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Sleep Aids in Poland

  • September 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

In 2016, sleep aids registered healthy current value growth of 5% to reach sales of PLN126 million. This was a slightly stronger performance than the review period CAGR. Hectic, stressful and mentally exhausting lifestyles continued to take their toll on Polish consumers, causing stress and insomnia among a growing part of the population. In addition, modern working hours tend to be less defined, often even including sessions late at night. Consequently, consumers are more likely to have trouble...

Euromonitor International’s Sleep Aids in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sleep Aids in Poland
SLEEP AIDS IN POLAND
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sleep Aids: Value 2011-2016
Table 2 Sales of Sleep Aids: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 4 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 5 Forecast Sales of Sleep Aids: Value 2016-2021
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Aflofarm Farmacja Polska Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 1 Aflofarm Farmacja Polska Sp zoo: Key Facts
Competitive Positioning
Summary 2 Aflofarm Farmacja Polska Sp zoo: Competitive Position 2016
Executive Summary
Strong Growth Maintained in 2016
Heavy Advertising Fuels Sales of OTC and Other Healthcare Products
Multinational Players Face Strong Domestic Challengers
Non-pharmacy Distribution Channels Gain Share
Bright Outlook for Consumer Health Over the Forecast Period
Key Trends and Developments
Connected Electronic Devices Increasingly Influence Poles' Shopping Behaviour
the Active Elderly A Newly Emerging Consumer Group in Poland
Poles Seek Naturally-positioned OTC Products and Dietary Supplements
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Reimbursement
Advertising/promotion Regulatory Requirements
Packaging Regulatory Requirements and Labelling Regulatory Trends
Distribution Channels
Vitamins and Dietary Supplements Registration and Classification
Combination Products
Advertising
Packaging and Labelling Trends
Distribution Channels
Self-medication/self-care and Preventive Medicine
Switches
Summary 3 OTC: Switches 2015/2016
Definitions
Sources
Summary 4 Research Sources












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