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The market size, in terms of value, of concrete admixtures is estimated to be about USD 11.68 billion in 2015 and is projected to reach USD 18.10 billion by 2020, at a CAGR of 9.15% between 2015 and 2020. The concrete admixtures market, along with its applications, witnessed high growth in the past few years and is likely to continue so in the coming years. The drivers identified for the concrete admixtures demand are growing infrastructure requirements in developing economies, improving economics of construction, and shifting preferences of population towards urbanization. It is also influenced by consumer awareness, need for durable and aesthetic civil structure, and other benefits achieved in making concrete structures more economical for contractors and other stakeholders.

The impact of high demand in developed countries is gradually expected to decline from high to low in next five years due to the completion of various infrastructure projects. The impact of improving quality and economics of construction is expected to remain moderate due to increasing consumer awareness about benefits of admixtures. The impact of growing urbanization trend is expected to be low-to- medium, due to anticipated saturation in the residential housing sector.

The Asia-Pacific and the Middle East & African regions are expected to grow at promising rates in the next five years in concrete admixtures market. The growing population trend in Asia-Pacific region and the need for improved infrastructure is anticipated to increase the global demand for concrete admixtures.

Steady population growth and the need for improved infrastructure is the main driver of increased demand for concrete admixtures in the developing countries such as China, India, Korea, Vietnam, and Indonesia.

End-use markets with the best growth prospects
Infrastructure applications are estimated to have the best growth prospects for concrete admixtures market between 2015 and 2020.

FIGURE 1 BREAKDOWN OF PRIMARY INTERVIEWS

*Others include sales, marketing, and product managers.
The tiers of the companies are defined on the basis of their total revenue, as of 2014: Tier 1 = >USD 7 billion, Tier 2 = USD 500 million to USD 7 billion, and Tier 3 =
Target new opportunities with high potential
- Indonesia, Thailand, Brazil, and Srilanka are emerging as big construction market
- Air-entraining Agents and waterproofings admixtures are growing at higher rates

Companies profiled in the report
- The Dow Chemical Company
- RPM International
- W.R. Grace Company
- Sika A.G.
- Mapei S.p.A
- BASF SE
- Fosroc International
- Chryso SAS
- Pidilite Industries
- Cico Technologies

Reasons to buy the report
- A comprehensive coverage and analysis of the concrete admixtures market in North America, Europe, Asia-Pacific, South America, and Middle East & Africa
- Competitive landscape of the major players and their developments in the concrete admixtures market
- Identify opportunities with high-potential for concrete admixtures
- Identify and target high-growth application segments

