1. Market Research
  2. > Food Market Trends

Success: Lunchables Uploaded; Sizing up to teens% snacking needs

  • November 2015
  • 18 pages
  • GlobalData
Report ID: 3438141

Summary

Search Inside

Summary
Consumer lifecycle (related to appeal to limited demographics) is a factor with critical significance for the ability to retain consumers and sustain sales in categories across FMCG. This is particularly the case in meal kits or snacking options targeted at kids, where product relevance and appeal diminish into the teenage years. Therefore, growth opportunities can be cultivated with the correct implementation of "aging up" strategies to appeal to older demographics and their specific needs.

Key Findings
- Lunchables Uploaded highlights that opportunities can stem from aging up (or down) established products if the content and messaging are matched to the needs of different age groups. Products such as meal kits, beverages, personal care items, and packaging all have potential for tailoring appeal to age groups that fall outside the original target.

- Although the "Uploaded" tag could be described as a cliché in terms of trying to build teen appeal, the overall strategy clearly resonated with the intended audience. Uploaded also successfully conveyed secondary meanings in the form of the upsizing ("loading up") of the product and aging it up from kids to teens.

- The health trend has become the lynchpin of modern consumer market development in many areas. However, it is wise to remember that it is not a universal consideration. In the Lunchables Uploaded example, the criticism the brand receives on health grounds is washing over it because it is less relevant to target consumers and consumption occasions.

Synopsis
- Success: Lunchables Uploaded is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of Oscar Mayer's teen-focused meal kits.

- It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy
- Use Canadean's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Sauce and Condiment Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 23129
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Sauce and Condiment Markets in the World to 2021 offers the most up-to-date market data on the actual market situation, and future outlook for sauces and condiments in the world. ...

Cereal Flour Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 23129
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Cereal Flour Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook ...

Chocolate, Cocoa and Sugar Confectionery Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 22730
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Chocolate, Cocoa and Sugar Confectionery Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, ...


Download Unlimited Documents from Trusted Public Sources

Global Food Safety Supply

  • July 2017
    6 pages
  • Antibiotic Resi...  

    Food Safety  

  • World  

    Switzerland  

View report >

Spice Industry

  • July 2017
    8 pages
  • Spice  

  • Africa  

    Tanzania  

    Nigeria  

View report >

Global Food Safety Industry

  • July 2017
    5 pages
  • Food Safety  

    Food  

  • World  

    Switzerland  

    Costa Rica  

View report >

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.