- Leading brands in the Germany Prepared Meals market by category

Retailer and packaging
- Leading retailers in the Germany food market
- Leading distribution channels in the Germany Prepared Meals market
- Leading distribution channels by category in the Germany Prepared Meals market
- Germany Prepared Meals market by type of packaging
- Germany Prepared Meals market by type of packaging closure/outer
- Germany Prepared Meals market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Germany Prepared Meals market
- Private Label consumption occasions by age and gender in the Germany Prepared Meals market
- Under/Over-consumption levels in the Germany Prepared Meals market by gender and age
- Consumption frequency by type of consumer in the Germany Prepared Meals market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Germany Prepared Meals market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Germany Prepared Meals market
- Market volume of the Germany Prepared Meals market by category and trend
- For leading trends in the Germany Prepared Meals market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Germany Prepared Meals market
- How to target the trend in the Germany Prepared Meals market
- How the trend will evolve in the Germany Prepared Meals market

Innovation examples
- New product examples launched in the Germany Prepared Meals market
- New product examples launched in the global Prepared Meals market

Actions and Recommendations
- How to successfully target key trends in the Germany Prepared Meals market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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