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EXECUTIVE SUMMARY

The market research report titled “India Alcoholic Beverage Market Outlook to 2020 – Inflating Demand for IMFL and Beer from Youth and Women Segment” provides a comprehensive analysis on Indian alcoholic beverages market and covers specific insights on the market size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine on the basis of consumption volume and per capita consumption. It also entails market segmentation by state and gender, competitive landscape, company profiles of the major players operating in the country, government regulations, recent trends and developments and future outlook of the alcohol beverages market in India.
The Indian alcoholic beverage market is dominated by Indian Made Foreign Liquor (IMFL) segment which held a lion’s share of ~% in FY’2014.

Country Liquor market has witnessed a steep decline with a negative growth of approximately ~% over the past 5 years. The market share of Country Liquor segment is gradually decreasing. From ~% market share in FY’2010, the share of the segment has declined to ~% in FY’2014. Beer is the second fastest growing market due to its increasing preference among the youth and third largest market in terms of consumption. However, little decline in the market share has been noticed in last 2 years due to fast growth by IMFL segment.

Largely consumed Beer/IMFL drinking states and Union Territories are Daman & Diu, Andaman & Nicobar Islands, Dadra & Nagar Haveli, Arunachal Pradesh, Sikkim and Puduchery, followed by Goa, Andhra Pradesh and then Kerala and Karnataka both at third place. Consumption of alcohol is dominated by male population in India with male population accounting for ~% consumption in 2014.

Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 4 years at a CAGR of 19.3%.

The rising number of teens entering in the legal drinking age every year along with surging disposable income has resulted in financial independence and increased spending on food and beverages. The high potential of this industry is drawing foreign brands and players thus resulting in availability of superior quality products. This industry is highly controlled by the state and central governments. The government has not yet shown much support for this industry and has restricted advertising and promotional activities. The regulations and policies are becoming stricter and the taxes and duties are increasing every year posing a challenge to the players and their business activities.
The Indian alcoholic beverages industry has bright future prospects even after several complexities.

This industry is not yet fully explored in comparison to the western markets which are almost saturated, which makes it a potential market. Further growth can be achieved by the increasing support from government, entry of international brands, proper promotions and branding by the companies and improving the standards of alcoholic beverages available in India.

Key Topics Covered in the Report

- Market size of the India alcoholic beverage market by volume and by value
- Market segmentation by product, geography and gender
- Analysis of Beer, Country Liquor, Wine and IMFL segments
-Market segmentation by Age , Gender & package mix
-Industry Trends & Developments
-Foreign Trade
-Competitive Landscape
-Company Profiles
-Future Outlook & Future Projections
-Cause and effect relationship between dependent and independent variable.

- Analysis of subcategories of IMFL (Whisky, Brandy, Rum, Vodka, Gin, and Champagne)
- Government licensing and regulations pertaining to Indian alcoholic beverages industry.
- Indian alcoholic beverage industry SWOT analysis and Porter’s five forces analysis.
- Market Trends and Developments
- Macro-economic indicators
- Future outlook for the Indian alcoholic beverages market and segmentation.

Table Of Contents

India Alcoholic Beverage Market Outlook to 2020 - Inflating Demand for IMFL and Beer from Youth and Women Segment
TABLE OF CONTENTS