Table Of Contents

Concrete Admixtures Market by Type, and by Application - Global Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 MARKETS SCOPE 15
1.3.1 REGIONAL SCOPE 15
1.3.2 MARKETS COVERED 15
1.3.3 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.2 SECONDARY DATA 18
2.2.1 KEY DATA FROM SECONDARY SOURCES 18
2.3 PRIMARY DATA 19
2.3.1 KEY DATA FROM PRIMARY SOURCES 19
2.3.2 KEY INDUSTRY INSIGHTS 20
2.3.3 BREAKDOWN OF PRIMARY INTERVIEWS 20
2.4 MARKET SIZE ESTIMATION 21
2.4.1 BOTTOM-UP APPROACH 21
2.4.2 TOP-DOWN APPROACH 22
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.6 RESEARCH ASSUMPTIONS 24
2.6.1 ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE OPPORTUNITIES IN THE CONCRETE ADMIXTURES MARKET 28
4.2 CONCRETE ADMIXTURES MARKET: DEVELOPED VS. DEVELOPING NATIONS 30
4.3 CONCRETE ADMIXTURES: LIFECYCLE ANALYSIS, BY REGION 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.1.1 MARKET SEGMENTATION 33
5.1.2 CONCRETE ADMIXTURES MARKET, BY TYPE 33
5.1.3 CONCRETE ADMIXTURES MARKET, BY APPLICATION 33
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 High demand in developing countries 35
5.2.1.2 Improving quality and cost of construction 35
5.2.1.3 Growing urbanization trend 36
5.2.2 RESTRAINTS 37
5.2.2.1 Established infrastructure in developed countries 37
5.2.2.2 Unstable cost of raw materials and energy 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Utilization of ready-mix concrete in developing countries 37
5.2.4 CHALLENGES 38
5.2.4.1 Unstable economic cycles 38
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE-CHAIN ANALYSIS 39
6.3 PORTER'S FIVE FORCES ANALYSIS 40
6.3.1 THREAT 0F NEW ENTRANTS 41
6.3.2 THREAT OF SUBSTITUTES 41
6.3.3 BARGAINING POWER OF BUYERS 41
6.3.4 BARGAINING POWER OF SUPPLIERS 42
6.3.5 DEGREE OF COMPETITION 42
7 GLOBAL CONCRETE ADMIXTURES MARKET, BY PRODUCT TYPE 43
7.1 INTRODUCTION 44
7.2 MINERAL ADMIXTURE 45
7.2.1 FLY ASH 45
7.2.2 GRANULATED BLAST FURNACE SLAG 46
7.2.3 SILICA FUME 46
7.2.4 RICE HUSK ASH 46
7.3 CHEMICAL ADMIXTURE 47
7.3.1 SUPERPLASTICIZERS 49
7.3.2 NORMAL PLASTICIZERS 50
7.3.3 ACCELERATING AGENTS 51
7.3.4 RETARDING AGENTS 52
7.3.5 AIR-ENTRAINING AGENTS 53
7.3.6 WATERPROOFING ADMIXTURES 54
7.3.7 OTHERS CONCRETE ADMIXTURES 55
8 CONCRETE ADMIXTURES MARKET, BY APPLICATION 57
8.1 INTRODUCTION 58
8.2 RESIDENTIAL 59
8.3 INFRASTRUCTURE 61
8.4 NON-RESIDENTIAL 62
9 CONCRETE ADMIXTURES MARKET, BY REGION 64
9.1 INTRODUCTION 65
9.2 ASIA-PACIFIC 66
9.2.1 CHINA 69
9.2.2 INDIA 70
9.2.3 JAPAN 72
9.2.4 SOUTH KOREA 73
9.3 THE MIDDLE EAST and AFRICA 74
9.3.1 EGYPT 75
9.3.2 IRAN 76
9.3.3 SAUDI ARABIA 77
9.3.4 UAE 78
9.4 EUROPE 80
9.4.1 TURKEY 81
9.4.2 ITALY 83
9.4.3 POLAND 84
9.4.4 SPAIN 85
9.4.5 GERMANY 86
9.4.6 FRANCE 88
9.5 NORTH AMERICA 89
9.5.1 U.S. 91
9.5.2 MEXICO 93
9.5.3 CANADA 94
9.6 SOUTH AMERICA 95
9.6.1 ARGENTINA 96
9.6.2 BRAZIL 97
9.6.3 COLOMBIA 98
10 COMPETITIVE LANDSCAPE 100
10.1 INTRODUCTION 100
10.2 MAXIMUM DEVELOPMENTS BETWEEN 2012 AND 2015 101
10.3 GROWTH STRATEGIES IN THE CONCRETE ADMIXTURES MARKET 102
10.4 SIKA A.G. AND PIDILITE INDUSTRIES: MOST ACTIVE PARTICIPANTS 103
10.5 COMPETITIVE SITUATION AND TRENDS 104
10.5.1 NEW PRODUCT DEVELOPMENTS AND LAUNCHES 104
10.5.2 PARTNERSHIPS, AGREEMENTS and COLLABORATIONS 104
10.5.3 EXPANSIONS 105
10.5.4 MERGERS and ACQUISITIONS 105
11 COMPANY PROFILES 106

11.1 THE DOW CHEMICAL COMPANY 107
11.2 BASF SE 110
11.3 SIKA AG 114
11.4 W.R. GRACE and CO. 117
11.5 RPM INTERNATIONAL INC. 121
11.6 CHRYSO S.A.S. 124
11.7 MAPEI S.P.A 126
11.8 PIDILITE INDUSTRIES 129
11.9 FOSROC INTERNATIONAL LTD 131
11.10 CICO TECHNOLOGIES LTD. 133
*Details might not be captured in case of unlisted companies
12 APPENDIX 135
12.1 INDUSTRY INSIGHTS 135
12.2 DEVELOPMENTS 136
12.3 DISCUSSION GUIDE 137
12.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 140
12.5 AVAILABLE CUSTOMIZATIONS 141
12.6 RELATED REPORTS 142


