1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Global Social Business Application Market 2015-2019

Global Social Business Application Market 2015-2019

  • November 2015
  • -
  • Infiniti Research Limited
  • -
  • 57 pages

Global Social Business Application Market 2015-2019
Covering: Market size and forecast for social business applications until 2019. Market segmentation based on enterprise collaboration and communication, marketing automation, digital asset management, and social media marketing management. The leading vendors analyzed by this report include Adobe, Oracle, Salesforce.com, and Hootsuite.
Market outlook of social business applications
Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. Technavio’s market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years.
Also, social media platforms generate enormous data regarding the consumer sentiments related to the market and their behavioural analysis. This huge data is known as big data, which on analysis, unfolds various trends and challenges of the market growth. Enterprises are increasingly investing in big data tools, and predictive tools to obtain such insights as this information helps CMOs to take informative decisions.
The market is also witnessing a huge demand for social media analytics tools that are used to gather insights from social marketing efforts and reach out to a larger customer base. Some of the popular social media open-source analytics tools are Google social analytics, SumAll, Facebook insights, and Twitter Analytics.
Global social business application market segmentation by category
- Enterprise collaboration and communication
- Marketing automation
- Digital asset management
- Social media marketing management
Digital asset management has become a significant part of social businesses, and this segment is growing at a promising rate. Digital asset management has threats as well as opportunities for the social businesses.
Deployment of digital asset management tools offer a repository of rich media content that can be used and reused. It offers its own stock photo collection, providing imagery for use in blog posts. Also, with the use of digital asset management tools, companies can track where content has been shared and where other data resides, such as metadata fields and features that allow companies to share content and track status on social media.
The leading vendors analyzed by this report
- Adobe
- Oracle
- Salesforce.com
- Hootsuite
Other prominent vendors of this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and Webtrends.
Key challenges faced by the leading vendors of this market
The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance.
Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs.
Key questions answered in the report
- What are the key factors driving the global social business applications market?
- What are the key market trends impacting the growth of the global social business applications market?
- What are the various opportunities and threats faced by the vendors in the global social business applications market
- Trending factors influencing the market shares for EMEA, APAC, and Americas?
- Key outcome of the five forces analysis on the global social business applications market?
- Growth forecast of the global social business applications market until 2019?
Technavio also offers customization on reports based on specific client requirement.

Related reports
- Data Loss Prevention Application Market in APAC 2016-2020
- Global RFID Market for Retail Applications 2015-2019
- Global Semiconductor Market for Industrial Application 2015-2019
- Content and Application Provider Market- Market Analysis 2015-2019
- Global Application Processor Market 2015-2019

Table Of Contents

Global Social Business Application Market 2015-2019
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by category
Market segmentation
Enterprise communication and collaboration market
Marketing automation market
Digital asset management market
Social media marketing management market
PART 07: Geographical segmentation
Geographical segmentation
PART 08: Market drivers
Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
Market trends
PART 13: Vendor landscape
Vendor analysis
Other prominent vendors
PART 14: Key vendor analysis
Adobe Systems
Hootsuite
Oracle
Salesforce.com
PART 15: Appendix
List of abbreviation
PART 16: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global social business application market 2014-2019 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global social business application market segmentation 2014
Exhibit 05: Enterprise communication and collaboration market 2014-2019 ($ billions)
Exhibit 06: Marketing automation market 2014-2019 ($ billions)
Exhibit 07: Digital asset management market 2014-2019 ($ billions)
Exhibit 08: Social media marketing management market ($ billions)
Exhibit 09: Geographical segmentation, 2014
Exhibit 10: Impact of drivers
Exhibit 11: Impact of drivers and challenges
Exhibit 12: Adobe Systems: Business segmentation 2014 by revenue
Exhibit 13: Adobe Systems: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 14: Adobe Systems: Geographical segmentation by revenue 2014
Exhibit 15: Hootsuite: Product segmentation
Exhibit 16: Oracle: Business segmentation by revenue 2014
Exhibit 17: Oracle: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 18: Oracle: Geographical segmentation by revenue 2014
Exhibit 19: Salesforce.com: Business segmentation by revenue 2015
Exhibit 20: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 21: Salesforce.com: Geographical segmentation by revenue 2015

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
IDC PlanScape: Cognitive/Artificial Intelligence in  Retail Marketing

IDC PlanScape: Cognitive/Artificial Intelligence in Retail Marketing

  • $ 4500
  • Industry report
  • September 2016
  • by IDC

This IDC study examines the application of cognitive software and artificial intelligence in marketing to improve top-line results, campaign performance, customer loyalty, omni-channel outcomes, knowledge ...

World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Global Marketing Automation Software Market - By Deployment Model, End User Industry, Vendors and Geography - Forecasts and Trends(2016-2021)

Global Marketing Automation Software Market - By Deployment Model, End User Industry, Vendors and Geography - Forecasts and Trends(2016-2021)

  • $ 4250
  • Industry report
  • September 2016
  • by Mordor Intelligence LLP

The Global Marketing Automation Software market is expected to grow at around 9% over the next five years. The increasing usage of SaaS by small and medium enterprises coupled with the developments in ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.