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U.S. Value-Added Water through 2020

  • October 2016
  • -
  • Beverage Marketing
  • -
  • 156 pages

This report by Beverage Marketing Corp. READY TO GO.

This U.S. value-added water industry research report from Beverage Marketing Corporation assesses the current state of the market. It provides an overview of the sub-segments including regular and low-calorie enhanced waters, flavored water, alkaline water and essence water. Principal competitors are identified along with small, growing companies and their brands. It includes analysis of leading brands' advertising expenditures, market drivers that will propel growth and five year market projections.

The answers you need:
The Value-Added Water report provides in-depth data and market analysis, shedding light on various aspects of the market through BMC's reliable data and discussions of what the numbers really mean.

Questions answered in this market report include:
- What are the leading brands, and how did they perform in 2015?
- What product types comprise the category? What percentage of market share does each sub-segment hold?
- What trends and developments drive the U.S. market for vitamin enhanced and other value added waters?
- How big is the U.S. value-added bottled water market, as measured in wholesale dollars and gallons?
- What is the likely market size for flavored, enhanced, alkaline and other value-added waters over the next five years?

This report features:
The report assesses the historical and current state of the market and provides a look forward at category expectations through 2020. Category performance is analyzed through discussion of trends as well as a look at volume, retail dollar, wholesale dollar and per capita consumption figures. The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth.

This comprehensive industry report includes analysis of distribution channels, packaging, advertising expenditures and demographics – as well as category projections. Through in-depth analysis backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this market research get a thorough understanding of all facets of the market including:
- An overview and current statistics of the overall bottled water, as well as value-added water markets.
- A drill-down into the various sub-segments of the market, with statistical data on volume, per capita consumption, retail dollars and wholesale dollars by sub-segment for regular enhanced water, low-calorie enhanced water, flavored water, alkaline water and essence water.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Coca-Cola Company, PepsiCo, Sunny Delight Beverages Company, Nestlé Waters North America (NWNA), Aquahydrate, Herbal Water Inc., Hint Inc., Bai Brands, Karma Culture, Essentia Water, Avitae USA and Core Nutrition.
- Data detailing volume of value-added sub-segments by distribution channels.
- An analysis of volume by container type, including plastic and pouches, also broken down by value-added sub-segments.
- Advertising expenditures of the leading brands and a look at category spending by 18 media types (including Internet).
- Consumer demographic profiles comparing consumers of key segments.
- Five-year projections for the market and its sub-segments through 2020.

Table Of Contents

U.S. Value-Added Water through 2020
1. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market

Exhibits
U.S. Bottled Water Market Gallonage by Segment 2010 - 2020
U.S. Bottled Water Market Share of Gallonage by Segment 2010 - 2020
U.S. Bottled Water Market Change in Gallonage by Segment 2011 - 2020
2. THE VALUE-ADDED WATER MARKET
The Value-Added Water Market Segments
- Overview
- Enhanced Water
- Flavored Water
- Alkaline Water
- Essence Water
- Structured Water

Exhibits
Value-Added Water Market Dollars, Volume and Price Per Gallon 2001 - 2020
Value-Added Water Market Per Capita Consumption 2001 - 2020
Value-Added Water Market Retail Dollars and Growth 2005 - 2020
U.S. Q1 2016 Estimated Volume, Share and Growth Value-Added Water by Segment
U.S. Q2 2016 Estimated Volume, Share and Growth Value-Added Water by Segment
U.S. 1H 2016 Estimated Volume, Share and Growth Value-Added Water by Segment
Value-Added Water Market Volume by Category 2010 - 2020
Value-Added Water Market Share of Volume by Category 2010 - 2020
Value-Added Water Market Change in Volume by Category 2011 - 2020
Enhanced Water Market Dollars, Volume and Price Per Gallon 2001 - 2020
Flavored Water Market Dollars, Volume and Price Per Gallon 2001 - 2020
Essence Water Market Dollars, Volume and Price Per Gallon 2006 - 2020
3. VALUE-ADDED WATER DISTRIBUTION CHANNELS
Value-Added Water Distribution Channels
- Overview
- Enhanced Water
- Flavored Water
- Essence Water

