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Analysis of the Global Digital Rights Management Market 

  • November 2015
  • -
  • Frost & Sullivan
  • -
  • 77 pages

Analysis of the Global Digital Rights Management Market : Volumes Soar but Revenue Shrinks while Value Proposition Shifts from Pure Anti-Piracy to Analytics and Monetization

This market engineering study provides revenue forecasts and market share estimates for the global digital rights management (DRM) market, in terms of both realized revenue and actual valuation. This refers to full-fledged DRM solutions intended to provide persistent, user-specific, title-specific protection for audio and/or video content in business-to-consumer (B2C) use cases. Drivers and restraints, as well as technical and competitive trends, are discussed in depth. The analysis provides detailed numerical forecasts, with emphasis on the competitive implications of ongoing disruption and future market needs. The base year used for analysis is 2014 and forecasts span 2015 to 2020.

Key Findings

This study analyzes the content digital rights management (DRM) market. This refers to full-fledged DRM solutions intended to provide persistent, user-specific, title-specific protection for audio and/or video content in business-to-consumer (B2C) use cases.

- DRM is the cornerstone of the digital content economy. Even as over-the-top (OTT) video consumption soars in volume and revenue, the risks of piracy and copyright violation remain pervasive, and the DRM layer ensures that content remains protected and is used in accordance with applicable policy and business rules.

- While ad-monetized live video still heavily uses AES-128 bit encryption rather than fullfledged DRM systems, there is growing use of formal DRM as movie release windows are shortened, device resolutions increase, bandwidths broaden, and resolutions rise past HD towards 4K. DRM is also becoming the gateway to gathering usage data to fuel analytics, which in turn enables targeted advertising and personalized content recommendations— both of which are crucial competitive differentiators today.

- The competitive landscape for DRM has stabilized somewhat with Adobe, Google, Microsoft, and Verimatrix leading the market. However, growing emphasis on analytics is leading vendors like Ericsson to re-enter the market in earnest.

Key Questions This Study Will Answer

- Is the market growing, how long will it continue to grow and at what rate?
- Are the existing competitors structured correctly to meet customer needs?
- Is this an industry or a market? Will these companies/products/services continue to exist or will they get acquired by other companies? Will the products/services become features in other markets?
- What are the current pricing trends in the market, and how are competitors continuing to provide value-priced products?
- What technical trends are shaping the marketplace today? What trends are on the horizon, and what does this mean for future product strategy?
- How are digital content businesses changing, and what does this mean for global growth strategies for vendors?


Table Of Contents

Analysis of the Global Digital Rights Management Market 
1 EXECUTIVE SUMMARY

Executive Summary
1. Key Findings
2. Key Findings
3. Measurements
4. Measurements
5. CEO's Perspective

2 MARKET OVERVIEW

Market Overview
1. Digital Media Value Chain
2. Market Definitions
3. Regions Covered
4. Key Questions This Study Will Answer

3 DRIVERS AND RESTRAINTS—TOTAL DRM MARKET

Drivers and Restraints—Total DRM Market
1. Market Drivers
2. Drivers Explained
3. Drivers Explained
4. Drivers Explained
5. Drivers Explained
6. Drivers Explained
7. Market Restraints
8. Restraints Explained
9. Restraints Explained

4 FORECASTS AND TRENDS—TOTAL DRM MARKET

Forecasts and Trends—Total DRM Market
1. Forecast Assumptions
2. Market Value and Realized Revenue Forecast
3. Market Value and Realized Revenue Forecast Discussion
4. Percent Revenue Forecast by Region
5. Percent Revenue Forecast by Region Discussion
6. Market Value Regional Forecast
7. Market Realized Revenue Regional Forecast

5 TECHNICAL TRENDS—TOTAL DRM MARKET

Technical Trends—Total DRM Market
1. Standardization Attempts to Rein in Fragmentation Chaos
2. Changing Streaming Formats and Their Impact on DRM
3. Competition Between Apps and Browsers
4. The Influence of Online Video Platforms and Managed Service Providers
5. The Influence of Online Video Platforms and Managed Service Providers
6. Growing Need for Hardware and SoC Support
7. Growing Need for Hardware and SoC Support
8. Growing Need for Hardware and SoC Support
9. DRM Evolves Past Security Management to Monetization

6 MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL DRM MARKET

Market Share and Competitive Analysis—Total DRM Market
1. How FandS Measured Market Revenues and Market Share by Revenue
2. How FandS Measured Market Size by Units and Market Share by Units
3. DRM Market Share by Revenue Valuation
4. Market Share Metrics
5. DRM Market Share by Realized Revenue
6. DRM Market Share Based on Content
7. Competitive Factors and Assessment
8. Competitive Factors and Assessment
9. Competitive Factors and Assessment
10. Competitive Landscape
11. Competitive Environment
12. Microsoft PlayReady—SWOT Analysis
13. Google Widevine—SWOT Analysis
14. Adobe PrimeTime—SWOT Analysis
15. Verimatrix VCAS—SWOT Analysis

7 NA AND CALA ANALYSIS

NA and CALA Analysis
1. NA and CALA Market Forecast
2. NA and CALA Market Forecast Discussion

8 EMEA ANALYSIS

EMEA Analysis
1. EMEA Market Forecast
2. EMEA Market Forecast Discussion

9 APAC ANALYSIS

APAC Analysis
1. APAC Market Forecast
2. APAC Market Forecast Discussion

10 THE LAST WORD

The Last Word
1. The Last Word—Key Trends in the DRM Market
2. The Last Word—Predictions
3. Legal Disclaimer

11 APPENDIX

Appendix
1. Methodology
2. Measurements
3. Measurements
4. Partial List of Companies Interviewed
5. Additional Sources of Information on Content Monetization
6. Learn More—Next Steps

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