1. India Alcoholic Beverages Industry Introduction
Categories by Markets
2. India Alcoholic Beverages Market Size by Volume, FY'2010- FY'2014
2.1. Distribution by States, FY'2012
2.2. Distribution by Gender, FY'2014
3. India Alcoholic Beverages Industry Government Licensing and Regulations
3.1. Key Alcohol Policies
3.2. Key Regulations by State Governments
3.3. Key Regulations on Marketing and Promotion
3.4. Impact of Government Regulations on Alcohol Industry
4. India Alcoholic Beverages Market Segmentation by Categories, FY'2010-FY'2014
5. India Country Liquor Industry introduction
5.1. India Country Liquor Market Size by Volume, FY'2010-FY'2014
5.2. India Country Liquor Industry Trends and Developments
Declining Country Liquor Market Share
Increasing Focus on Branding, Positioning and Promotion of Country Liquor Brands
Government Regulations to Restrict Illicit Country Liquor Availability
5.3. India Country Liquor Industry Future Outlook by Volume, FY'2015-FY'2020
5.3.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in India Country Liquor Industry
6. India Beer Industry Introduction
6.1. India Beer Market Size by Volume, FY'2010-FY'2014
6.2. India Beer Market Segmentation
6.2.1. By Alcohol Content, FY'2014
6.2.2. By Brews, FY'2014
6.2.3. By Type of Package Mix, FY'2014
6.3. India Beer Industry Trends and Developments
Entry of New Players and Increasing Competition
Increasing Microbrewery Pubs
Evolving Customer Preferences and Consumption Patterns
Increasing Beer Consumption among Youth
6.4. India Beer Industry Imports and Exports
6.4.1. Beer Imports, CY'2012-CY' June 2015
6.4.2. Beer Exports, CY'2012-CY'June 2015
6.5. India Beer Industry Competitive Landscape
6.5.1. Market Share of Major Players in Beer Segment, FY'2014
6.5.2. Market Share of Major Brands in Beer Segment, FY'2014
6.6. India Beer Industry Company Profiles
6.6.1. United Breweries Ltd (UBL)
Company Overview
Corporate Structure
Business Strategies
Financial Performance, FY'2010-FY'2014
6.6.2. SABMiller
Company Overview
Business Strategies
6.6.3. Mohan Meakins
Company Overview
6.7. India Beer Market Future Outlook and Projections, FY'2015 - FY'2020
6.7.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in India Beer Industry
7. India Made Foreign Liquor (IMFL) Industry Introduction
7.1. India IMFL Market Size by Volume, FY'2010-FY'2014
7.2. IMFL Market Segmentation, FY'2010 - FY'2014
7.3. India Whisky Market Size, FY'2010-FY'2014
7.3.1. India Whisky Market Segmentation, FY'2014
7.3.1.1. By Gender, FY'2014
7.3.1.2. By Age group, FY'2014
7.3.1.3. By Package Mix, FY'2014
7.4. India Brandy Market Size by Volume, FY'2010-FY'2014
7.4.1. India Brandy Market Segmentation, FY'2014
7.4.1.1. By Gender Type, FY'2014
7.4.1.2. By Age group, FY'2014
7.4.1.3. By Package Mix, FY'2014
7.5. India Rum Market Size by Volume, FY'2010-FY'2014
7.5.1. India Rum Market Segmentation, FY'2014
7.5.1.1. By Gender Type, FY'2014
7.5.1.2. By Age Group, FY'2014
7.5.1.3. By Package Mix, FY'2014
7.6. India Vodka Market Size by Volume, FY'2010-FY'2014
7.6.1. India Vodka Market Segmentation, FY'2014
7.6.1.1. By Gender Type, FY'2014
7.6.1.2. By Age Group, FY'2014
7.6.1.3. By Package Mix, FY'2014
7.7. India Gin Market Size by Volume, FY'2010-FY'2014
7.7.1. India Gin Market Segmentation FY'2014
7.7.1.1. By Gender Type FY'2014
7.7.1.2. By Age Group FY'2014
7.7.1.3. By Package Mix FY'2014
7.8. India Champagne Market Size by Volume, FY'2010-FY'2014
7.8.1. India Champagne Market Segmentation, FY'2014
7.8.1.1. By Gender Type, FY'2014
7.8.1.2. By Age group, FY'2014
7.8.1.3. By Package Mix, FY'2014
7.9. India IMFL Industry Trends and Developments
Favorable Consumer Preferences for IMFL
Increasing Foreign Investment and Competition
Vodka and Brandy Emerging as a Next Big Segments
Streamlining of Distribution Channels and Easy Accessibility
7.10. India IMFL Industry Competitive Landscape
7.10.1. Market Share of Major IMFL Players and Brands, FY'2014
7.11. India IMFL Industry Imports and Exports
7.11.1. IMFL Exports, CY'2013-CY'June 2015
7.11.2. IMFL Imports, CY'2013-CY' June 2015
7.12. India IMFL Industry Company Profiles
7.12.1. United Spirits Ltd (USL)
Company Overview
Business Strategies
Financial Performance, FY'2010-FY'2014
7.12.2. Pernod Ricard (India)
Company Overview
Business Strategies
7.12.3. Radico Khaitan
Company overview
Business Strategies
Financial Performance
7.12.4. Allied Blenders and Distillers (ABD)
Company Overview
Business Strategies
Financial Performance
7.13. India IMFL Industry Future Outlook
7.13.1. Whisky Market Projections by Volume, FY'2015- FY'2020
7.13.2. Brandy Market Projections by Volume, FY'2015- FY'2020
7.13.3. Rum Market Projections by Volume, FY'2015-FY'2020
7.13.4. Vodka Market Projections by Volume, FY'2015-FY'2020
7.13.5. Gin Market Projections by Volume, FY'2015-FY'2020
7.13.6. Champagne Market Projections by Volume, FY'2015-FY'2020
7.13.7. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in IMFL Industry
8. India Wine Industry Introduction
8.1. India Wine Market Size by Volume, FY'2010 - FY'2014
8.2. India Wine Market Segmentation
8.2.1. By Product, FY'2014
8.2.2. By Geography, FY'2014
8.2.3. By Type of trade, FY'2014
8.2.4. By Type of Package Mix, FY'2014
8.3. India Wine Industry Exports and Imports
8.3.1. Wine Exports, CY'2012-CY'June 2015
8.3.2. Wine Imports, CY'2012-CY'June 2015
8.4. India Wine Industry Trends and Developments
Increasing Awareness and Preference by Women and Youth
Evolving Consumer Tastes with New Upcoming Consumer Segments
Innovative Promotional Activities and Quality Checks
8.5. Market Share of Major Vineyards in India Wine Industry, FY'2014
8.6. Competitive Landscape of Major Vineyards Operating in India
8.7. India Wine Industry Future Outlook
8.7.1. India Wine Market Projections by Volume, FY'2015-FY'2020
8.7.2. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in Indian Wine Industry
9. India Alcoholic Beverages Industry SWOT Analysis
10. India Alcoholic Beverage Industry Porter's Five Forces
11. India Alcoholic Beverages Industry Trends and Developments
Changing Consumer Behavior
Growth of International Liquor Companies
Increased focus on Productivity and Efficiency
Innovative Packaging Techniques
12. India Alcoholic Beverages Industry Future Outlook, FY'2015-FY'2020
13. India Macro Economic Indicators: Current and Projections
13.1. Population of 20 years and above, 2010-2020
13.2. Household Consumer Expenditure on Food, Beverage and Tobacco, 2010-2020
13.3. Availability of Molasses: A Major Raw Material, 2010-2020
13.4. Presence of Pubs and Bars
14. Appendix
14.1. Market Definition
14.2. Abbreviations
14.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
14.4. Disclaimer

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