Table of Contents
The market saw growth in 2014, and further growth was hindered by national currency devaluation. Only the mainstream price segment declined as a result of a poor performance from Efes Beverage Group. The market remains a duopoly however, and Carlsberg showed volume and market share development.
- Beer market was aided by hot summer weather and expansion of the middle class
- Brand image plays a vital role as consumers choose European brands
- Carlsberg experienced profound growth
Canadean's Kazakhstan Beer Market Insights 2015 Report provides a complete overview of the Kazakhstan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
- Value by distribution channel 2010-2014, with 2015 forecasts
- 2013-2015 selected on- / off-premise retail prices
- Details of key beer new product launches in 2014 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Kazakhstan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Kazakhstan beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Kazakhstan beer market
- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Get Industry Insights. Simply.
Talk to Veronica
+1 718 514 2762
This report by Beverage Marketing Corp. READY TO GO. This global beer industry research report from Beverage Marketing Corporation charts the latest developments, with data on volume by country, continent, ...
The global craft beer market is expected to reach USD 502.9 billion by 2025, according to a new report by Grand View Research, Inc. The market is expected to witness substantial growth over the forecast ...
This report provides insight into the current market scenario, structure and practices. In depth market scenario includes: - Current market size estimate - Revenues by players - Top 5 Companies - Market ...