LIST OF TABLES

TABLE 1 ASIA-PACIFIC ACCOUNTED FOR A MAJOR SHARE IN THE CONCRETE ADMIXTURES MARKET IN 2014 26
TABLE 2 QUALITY OF OVERALL INFRASTRUCTURE, BY COUNTRY 36
TABLE 3 CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 48
TABLE 4 CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 49
TABLE 5 SUPERPLASTICIZERS MARKET SIZE, BY REGION, 2013-2020 49
TABLE 6 SUPERPLASTICIZERS MARKET SIZE, BY REGION, 2013-2020 50
TABLE 7 NORMAL PLASTICIZERS MARKET SIZE, BY REGION, 2013-2020 50
TABLE 8 NORMAL PLASTICIZERS MARKET SIZE, BY REGION 2013-2020 51
TABLE 9 ACCELERATING AGENTS MARKET SIZE, BY REGION, 2013-2020 51
TABLE 10 ACCELERATING AGENTS MARKET SIZE, BY REGION, 2013-2020 52
TABLE 11 RETARDING AGENTS MARKET SIZE, BY REGION 2013-2020 52
TABLE 12 RETARDING AGENTS MARKET SIZE, BY REGION 2013-2020 53
TABLE 13 AIR-ENTRAINING AGENTS MARKET SIZE, BY REGION 2013-2020 53
TABLE 14 AIR-ENTRAINING AGENTS MARKET SIZE, BY REGION 2013-2020 54
TABLE 15 WATERPROOFING ADMIXTURES MARKET SIZE, BY REGION, 2013-2020 54
TABLE 16 WATERPROOFING ADMIXTURES MARKET SIZE, BY REGION
2013-2020 55
TABLE 17 OTHERS CONCRETE ADMIXTURES MARKET SIZE, BY REGION
2013-2020 55
TABLE 18 OTHERS CONCRETE ADMIXTURES MARKET SIZE, BY REGION
2013-2020 56
TABLE 19 CONCRETE ADMIXTURES MARKET SIZE, BY APPLICATION, 2013-2020 58
TABLE 20 CONCRETE ADMIXTURES MARKET SIZE, BY APPLICATION,
2013-2020 59
TABLE 21 CONCRETE ADMIXTURES MARKET SIZE IN RESIDENTIAL, BY REGION,
2013-2020 59
TABLE 22 CONCRETE ADMIXTURES MARKET SIZE IN RESIDENTIAL, BY REGION,
2013-2020 60
TABLE 23 CONCRETE ADMIXTURES MARKET SIZE IN INFRASTRUCTURE, BY REGION,
2013-2020 61
TABLE 24 CONCRETE ADMIXTURES MARKET SIZE IN INFRASTRUCTURE, BY REGION,
2013-2020 61
TABLE 25 CONCRETE ADMIXTURES MARKET SIZE IN NON-RESIDENTIAL, BY REGION,
2013-2020 62
TABLE 26 CONCRETE ADMIXTURES MARKET SIZE IN NON-RESIDENTIAL, BY REGION,
2013-2020 62
TABLE 27 CONCRETE ADMIXTURES MARKET SIZE, BY REGION, 2013-2020 66
TABLE 28 CONCRETE ADMIXTURES MARKET SIZE, BY REGION, 2013-2020 66
TABLE 29 ASIA-PACIFIC: CONCRETE ADMIXTURES MARKET SIZE, BY COUNTRY,
2013-2020 68
TABLE 30 ASIA-PACIFIC: CONCRETE ADMIXTURES MARKET SIZE, BY COUNTRY,
2013-2020 68
TABLE 31 CHINA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 69
TABLE 32 CHINA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 69
TABLE 33 INDIA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 71
TABLE 34 INDIA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 71
TABLE 35 JAPAN: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 72
TABLE 36 JAPAN: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 72
TABLE 37 SOUTH KOREA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 73
TABLE 38 SOUTH KOREA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 73
TABLE 39 THE MIDDLE EAST and AFRICA: CONCRETE ADMIXTURES MARKET SIZE,
BY COUNTRY, 2013-2020 74
TABLE 40 THE MIDDLE EAST and AFRICA: CONCRETE ADMIXTURES MARKET SIZE,
BY COUNTRY, 2013-2020 74