Exhibits
Value-Added Water Market Volume by Distribution Channel 2010 - 2020
Value-Added Water Market Share of Volume by Distribution Channel 2010 - 2020
Value-Added Water Market Change in Volume by Distribution Channel 2011 - 2020
Enhanced Water Market Volume by Distribution Channel 2010 - 2020
Enhanced Water Market Share of Volume by Distribution Channel 2010 - 2020
Enhanced Water Market Change in Volume by Distribution Channel 2011 - 2020
Flavored Water Market Volume by Distribution Channel 2010 - 2020
Flavored Water Market Share of Volume by Distribution Channel 2010 - 2020
Flavored Water Market Change in Volume by Distribution Channel 2011 - 2020
Essence Water Market Volume by Distribution Channel 2010 - 2020
Essence Water Market Share of Volume by Distribution Channel 2010 - 2020
Essence Water Market Change in Volume by Distribution Channel 2011 - 2020
4. VALUE-ADDED WATER PACKAGING
Packaging Types

Exhibits
Value-Added Water Market Volume by Container Material 2010 - 2020
Value-Added Water Market Share by Container Material 2010 - 2020
Value-Added Water Market Change by Container Material 2011 - 2020
5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS
Leading Value-Added Water Brands
- Enhanced Water
- Flavored Water
- Alkaline Water
- Coca-Cola Company
- Glaceau
PepsiCo
- Propel
- SoBe Lifewater
- Aquafina FlavorSplash
- Ocean Spray PACt
Sunny Delight Beverages Company
- Fruit2O
Nestle Waters North America
- Nestle Pure Life
Herbal Water Inc.
- Ayala's Herbal Water
Aquahydrate
- Aquahydrate
Hint, Inc.
- Hint Water
Bai Brands
- Bai
Karma Culture LLC
- Karma Wellness Water
Essentia Water LLC
- Essentia
Avitae USA
- Avitae
Core Nutrition
- Core Water
Other Value-Added Water Brands

Exhibits
Enhanced Water Market Estimated Wholesale Dollars by Brand 2010 - 2015
Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2010 - 2015
Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2011 - 2015
Enhanced Water Market Estimated Volume by Brand 2010 - 2015
Enhanced Water Market Share of Estimated Volume by Brand 2010 - 2015
Enhanced Water Market Change in Estimated Volume by Brand 2011 - 2015
Flavored Water Market Estimated Wholesale Dollars by Brand 2010 - 2015
Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2010 - 2015
Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2011 - 2015
Flavored Water Market Estimated Volume by Brand 2010 - 2015
Flavored Water Market Share of Estimated Volume by Brand 2010 - 2015
Flavored Water Market Change in Estimated Volume by Brand 2011 - 2015
Alkaline Water Market Estimated Volume by Brand 2014 - 2016
Alkaline Water Market Share of Estimated Volume by Brand 2014 - 2016
Alkaline Water Market Change in Estimated Volume by Brand 2015 - 2016
Alkaline Water Market Estimated Wholesale Dollars by Brand 2014 - 2016
Alkaline Water Market Share of Estimated Wholesale Dollars by Brand 2014 - 2016
Alkaline Water Market Change in Estimated Wholesale Dollars by Brand 2015 - 2016
6. VALUE-ADDED WATER ADVERTISING EXPENDITURES
Value-Added Water Advertising Expenditures
- Expenditures by Brand
- Expenditures by Media

Exhibits
Leading Value-Added Water Brands Advertising Expenditures 2010 - 2015
Leading Value-Added Water Brands Share of Advertising Expenditures 2010 - 2015
Leading Value-Added Water Brands Change in Advertising Expenditures 2011 - 2015
Estimated Advertising Expenditures for Value-Added Water Brands by Media 2010 - 2015
Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2010 - 2015
Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2011 - 2015
7. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER
The Value-Added Water Consumer
- Enhanced Water
- Flavored Water
- Comparative Demographics of Enhanced Water Brands

Exhibits
Demographics of the Enhanced Water Consumer 2015
Demographics of the Flavored Water Consumer 2015
Demographics of the Glaceau Vitaminwater Consumer 2015
Demographics of the Glaceau Smartwater Consumer 2015

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