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  3. > Smart Augmented Reality Glasses: Head-Up Displays, Mixed Reality Holographic Displays, and Smart Helmets for Consumer, Enterprise, Industrial, Sports, Healthcare, and Public Safety Applications - Market Analysis and Forecasts

The smart augmented reality (AR) glasses market is a combination of different technologies, from simple head-up displays (HUDs) like Google Glass that act as a second screen, readily accessible with a glance, displaying text or images, to more complex holographic display technologies like the Microsoft HoloLens or Magic Leap that provide immersive and tangible experiences. While many would consider the Magic Leap and HoloLens in a different league from Google Glass, in essence, all of them provide an AR experience, layering elements in a user’s field of view (FOV), on top of the real world.

The market is currently undergoing a transition, since Google decided to go back to the drawing board, redesigning Google Glass, although the original Glass product is still seeing adoption in industrial settings through the Glass at Work program. In the meantime, other vendors, including Vuzix, Epson, and Sony, have ramped up their activity, releasing second- or third-generation HUD-type smart AR glasses products. Others such as Meta, Atheer Labs, and DAQRI are trying to stretch the boundaries of AR by providing 3D or 4D features. Most of these products are being rolled out in small pilots and trials for industrial use cases, including warehouses, manufacturing shop floors, and mobile workforce management. While initial adoption will occur in the enterprise, the most formidable challenge for the industry will be convincing mainstream consumers to invest in this immersive and potentially disruptive next-generation computing platform.

This Tractica report covers the various types of smart AR glasses products, from simple HUDs to mixed reality (MR) holographic displays and smart helmets. The different application markets for smart AR glasses that are covered in depth include consumer, enterprise, industrial, public safety, and healthcare. The study includes competitive analysis of the various hardware and software vendors, along with strategic recommendations for players in the value chain. Market forecasts are included for the period from 2013 to 2020, with unit shipment and revenue data segmented by region, application market, and connectivity technology.

Table Of Contents

Smart Augmented Reality Glasses: Head-Up Displays, Mixed Reality Holographic Displays, and Smart Helmets for Consumer, Enterprise, Industrial, Sports, Healthcare, and Public Safety Applications - Market Analysis and Forecasts
SECTION 1 1
Executive Summary 1
1.1 Introduction 1
1.2 Market Drivers . 1
1.3 Market Barriers 2
1.4 Key Applications . 3
1.5 Market Forecasts .. 4
SECTION 2 6
Market Issues . 6
2.1 The Reality-Virtuality Continuum 6
2.2 Definitions .. 6
2.3 Market Drivers . 6
2.3.1 Mobile AR Is Gaining Traction . 6
2.3.2 The Living Room Becomes the Screen and the Beach Becomes an Amphitheater 8
2.3.3 Hands-Free Is a Valuable Resource for Workplace Applications .. 10
2.3.4 First-Person View Will Benefit Workplace Communications . 10
2.3.5 Smart Glasses Can Improve Industrial Workflows . 11
2.4 Market Barriers . 11
2.4.1 Design and Social Acceptability Are Key Factors for Consumer-Facing Smart Glasses .. 11
2.4.2 Increasing Automation of Industrial Processes Could Impact Primary Use Cases .. 12
2.4.3 Narrow Field of View and Latency Could Diminish the User Experience .. 12
2.5 Key Applications .. 13
2.5.1 Consumer 13
2.5.2 Enterprise 14
2.5.2.1 3D/CAD Modeling for Engineering or Architectural Firms .. 14
2.5.2.2 Augmented Reality: The Next Enterprise Computing Platform 14
2.5.3 Industrial .. 15
2.5.3.1 Warehouse/Logistics Applications: . 15
2.5.3.2 Manufacturing Shop Floor Inspection 15
2.5.3.3 Workflow Improvement . 15
2.5.3.4 Mobile Workforce Management 15
2.5.4 Public Safety .. 15
2.5.5 Sports 16
2.5.6 Healthcare .. 16
2.6 Augmented Reality Glasses Software . 17
SECTION 3 . 19
Technology Issues 19
3.1 Technology Comparisons for Smart Glasses .. 19
3.2 User Interfaces for Smart AR Glasses . 20
3.2.1 Gesture Control 20
3.2.2 Voice Control . 21
3.2.3 Holographic Touch Control . 22
SECTION 4 . 23
Key Industry Players 23
4.1 APX Labs 23
4.2 Augmate .. 23
4.3 Augmedix 23
4.4 DAQRI .. 24
4.5 Epson 25
4.6 Google .. 26
4.7 Kopin Corporation .. 26
4.8 Magic Leap . 26
4.9 Microsoft .. 27
4.10 Meta Glasses 30
4.11 Metaio 31
4.12 Wikitude 32
4.13 Osterhaut Design Group . 33
4.14 Pristine . 34
4.15 Qualcomm .. 35
4.16 Recon Instruments . 35
4.17 Vuzix .. 37
4.18 Additional Industry Participants 38
SECTION 5 . 39
Market Forecasts 39
5.1 Global and Regional Markets 39
5.2 Application Markets 40
5.2.1 Definitions 40
5.2.2 Global Market 41
5.2.3 North America 44
5.2.4 Europe .. 46
5.2.5 Asia Pacific . 48
5.2.6 Latin America . 50
5.2.7 Middle East and Africa .. 52
5.3 Connectivity Technologies . 54
5.4 Conclusions and Strategic Recommendations 55
5.4.1 Conclusions 55
5.4.2 Strategic Recommendations . 56
SECTION 6 . 57
Company Directory .. 57
SECTION 7 . 59
Acronym and Abbreviation List 59
SECTION 8 . 61
Table of Contents .. 61
SECTION 9 . 63
Table of Charts and Figures 63
SECTION 10 .. 64
Scope of Study 64
Sources and Methodology .. 64
Notes . 65

