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US Plumbing Fixture & Fitting Market

  • November 2015
  • -
  • Freedonia
  • -
  • 445 pages

Study coverage

This report presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by material, product, market and US region. The study also assesses market environment factors, analyzes industry structure, evaluates company market share and profiles 30 US industry players such as Moen (Fortune Brands), American Standard, Kohler and Masco.

US demand to rise 6.3% annually through 2019

US demand for plumbing fixtures and fittings is forecast to rise 6.3 percent per year to $12.3 billion in 2019, spurred by rebounding building construction expenditures. The residential market will see the most rapid advances, as strong growth in housing completions and design trends that call for homes with more and larger bathrooms and larger kitchens will boost demand for a broad range of plumbing products. In the nonresidential market, increasing construction of such buildings as hospitals, hotels, educational facilities, and offices will promote demand for fixtures and fittings, as these structures often have many bathrooms and extensive kitchen facilities.

Bathroom renovations, water use concerns to drive gains

Demand for plumbing fixtures and fittings will also be boosted by strong consumer interest in bathroom renovation projects. Homeowners looking to enhance convenience will install additional bathrooms, many of which will have senior-friendly products, such as walk-in bathtubs and showers with integrated seating, or such fixtures as touchless faucets and showerheads. Furthermore, owners and managers of such facilities as hotels, resorts, casinos, and other leisurerelated businesses will renovate bathrooms to accommodate older Americans.

In both the residential and nonresidential markets, concerns about reducing water consumption will spur home and business owners to replace older, less-efficient fixtures and fittings with newer models that use less water. The prolonged period of drought in California and a growing awareness of water scarcity issues in many parts of the US will spur ecologically minded consumers to replace such products as toilet closet bowls and flush tanks, urinals, showerheads, faucets, and other fittings with low-flow products. Not only do newer fixtures and fittings utilize less water, they can also lower utility bills.

Dominant plumbing fixtures segment to outpace fittings

Plumbing fixtures -- which accounted for the larger share of plumbing products demand in 2014 -- will see faster gains in demand going forward. In addition to the expected rebound in building construction activity, demand for plumbing fixtures will be supported by consumer interest in higher-value products. Such items as commercial-size kitchen sinks, whirlpool baths, and walk-in bathtubs can enhance convenience, while such fixtures as acrylic bathtubs and cast polymer lavatories and kitchen sinks can be installed to improve aesthetics, impressing visitors and guests and boosting property values.

Demand for plumbing fittings will be aided by gains in building construction activity, and by the efforts of consumers to replace older and less-efficient faucets and showerheads with newer models that use less water. These low-flow products can not only provide savings on water bills, but also offer such features as sensor-operated touchless controls that enhance convenience and improve hygiene, key considerations for owners and managers of hospitals, schools, and other buildings with heavy traffic flows. However, strong competition from inexpensive imports -- particularly from China and other nations with low labor costs -- will serve as a check on value demand advances.