TABLE 41 EGYPT: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 75
TABLE 42 EGYPT: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 75
TABLE 43 IRAN: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 76
TABLE 44 IRAN: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 77
TABLE 45 SAUDI ARABIA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 77
TABLE 46 SAUDI ARABIA: CONCRETE ADMIXTURES MARKET, BY TYPE,
2013-2020 78
TABLE 47 UAE: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 79
TABLE 48 UAE: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 79
TABLE 49 EUROPE: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 81
TABLE 50 EUROPE: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 81
TABLE 51 TURKEY: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 82
TABLE 52 TURKEY: CONCRETE ADMIXTURES MARKET SIZE, BY APPLICATION,
2013-2020 82
TABLE 53 ITALY: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 83
TABLE 54 ITALY: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 83
TABLE 55 POLAND: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 84
TABLE 56 POLAND: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 84
TABLE 57 SPAIN: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 85
TABLE 58 SPAIN: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 85
TABLE 59 GERMANY: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 86
TABLE 60 GERMANY: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 87
TABLE 61 FRANCE: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 88
TABLE 62 FRANCE: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 88
TABLE 63 NORTH AMERICA: CONCRETE ADMIXTURES MARKET SIZE, BY COUNTRY,
2013-2020 91
TABLE 64 NORTH AMERICA: CONCRETE ADMIXTURES MARKET SIZE, BY COUNTRY,
2013-2020 91
TABLE 65 U.S.: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 92
TABLE 66 U.S.: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 92
TABLE 67 MEXICO: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 93
TABLE 68 MEXICO: CONCRETE ADMIXTURE MARKET SIZE, BY TYPE,
2013-2020 93
TABLE 69 CANADA: CONCRETE ADMIXTURE MARKET SIZE, BY TYPE, 2013-2020 94
TABLE 70 CANADA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 94
TABLE 71 SOUTH AMERICA: CONCRETE ADMIXTURES MARKET SIZE, BY COUNTRY,
2013-2020 95
TABLE 72 SOUTH AMERICA: CONCRETE ADMIXTURES MARKET SIZE, BY COUNTRY,
2013-2020 95
TABLE 73 ARGENTINA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 96
TABLE 74 ARGENTINA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 96
TABLE 75 BRAZIL: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE, 2013-2020 97
TABLE 76 BRAZIL: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 97
TABLE 77 COLOMBIA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 98
TABLE 78 COLOMBIA: CONCRETE ADMIXTURES MARKET SIZE, BY TYPE,
2013-2020 99
TABLE 79 NEW PRODUCT DEVELOPMENTS and LAUNCHES, 2012-2015 104
TABLE 80 AGREEMENTS and COLLABORATIONS, 2012-2015 104
TABLE 81 EXPANSIONS, 2012-2015 105
TABLE 82 MERGERS and ACQUISITIONS 105


