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EXECUTIVE SUMMARY

The Report Titled “India Online Healthcare Products Market Outlook to 2020- Infusion of Online Marketplaces and Healthcare Awareness to Shape Future Growth” provides a comprehensive analysis of the healthcare products market through online means. The report covers various aspects such as market size of online healthcare products, segmentation on the basis of product types as well as by demand from major cities. The report also provides overview of the consumer profiles, on the basis of gender, age split, mode of payment and mode of source used. In addition, the information also provides overview of major companies with their comprehensive company profiles, market share as well as business models prevalent in this market. The future of this industry has also been presented with analyst recommendations as well as the macro economic factors which have a correlation with the industry. The report also provides a detailed snapshot on India online pharmacy market.


The total revenue generated by the online sales of healthcare products in India was INR ~ million in FY’2015 which has increased from INR ~ million in FY’2012 at a CAGR of 87.4% during the period FY’2012-FY’2015. The Online healthcare products market has showcased a remarkable growth during the span of last five years on the grounds of expansion in product range as well as surge in online market places. In line with the Industry revenues, the average order size has also widely enhanced which has been registered at INR ~ during FY’2015.

India online healthcare products market is highly saturated with the type of products being offered by the industry. Protein supplements and vitamins have held the highest share in the overall GMV sales of online healthcare products market in India.

The internet penetration in India has been growing slowly and steadily due to the advent of smart phones. Hence, the Indian online retail market is confined majorly to top metropolitan, Tier 1 and Tier 2 cities. The same trend has been apparent in the online healthcare product market in India.

The industry is likely to be driven by surge in internet penetration, rising personal disposable income, lower prices relative to brick and mortar stores, stupendous growth of Indian online retail market and a large number of online players entering the online healthcare product segment. The Indian online healthcare product market is projected to grow rapidly in the future and form a major part of the Indian E-commerce industry by FY’202 and expected to reach to INR ~ million by FY’2020 at a CAGR of 46.0% during FY’2016-FY’2020. The online pharmacy market revenues are likely to enhance at a promising CAGR of 87.0% during the period FY’2016-FY’2020.

Key Topics Covered in the Report:

-The market size of India online healthcare products market in terms of GMV
-The market size of India online healthcare products market in terms of average order size
-The market size of India online healthcare products market in terms of number of daily orders
-Market segmentation of India online healthcare products market on the basis of product category and major cities
-Consumer profiles of India online healthcare market players
-Business models prevalent in the Industry
-Trends and developments in India online healthcare products market
-SWOT analysis of online healthcare products industry
-Porter’s 5 force analysis of India online healthcare products industry.
-Company profiles for major players in India online healthcare products market.
-Competitive landscape of India healthcare products market
-India healthcare products market future outlook and projections
-Snapshot for India online pharmacy market

