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Sleep Aids in Turkey

  • September 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

According to trade sources, one out of every two adults in Turkey suffers from sleeping problems, with one out of five adults having anxiety problems in large cities. Turkish adults are increasingly demanding sleeping products due to the hectic pace of life in urban areas. In cases of mild insomnia and anxiety, consumers usually prefer herbal teas, such as hibiscus and chamomile, as well as herbal/traditional calming and sleeping products, such as those including valerian root and passiflora ext...

Euromonitor International’s Sleep Aids in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sleep Aids in Turkey
SLEEP AIDS IN TURKEY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sleep Aids: Value 2011-2016
Table 2 Sales of Sleep Aids: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 4 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 5 Forecast Sales of Sleep Aids: Value 2016-2021
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Solgar Vitamin Ve Saglik Ürünleri As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 1 Solgar Vitamin ve Saglik Urunleri AS: Key Facts
Competitive Positioning
Summary 2 Solgar Vitamin ve Saglik Urunleri AS: Competitive Position 2016
Executive Summary
Consumer Health Continues To Post Healthy Growth in 2016
Uncontrolled Sales of Rx Products Without Prescription Limiting OTC Growth
International Companies Remain Leading Players
Chemist/pharmacies Continue To Dominate Distribution
Consumer Health Expected To Register Growth Over Forecast Period
Key Trends and Developments
Lack of OTC Regulation Negatively Affects OTC Products Sales
Increasing Presence of OTC Products Within Pharmacies Stimulating Growth
Preventive and Natural Products Become More Important
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 3 Research Sources












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