Table Of Contents

US Plumbing Fixture and Fitting Market
INTRODUCTION xiii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Trends 5
Demographic Trends 10
Consumer Trends 14
Consumer Spending 15
Consumer Financing 17
Building Construction 20
Residential Buildings 23
Housing Completions 25
Housing Stock 30
Bathroom Trends 34
Improvements and Repairs 37
Nonresidential Buildings 38
New 39
Improvements and Repairs 41
Transportation Equipment 43
Plumbing Fixtures and Fittings Pricing Trends 46
Historical Market Overview 49
Technology Trends 53
Environmental and Regulatory Considerations 55
Plumbing Codes 55
Water Conservation Regulations and Standards 57
Toilet Fixtures 59
Shower Fittings 60
Lavatory Fittings 61
California Water Conservation Measures 62
Drinking Water Quality 63
III. OVERVIEW 64
General 64
Supply and Demand 65
Fixtures 68
Fittings 71
Foreign Trade 73
Imports 76
Exports 78
World Plumbing Fixtures and Fittings Market 80
IV. FIXTURES BY MATERIAL 82
General 82
Vitreous China 88
Product Characteristics 90
Suppliers 91
Plastics 92
Cast Polymers 98
Characteristics 102
Suppliers 104
Fiberglass 105
Acrylic 108
Other Plastics 111
Metal 113
Steel 118
Cast Iron 123
Other Metals 127
Other Materials 129
V. FIXTURES BY TYPE 134
General 134
Bathtub and Shower Fixtures 140
Bathtubs 144
Whirlpool Bathtubs 148
Shower Stalls and Receptors 151
Bathtub and Shower Surrounds 154
Sink Fixtures 155
Lavatories 159
Kitchen Sinks 163
Other Sinks 167
Toilet Fixtures 169
Water Closet Bowls 173
Flush Tanks 176
Urinals 179
Other Plumbing Fixtures 182
Hot Tubs and Spas 184
Drinking Fountains 186
Bottle Filling Stations 187
Bidets 188
All Other Plumbing Fixtures 189
Plumbing Fixtures Market Share 189
VI. FITTINGS 194
General 194
Lavatory Fittings 197
Two-Lever Controls 201
Single-Lever Controls 202
Other Lavatory Fittings 203
Bathtub and Shower Fittings 204
Antiscald Valves 207
Single-Lever Controls 208
Showerheads and Fittings 209
Bathtub and Shower Combinations 210
Personal Showers 211
Other Bathtub and Shower Fittings 212
Kitchen and Other Sink Fittings 212
Single-Lever Controls 216
Deck Faucets 217
Other Sink Fittings 219
Other Plumbing Fittings 219
Lawn and Hose Fittings 221
Flush Valves and Controls 222
Drains and Overflows 223
Sediment, Sill, and Other Faucets 223
P and S Traps 224
All Other Plumbing Fittings 224
Plumbing Fittings Market Share 226
(continued on next page) (continued on next page)
VII. MARKETS 230
General 230
Residential Buildings 235
Demand by Product 237
Demand by Application 240
New 240
Improvement and Repair 243
Demand by Housing Type 247
Single Family 248
Multifamily 252
Manufactured Housing 255
Nonresidential Buildings 257
Demand by Product 260
Demand by Application 262
New 263
Improvement and Repair 265
Demand by Building Type 269
Office and Commercial 269
Institutional 272
Industrial 274
Other 276
Other Markets 278
VIII. REGIONS 282
General 282