Table Of Contents

India Online Healthcare Products Market Outlook to 2020 - Infusion of Online Marketplaces and Healthcare Awareness to Shape Future Growth
TABLE OF CONTENTS
1. India Online Healthcare Products Market Introduction
1.1. India Online Healthcare Product Market Size, FY'2012-FY'2015
1.1.1. By Gross Merchandise Value (GMV), FY'2012-FY'2015
1.1.2. By Average Order Size, FY'2012-FY'2015
1.1.3. By Number of Orders, FY'2012-FY'2015
2. India Online Healthcare Product Market Segmentation
2.1. By Product Types, FY'2012- FY'2015
2.2. By Major Cities, FY'2015
3. Government Regulations
3.1. Cyber Laws in India E-Commerce Industry
3.2. E-Health Laws and Regulations
3.3. Present State of Taxes in E-commerce Sector
3.4. Pre-Requisites to Setup an E-Commerce Company
4. Customer Profiles in India Online Healthcare Products Market
Gender Wise Split of Online Healthcare Product Shoppers
Age Wise Split of Online Healthcare Product Shoppers
Mode of Payment Preferred
Mode of Order (PC/Mobile) Used, FY'2015
5. Business Models in Online Healthcare Products Market
5.1. Inventory Led Model
5.2. Hub and Spoke Model
5.3. Hybrid Model
5.4. Local-Channel Model
6. Trends and Developments in India Online Healthcare Products Market
Lucrative Market for Investors
Increasing Rivalry and Emergence of New Players
Rivalry with Local Vendors
Major Offline Players Entering the Market
Following the Hybrid Model
Buoyancy in After Sales Service
Growth in Logistics Expertise - 3rd party logistics
7. Entry Barriers for New Entrants in India Online Healthcare Products Market
Less Support from E-Payment Platforms
Antiquated Laws
Severe Competition from Local Stores
Lack of Trust in Online Mode of Shopping
Glitches in Logistics
High Marketing Cost to Gain Grounds for Being Late to Enter in the Market
8. Challenges for Existing Players in India Online Healthcare Products Market
9. Growth Drivers for India Online Healthcare Product Market
10. SWOT Analysis
10.1. Strengths
10.2. Weaknesses
10.3. Opportunities
10.4. Threats
11. Porter's Five Forces Analysis of India Online Healthcare Product Market
Competitive Rivalry within the Industry
Threat of New Entrants
Threat of Substitutes
Bargaining Power of the Customers
Bargaining Power of Suppliers
12. Major Players in India Online Healthcare Products Market
12.1. Healthkart
12.1.1. Company Overview and Key Performance Indicators
12.1.2. Business Model
12.1.3. Current Funding
12.1.4. Financial Indicators
Healthkart Revenues, FY'2012-FY'2015
Expansion Plans
Referral Marketing
12.2. Snapdeal
12.2.1. Company Overview and KPI
12.2.2. Business Model
12.2.3. Current Funding
12.3. Healthgenie
12.3.1. Company Overview and KPI
12.3.2. Product Overview
12.3.3. Business Strategies
12.3.4. Financial Indicators
Healthgenie Revenues, FY'2012-FY'2015
12.4. Competitive Landscape in India's Online Healthcare Product Market
13. Market Share of Major Players in Online Healthcare Products Market
13.1. By Gross Merchandise Value, FY'2015
13.2. By Number of Orders, FY'2015
14. India Online Healthcare Products Market Future Outlook and Projections, FY'2016-FY'2020
14.1. By Products, FY'2020
14.2. By Cities, FY'2015-FY'2019
14.3. Cause and Effect Relationship between Macro Economics and Industry Factors and Online Healthcare Products Market Prospects
14.4. Analyst Recommendations
14.4.1. Recommendations for the Future
Government Role in India Online Healthcare Products Market
Competitive Landscape
Changes in Consumer Preferences
Efficiency in Delivery Mechanisms
Sound Business Models
15. Snapshot on India Online Pharmacy Market
15.1. India Online Pharmacy Market Introduction and Size by Revenues, FY'2015
15.2. India Online Pharmacy Market Segmentation by Demand from Cities, FY'2015
15.3. Consumer Profiles for India Online Pharmacies Market
Classification by Gender, FY'2015
Mode of Payment Preferred, FY'2015
Government Regulations in Online Pharmacies in India
15.4. Market Share of Major Players in India Online Pharmacy Market, FY'2015
15.5. Competitive Landscape of Major Players in India Online Pharmacy Market
15.6. India Online Pharmacy Market Future Outlook and Projections, FY'2016-FY'2020
16. Macroeconomic Indicators Affecting the India Online Healthcare Product Market
16.1. Internet Users in India, 2009 - 2019
16.2. Smartphone Users in India, 2009-2019
16.3. India Retail E-Commerce Sales, 2009-2019
16.4. Out of Pocket Healthcare Expenditure-India, 2009-2019
16.5. India Personal Disposable Income, FY'2009-FY'2019
16.6. Number of Pharmacies in India, FY'2010-FY'2020
17. Appendix
17.1. Market Definitions
17.2. Abbreviations
17.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
17.4. Disclaimer

Companies mentioned

Healthkart, Healthgenie, Healthvala, Healthadda, Snapdeal, Amazon, Medidart, OneRx.in, Buydrug.in, Medplus

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