LIST OF FIGURES


FIGURE 1 CONCRETE ADMIXTURES: MARKET SEGMENTATION 15
FIGURE 2 CONCRETE ADMIXTURES: RESEARCH DESIGN 17
FIGURE 3 BOTTOM-UP APPROACH 21
FIGURE 4 TOP-DOWN APPROACH 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 24
FIGURE 7 NORMAL PLASTICIZERS IS THE LARGEST MARKET IN 2015 26
FIGURE 8 ASIA-PACIFIC ACCOUNTS FOR HIGHEST MARKET SHARE IN 2014 27
FIGURE 9 CONCRETE ADMIXTURES MARKET TO RECORD ROBUST GROWTH BETWEEN
2015 AND 2020 28
FIGURE 10 INFRASTRUCTURE APPLICATION TO GROW AT HIGHEST RATE BETWEEN
2015 AND 2020 29
FIGURE 11 CHINA ACCOUNTS FOR THE MAJORITY SHARE IN THE ASIA-PACIFIC MARKET 29
FIGURE 12 ASIA-PACIFIC TO GROW AT HIGHEST RATE IN THE CONCRETE ADMIXTURES MARKET BETWEEN 2015 AND 2020 30
FIGURE 13 DEVELOPING MARKETS TO GROW FASTER THAN THE DEVELOPED ONES 30
FIGURE 14 CONCRETE ADMIXTURES PROJECTED TO WITNESS EXPONENTIAL GROWTH BETWEEN 2015 AND 2020 IN THE ASIA-PACIFIC MARKET 31
FIGURE 15 CONCRETE ADMIXTURES: MARKET SEGMENTATION 33
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES FOR CONCRETE ADMIXTURE MARKET 34
FIGURE 17 OVERVIEW OF THE CONCRETE ADMIXTURES VALUE CHAIN 39
FIGURE 18 PORTER'S FIVE FORCES ANALYSIS OF THE CONCRETE ADMIXTURES MARKET 40
FIGURE 19 TYPES OF CONCRETE ADMIXTURES 45
FIGURE 20 CHEMICAL COMPOSITION OF ADMIXTURES, BY TYPE 47
FIGURE 21 AIR ENTRAINING AGENTS AND NORMAL PLASTICIZER TO BE THE FASTEST GROWING APPLICATION BETWEEN 2015 AND 2020 48
FIGURE 22 INFRASTRUCTURE GROWTH TO BE THE HIGHEST IN THE CONCRETE ADMIXTURES MARKET, DURING 2015 AND 2020 58
FIGURE 23 REGIONAL SNAPSHOT: FASTEST-GROWING MARKETS ARE EMERGING AS NEW HOT SPOTS 65
FIGURE 24 CHINA AND INDIA ARE THE MAJOR MARKETS FOR CONCRETE ADMIXTURES
IN ASIA PACIFIC 67
FIGURE 25 SPAIN AND GERMANY ARE THE KEY MARKETS FOR THE TOP THREE TYPES OF CONCRETE ADMIXTURES IN EUROPE 80
FIGURE 26 U.S. WAS THE MAJOR MARKET FOR THE TOP THREE TYPES OF CONCRETE ADMIXTURE IN NORTH AMERICA 90
FIGURE 27 COMPANIES ADOPTED EXPANSIONS AND NEW PRODUCT LAUNCHES AS THEIR KEY GROWTH STRATEGIES 100
FIGURE 28 CONCRETE ADMIXTURES MARKET WITNESSED MAXIMUM
DEVELOPMENTS IN 2014 101
FIGURE 29 SIKA A.G. AND PIDILITE INDUSTRIES TO LEAD THE MARKET IN TERMS OF DEVELOPMENT ACTIVITIES BETWEEN 2012 AND 2015 103
FIGURE 30 REGIONAL REVENUE MIX OF TOP 5 MARKET PLAYERS 106
FIGURE 31 THE DOW CHEMICAL COMPANY: COMPANY SNAPSHOT 107
FIGURE 32 THE DOW CHEMICAL COMPANY: SWOT ANALYSIS 109
FIGURE 33 BASF SE: COMPANY SNAPSHOT 110
FIGURE 34 BASF SE: SWOT ANALYSIS 112
FIGURE 35 SIKA AG: COMPANY SNAPSHOT 114
FIGURE 36 SIKA AG: SWOT ANALYSIS 116
FIGURE 37 W.R. GRACE and CO.: COMPANY SNAPSHOT 117
FIGURE 38 W.R. GRACE and CO.: SWOT ANALYSIS 120
FIGURE 39 W.R. GRACE and CO.: SWOT ANALYSIS 123
FIGURE 40 PIDILITE INDUSTRIES: COMPANY SNAPSHOT 129
FIGURE 41 FOSROC INTERNATIONAL LTD.: COMPANY SNAPSHOT 131

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