Regional Demographic and Economic Activity 283
Population Patterns 284
Economic Outlook 287
Construction Activity 289
Housing Trends 292
Regional Demand for Plumbing Products 296
Northeast 298
New England 300
Middle Atlantic 301
Midwest 302
East North Central 306
West North Central 307
South 308
South Atlantic 311
East South Central 313
West South Central 315
West 316
Mountain 319
Pacific 321
IX. INDUSTRY STRUCTURE 323
General 323
Industry Composition 324
Market Share 326
Product Development 331
Competitive Strategies 333
Marketing 335
Distribution 339
Mergers and Acquisitions 342
Cooperative Agreements 344
Company Profiles 346
Acorn Engineering, see Morris Group International
Alumax Bath Enclosures, see Orkla
American Standard Brands, see LIXIL Group
Aquatic US Holdings Corporation 347
Bradley Corporation 349
BrassCraft Manufacturing, see Masco
BrassTech, see Masco
Briggs Plumbing Products Incorporated 352
Cal Spas, see Lloyds Manufacturing Services
California Acrylic Industries, see Lloyds Manufacturing
Services
Chicago Faucet, see Geberit International
Chronomite, see Morris Group International
Danze, see Globe Union Industrial
Delta Faucet, see Masco
Duffin Manufacturing, see Geberit International
Elkay Manufacturing Company 355
Fluidmaster Incorporated 359
Fortune Brands Home and Security Incorporated 360
Franke Artemis Holding AG 365
Geberit International AG 368
Gerber Plumbing Fixtures, see Globe Union Industrial
Globe Union Industrial Corporation 371
GROHE Group sarl, see LIXIL Group
Halsey Taylor, see Elkay Manufacturing
Hansgrohe, see Masco
Jacuzzi Brands LLC 375
Kallista, see Kohler
Keltech, see Bradley
Kohler Company 380
KWC, see Franke Artemis Holding
LA Spas, see MAAX Spas Industries
LIXIL Group Corporation 387
Lloyds Manufacturing Services Incorporated 397
MAAX Bath Incorporated 401
MAAX Spas Industries Corporation 404
Mansfield Plumbing Products LLC 407
Masco Corporation 409
Mirolin Industries, see Masco
Moen, see Fortune Brands Home and Security
Morris Group International 416
Murdock Manufacturing, see Morris Group International
Neo-Metro, see Morris Group International
New Dimension One Spas, see Jacuzzi Brands
Oatey Company 421
Orkla ASA 423
Peerless Faucet, see Masco
Pfister Faucets, see Spectrum Brands Holdings
Revere Sink, see Elkay Manufacturing
Rexnord Corporation 425
Safety Tubs, see LIXIL Group
Sapa, see Orkla
Sloan Valve Company 427
Smith (Jay R.) Manufacturing, see Morris Group
International
Spectrum Brands Holdings Incorporated 430
Sterling Plumbing, see Kohler
Sundance Spas, see Jacuzzi Brands
Swan Corporation 433
Symmons Industries Incorporated 434
TandS Brass and Bronze Works Incorporated 436
ThermoSpas Hot Tub Products, see Jacuzzi Brands
TOTO Limited 438
Villeroy and Boch AG 442
Water Pik Incorporated 444
Watkins Manufacturing, see Masco
Whitehall Manufacturing, see Morris Group International
Zurn Industries, see Rexnord

