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Mercury General Corporation (MCY) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Mercury General Corporation (Mercury) is a US-based insurance company. It offers coverage for automobile, homeowners, mechanical breakdown, commercial and dwelling fire, and commercial property insurance. It operates through its subsidiaries, including Mercury Casualty Company (MCC), Mercury Insurance Company (MIC), California Automobile Insurance Company (CAIC), California General Underwriters Insurance Company (CGU), and Mercury Insurance Company of Illinois (MIC IL). The company writes automobile insurance in Arizona, Florida, Georgia, Illinois, Michigan, Nevada, New Jersey, New York, Oklahoma, Pennsylvania, Texas and Virginia.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table Of Contents

Mercury General Corporation (MCY) - Financial and Strategic SWOT Analysis Review
Table of Contents

List of Tables 3
List of Figures 3
Section 1 - About the Company 4
Mercury General Corporation - Key Facts 4
Mercury General Corporation - Key Employees 5
Mercury General Corporation - Key Employee Biographies 6
Mercury General Corporation - Major Products and Services 8
Mercury General Corporation - History 9
Mercury General Corporation - Company Statement 10
Mercury General Corporation - Locations And Subsidiaries 13
Head Office 13
Other Locations and Subsidiaries 13
Section 2 - Company Analysis 14
Mercury General Corporation - Business Description 14
Mercury General Corporation - Corporate Strategy 15
Mercury General Corporation - SWOT Analysis 16
SWOT Analysis - Overview 16
Mercury General Corporation - Strengths 16
Strength - Domestic Market Presence 16
Strength - Marketing Capabilities 16
Strength - Combined Ratio 16
Strength - Stable Business Performance 16
Mercury General Corporation - Weaknesses 16
Weakness - Dependence on California and Other States 16
Weakness - Decline in Net Investment Income 17
Weakness - Combined Ratio 17
Mercury General Corporation - Opportunities 17
Opportunity - Rising Demand for Automobiles 17
Opportunity - Demand for Houses 17
Mercury General Corporation - Threats 17
Threat - Stiff Competition 17
Threat - Foreign Account Tax Compliance Act 17
Threat - Low Interest Rate Environment 18
Mercury General Corporation - Key Competitors 19
Section 3 - Company Financial Ratios 20
Financial Ratios - Capital Market Ratios 20
Financial Ratios - Annual Ratios 20
Performance Chart 22
Financial Performance 22
Financial Ratios - Interim Ratios 23
Financial Ratios - Ratio Charts 24
Section 4 - Appendix 25
Methodology 25
Ratio Definitions 25
About GlobalData 29
Contact Us 29
Disclaimer 29

List of Tables

Mercury General Corporation, Key Facts 4
Mercury General Corporation, Key Employees 5
Mercury General Corporation, Key Employee Biographies 6
Mercury General Corporation, Major Products and Services 8
Mercury General Corporation, History 9
Mercury General Corporation, Subsidiaries 13
Mercury General Corporation, Key Competitors 19
Mercury General Corporation, Ratios based on current share price 20
Mercury General Corporation, Annual Ratios 20
Mercury General Corporation, Interim Ratios 23
Currency Codes 25
Capital Market Ratios 25
Equity Ratios 26
Profitability Ratios 26
Cost Ratios 27
Liquidity Ratios 27
Leverage Ratios 28
Efficiency Ratios 28

List of Figures

Mercury General Corporation, Performance Chart (2008 - 2012) 22
Mercury General Corporation, Ratio Charts 24

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