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North American Mobile Enterprise Applications

  • November 2015
  • -
  • Frost & Sullivan
  • -
  • 63 pages


2015 North American Mobile Enterprise Applications : Opportunities within Enterprises

The overall research objective was to measure the current use and future decision making behavior toward mobile enterprise applications, including a specific focus on mobile asset tracking, mobile sales force automation, mobile workforce management, and mobile supply chain management software solutions. In 2015, the mobile supply chain category replaces wireless email as a fourth area of app focus. The mobile enterprise applications market continues to be a growth market. This study deep drills on the 4 mobile enterprise app categories that can be more expensive and require more complex design and deployment efforts. In all 4 categories, a high percentage of current users continue to plan to expand their implementations over the near term.

Executive Summary

Ubiquitous Apps

North American businesses continue to demonstrate high interest in mobile software applications for their employees (business-to-employee (B2E)). In 2014, % of respondents reported deploying at least mobile worker app. In 2015, this figure has risen slightly to % of respondents.

The largest proportion of businesses ( %) has implemented between and apps. The mobile enterprise applications market continues to be a growth market. Looking forward, % of respondents plan to deploy additional mobile worker apps during the 2015/2016 time period.

This study deep drills on mobile enterprise app categories that can be more expensive and require more complex design and deployment efforts. The MWM and MAT categories exhibit the strongest growth in terms of percentage of businesses deploying in 2014 compared to 2015.

In all categories, a high percentage of current users plan to expand their implementations over the near term. The proportion of businesses professing a lack of interest in these more complex apps has remained stable during the past year.

Drivers and Barriers Behind Mobile B2E

North American businesses point to a long list of reasons for implementing mobile worker apps. Top adoption drivers continue to focus on anticipated improvements in employee productivity and business process efficiencies. A host of other benefits receive almost as high a priority from respondents. In today’s economy, businesses are clearly feeling the pressure from their competition, either viewing mobile B2E apps as a means to keep up with competitors or, ideally, an innovative way to establish a competitive edge.

The probability of increased revenues and cost savings are strong purchase drivers, as are enhanced customer engagement and happier employees. Data security vulnerabilities remain customers’ strongest concern, signaling a clear and continued need for vendors and channels to address proactively this fear with sales prospects.
Cost continues to be a top purchase barrier. A range of other issues are cited as reasons not to implement mobile B2E, with back-office integration receiving heightened (and deserved) attention, compared to 2014 responses. The response of No real business need is always a showstopper.

Table Of Contents

North American Mobile Enterprise Applications
Table Of Contents
1 RESEARCH OBJECTIVES AND METHODOLOGY

Research Objectives and Methodology
1. Research Objectives and Methodology
2. Methodology

2 EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary
2. Executive Summary
3. Executive Summary
4. Executive Summary
5. Executive Summary

3 MARKET OVERVIEW AND DEFINITIONS

Market Overview and Definitions
1. Market Overview
2. Market Definitions

4 TODAY'S MOBILE WORKER APPLICATIONS: AN OVERVIEW

Today's Mobile Worker Applications: An Overview
1. Current and Planned Deployment of Mobile Software Applications for Employees
2. Users of Mobile Worker Apps by Title
3. Pros and Cons for Providing Mobile Apps to Employees
4. Percent of Employees Using Company-approved Mobile Apps
5. Presence of a Private Application Store or Catalog
6. Employee Use of Unauthorized Mobile Apps

5 MOBILE DEVICES: BRING YOUR OWN DEVICE VERSUS COMPANY OWNED

Mobile Devices: Bring Your Own Device versus Company Owned
1. Types of Company-owned Mobile Devices Issued and Personally owned Mobile Devices Supported
2. Mobile Operating Systems Supported
3. Company's Approach to BYOB
4. Mobile Operating Systems Preferred for BYOD

6 USE OF ENTERPRISE MOBILITY MANAGEMENT PLATFORM

Use of Enterprise Mobility Management Platform
1. Current and Planned Use of an EMM Platform
2. Reasons for Not Implementing Enterprise Mobility Management

7 INSIGHTS FOR MOBILITY PARTNERS

Insights for Mobility Partners
1. Key Parties in the Mobile App Decision Process
2. Strategic Partners for Selecting and Implementing Mobile Apps
3. Top Criteria Used to Select a Mobile Business Applications Partner
4. Preferred Type of Mobile Business App
5. Use of No-code/Low-code Development Solutions
6. Top Criteria Used to Select a Specific Prepackaged Mobile Business Application

8 MOBILE ENTERPRISE APPLICATIONS USE DETAILS

Mobile Enterprise Applications Use Details
1. Deployment Plans for Specific Mobile Application Categories
2. Deployment Plans for Specific Mobile Application Categories
3. Deployment Plans for Specific Mobile Application Categories
4. Deployment Plans for Specific Mobile Application Categories
5. Satisfaction with Selected Mobile Apps
6. Business Impacts of Selected Mobile Apps
7. Mobile Solution Implementation: How It Occurred
8. Where Mobile Solution Implementation Is Occurring
9. Barriers to Cloud-based Mobile Apps
10. Use of Mobile Handheld Devices

9 BARRIERS TO FUTURE ADOPTION AMONG CURRENT NON-USERS

Barriers to Future Adoption among Current Non-users
1. Top Barriers to Mobile Solution Adoption in the Disinterested Segment
2. Top Barriers to Mobile Solution Adoption in the Planners Segment
3. Legal Disclaimer

10 DEMOGRAPHICS

Demographics
1. Role/Responsibility in the Organization
2. Role Currently Have in the Organization's Decision to Provide Mobile Apps to Employees
3. Top Industries

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