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 10
2 Population and Households 14
3 Personal Consumption Expenditures 17
4 Consumer Financing Environment, 2004-2014 20
5 Building Construction Expenditures 22
6 Residential Building Construction Expenditures 25
7 New Housing Indicators 30
8 Housing Stock by Type 33
9 Residential Improvement and Repair Expenditures 38
10 Nonresidential Building Construction Expenditures 41
11 Nonresidential Building Improvement and Repair Expenditures 42
12 Transportation Equipment Shipments 45
13 Selected Plumbing Products Prices 49
14 Plumbing Products Market, 2004-2014 52
SECTION III -- OVERVIEW
1 Plumbing Products Supply and Demand 68
2 Plumbing Fixtures Supply and Demand 71
3 Plumbing Fittings Supply and Demand 73
4 Plumbing Products Foreign Trade 75
SECTION IV -- FIXTURES BY MATERIAL
1 Plumbing Fixtures Demand by Material 86
2 Vitreous China Plumbing Fixtures Demand by Product 90
3 Plastic Plumbing Fixtures Demand by Material and Product 98
4 Cast Polymer Plumbing Fixtures Demand 102
5 Fiberglass Plumbing Fixtures Demand 108
6 Acrylic Plumbing Fixtures Demand 111
7 Other Plastic Plumbing Fixtures Demand 113
8 Metal Plumbing Fixtures Demand by Material and Product 117
9 Steel Plumbing Fixtures Demand 123
10 Cast Iron Plumbing Fixtures Demand 127
11 Other Metals Plumbing Fixtures Demand 129
12 Other Materials Plumbing Fixtures Demand 133
SECTION V -- FIXTURES BY TYPE
1 Plumbing Fixtures Demand 138
2 Bathtub and Shower Fixtures Demand by Product 143
3 Bathtub Demand by Material 148
4 Whirlpool Bathtub Demand by Material 151
5 Shower Stall and Receptor Demand by Material 153
6 Bathtub and Shower Surround Demand by Product and Material 155
7 Sink Fixtures Demand by Product 158
8 Lavatory Demand by Material 162
9 Kitchen Sink Demand by Material 167
10 Other Sinks Demand by Material 169
11 Toilet Fixtures Demand by Product 172
12 Water Closet Bowl Demand by Material 176
13 Flush Tank Demand 179
14 Urinal Demand 182
15 Other Plumbing Fixtures Demand 184
SECTION VI -- FITTINGS
1 Plumbing Fittings Demand by Type 197
2 Lavatory Fittings Demand by Product 201
3 Bathtub and Shower Fittings Demand by Product 206
4 Kitchen and Other Sink Fittings Demand by Product 216
5 Other Plumbing Fittings Demand by Product 221
SECTION VII -- MARKETS
1 Plumbing Products Demand by Market 234
2 Residential Plumbing Products Demand
by Product and Application 237
3 New Residential Demand for Plumbing Products 243
4 Residential Improvement and Repair Demand
for Plumbing Products 247
5 Residential Demand for Plumbing Products
by Housing Type 248
6 Single-Family Housing Demand for Plumbing Products
by Product and Application 252
7 Multifamily Housing Demand for Plumbing Products
by Product and Application 255
8 Manufactured Housing Demand For Plumbing Products
by Product and Application 257
9 Nonresidential Building Demand For Plumbing Products
by Product and Application 260
10 New Nonresidential Building Construction
Demand for Plumbing Products 265
11 Nonresidential Building Improvement and Repair
Demand for Plumbing Products 268
12 Nonresidential Building Demand for Plumbing Products
by Building Type 269
13 Office and Commercial Plumbing Products Demand
by Product and Application 271
14 Institutional Plumbing Products Demand
by Product and Application 274
15 Industrial Plumbing Products Demand
by Product and Application 276
16 Other Nonresidential Building Construction Demand
for Plumbing Products by Product and Application 278
17 Other Markets Plumbing Products Demand
by Product and Market 281
SECTION VIII -- REGIONS
1 Population by Region 286
2 Gross Domestic Product by Region 289
3 Construction Expenditures by Region 292
4 Regional Housing Indicators 295
5 Plumbing Products Demand by Region 297
6 Northeast: Plumbing Products Demand by Subregion and Market 300
7 Midwest: Plumbing Products Demand by Subregion and Market 305
8 South: Plumbing Products Demand by Subregion and Market 311
9 West: Plumbing Products Demand by Subregion and Market 319
SECTION IX -- INDUSTRY STRUCTURE
1 Plumbing Products Sales by Company, 2014 325
2 Selected Acquisitions and Divestitures 343
3 Selected Cooperative Agreements 345

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2014 33
2 Number of Bathrooms in New Housing Units, 2004-2014 36
3 Plumbing Products Market Growth, 2004-2014 53
SECTION III -- OVERVIEW
1 Plumbing Products Imports by Product and Source, 2014 77
2 Plumbing Products Exports by Product and Destination, 2014 79
SECTION IV -- FIXTURES BY MATERIAL
1 Plumbing Fixtures Demand by Material, 2014 87
SECTION V -- FIXTURES BY TYPE
1 Plumbing Fixtures Demand, 2014 139
2 Bathtub and Shower Fixtures Demand by Type, 2014 144
3 Sink Fixtures Demand by Product, 2014 159
4 Toilet Fixtures Demand by Product, 2014 173
5 Plumbing Fixtures Market Share, 2014 190
SECTION VI -- FITTINGS
1 Plumbing Fittings Market Share 227
SECTION VII -- MARKETS
1 Plumbing Products Demand by Market, 2014 234
SECTION VIII -- REGIONS
1 Plumbing Products Demand by Region, 2014 297
SECTION IX -- INDUSTRY STRUCTURE
1 Plumbing Products Market Share, 2014 327

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