TABLE OF CHARTS AND FIGURES
Chart 1.1 Smart AR Glasses Shipments, World Markets: 2013-2020 . 4
Chart 1.2 Smart AR Glasses Device Revenue, World Markets: 2013-2020 . 5
Chart 5.1 Smart AR Glasses Shipments by Region, World Markets: 2013-2020 39
Chart 5.2 Smart AR Glasses Revenue by Region, World Markets: 2013-2020 .. 40
Chart 5.3 Smart AR Glasses Shipments by Application Market, World Markets: 2013-2020 .. 42
Chart 5.4 Smart AR Glasses Revenue by Application Market, World Markets: 2013-2020 .. 43
Chart 5.5 Smart AR Glasses Shipments by Application Market, North America: 2013-2020 44
Chart 5.6 Smart AR Glasses Revenue by Application Market, North America: 2013-2020 .. 45
Chart 5.7 Smart AR Glasses Shipments by Application Market, Europe: 2013-2020 .. 46
Chart 5.8 Smart AR Glasses Revenue by Application Market, Europe: 2013-2020 .. 47
Chart 5.9 Smart AR Glasses Shipments by Application Market, Asia Pacific: 2013-2020 . 48
Chart 5.10 Smart AR Glasses Revenue by Application Market, Asia Pacific: 2013-2020 . 49
Chart 5.11 Smart AR Glasses Shipments by Application Market, Latin America: 2013-2020 . 50
Chart 5.12 Smart AR Glasses Revenue by Application Market, Latin America: 2013-2020 51
Chart 5.13 Smart AR Glasses Shipments by Application Market, Middle East and Africa: 2013-2020 . 52
Chart 5.14 Smart AR Glasses Revenue by Application Market, Middle East and Africa: 2013-2020 .. 53
Chart 5.15 Smart AR Glasses Shipments by Connectivity Technology, World Markets: 2013-2020 . 54
Chart 11.1 Tractica Research Methodology .. 65
Figure 2.1 The Reality-Virtuality Continuum 6
Figure 2.2 Living Room Applications for Microsoft HoloLens . 9
Figure 2.3 Magic Leap Cinematic Reality Visualizations 10
Figure 2.4 Enterprise and Industrial Wearables Value Chain . 17
Figure 3.1 Gesture Control for Construction Worker Application .. 21
Figure 3.2 Voice Control for Smart Glasses Application on Manufacturing Shop Floor 21
Figure 4.1 DAQRI Smart Helmet 24
Figure 4.2 Epson Moverio BT-200 Smart Glasses 25
Figure 4.3 Magic Leap Product Diagram from Patent Filing 27
Figure 4.4 Microsoft HoloLens . 28
Figure 4.5 Microsoft HoloLens Medical Education Application .. 29
Figure 4.6 Microsoft HoloLens Architecture Application . 30
Figure 4.7 Meta Pro Smart Glasses . 31
Figure 4.8 ODG's AR Glasses for BMW MINI Augmented Vision . 34
Figure 4.9 Recon Jet Smart Glasses 36
Figure 4.10 Vuzix M100 Smart Glasses for Warehouse Applications . 38
Table 3.1 Smart Glasses Product and Technology Comparisons .. 19
Table 4.1 Additional Industry Participants 38

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