1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Hong Kong: Operators Work to Promote 4G Migration and Compete on Customer Experience

  • November 2015
  • 31 pages
  • GlobalData
Report ID: 3438134

Summary

Table of Contents

Search Inside

Summary
In 2015, Hong Kong will be the one of the most sophisticated telecom services market in the Asia-Pacific region, with estimated revenue of US$6.4bn or 2.1% of GDP. Mobile data services will be the most important growth driver, generating $155m more revenue in 2015 than in 2014, owing to focus on bundled services offerings, diversified handset models and low 4G data tariffs. Pyramid Research expects to see overall service revenue grow at a CAGR of 1.4% from 2015 to 2020. The fixed/mobile revenue split will be inclined toward mobile, as mobile service revenue will be driven primarily by improvement in device subsidies, value-added services and overall customer experience.

Key Findings
- With estimated revenue of $6.4bn, the telecom services market in Hong Kong is one of the most sophisticated telecom markets in the world in 2015 but with only mild growth prospects compared with the rest of the APAC region.

- Pyramid Research expects total telecom revenue in Hong Kong to grow at a CAGR of 1.4% over the next five years to reach $6.8bn in 2020, driven by operators' investment in improving network speed and capacity.

- Data will emerge as the largest contributor toward overall telecom service revenue over the forecast, with its share growing from 46.3% to 54.6% of overall telecom service revenue by 2020. Mobile data will have a major share of 76.3% in data revenue, owing to aggressive 4G expansions, reduction in data tariffs and increased smartphone proliferation.

Synopsis
“Hong Kong: Operators Work to Promote 4G Migration and Compete on Customer Experience” report provides an executive-level overview of the telecommunications market in Hong Kong today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into Hong Kong's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

- Regional context: telecom market size and trends in Hong Kong compared with other countries in the region.

- Economic, demographic and political context in Hong Kong.

- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data.

- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2013 to 2020.

- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

- An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services; a quantitative analysis of service adoption trends by network technology and by operator, as well as average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Hong Kong's telecommunications markets.

Reasons To Buy
- Gain in-depth analysis of current strategies and future trends of Hong Kong's telecommunications market, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

- Understand the factors behind ongoing and upcoming trends in Hong Kong's mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer's demand.

- Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the Hong Kong telecom market.

- Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

- Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Hong Kong.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Consumer smartphone analytics 2016: applications and services

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"Operators should design mobile plans that encourage user engagement and data generation." A deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software ...

The Connected Consumer Survey 2016: mobile churn and customer satisfaction in emerging Asia–Pacific

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"High levels of competition in emerging Asia–Pacific seem to have become normalised, and customers simply expect their next plan to offer better value." This report focuses on aspects of Analysys Mason's ...

Connected Consumer Survey 2016: mobile churn and customer satisfaction in developed Asia–Pacific

  • $ 4999
  • Industry report
  • June 2017
  • by Analysys Mason

"High levels of competition in emerging Asia–Pacific seem to have become normalised, and customers simply expect their next plan to offer better value." This report focuses on aspects of Analysys Mason's ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.