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TV Ad-spending Market in the US 2015-2019

  • November 2015
  • -
  • Infiniti Research Limited
  • -
  • 58 pages

About TV Ad Spending
TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.

Technavio's analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.


Covered in this Report
This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV.

Technavio's report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
- AT&T
- Berkshire Hathaway
- Comcast
- General Motor
- Procter & Gamble

Other Prominent Vendors
- Berkshire Hathaway
- Fiat
- Pfizer
- Toyota
- Verizon

Market Driver
- TV Advertisements with Digital Touch Points
- For a full, detailed list, view our report

Market Challenge
- High Cost of TV Advertising
- For a full, detailed list, view our report

Market Trend
- Data and Audience-driven TV Advertising
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

TV Ad-spending Market in the US 2015-2019
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Customer segments
Definitions
Base year
Vendor segmentation
Summation errors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by technology
US TV ad spending market by technology 2014-2019
US multichannel TV ad spending market
US free-to-air TV ad spending market
PART 07: Key leading countries
Top 10 countries by market share in terms of ad expenditure
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive scenario
Other prominent vendors
Leading agencies 2014
PART 14: Key vendor analysis
PandG
General Motors
ATandT
Comcast
L'Oreal
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio

List of Exhibits
Exhibit 01: US TV advertising segmentation
Exhibit 02: TV ad spending market in the US 2014-2019 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: US TV ad spending market by technology 2014 and 2019 ($ billions)
Exhibit 05: US multichannel TV ad spending market 2014-2019 ($ billions)
Exhibit 06: US free-to-air TV ad spending market 2014-2019 ($ billions)
Exhibit 07: Top 10 countries by market share in terms of ad expenditure
Exhibit 08: Impact of drivers
Exhibit 09: Impact of drivers and challenges
Exhibit 10: Business segmentation by revenue 2013
Exhibit 11: Business segmentation by revenue 2012 and 2013 ($ millions)
Exhibit 12: Geographical segmentation by revenue 2013
Exhibit 13: Business segmentation by revenue 2013
Exhibit 14: Business segmentation by revenue 2012 and 2013 ($ millions)
Exhibit 15: Geographical segmentation by revenue 2013
Exhibit 16: Business segmentation by revenue 2013
Exhibit 17: Business segmentation by revenue 2012 and 2013 ($ millions)
Exhibit 18: Business segmentation by revenue 2013
Exhibit 19: Business segmentation by revenue 2012 and 2013 ($ billions)
Exhibit 20: Business segmentation by revenue 2013
Exhibit 21: Business segmentation by revenue 2012 and 2013 ($ billions)
Exhibit 22: Geographical segmentation by revenue 2013

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