ASUSTeK Computer Inc. (2357) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


ASUSTek Computer Inc. (ASUS) is computer and peripheral equipment manufacturing company. It carries out design, production and sale of computing, communication and consumer electronics (3C) products. Its key products include desktops, motherboards, server systems, laptops, liquid crystal display (LCD) monitors, graphic cards, and network products. The company also offers mobile telephones, pocket PCs, computer accessories, peripherals, compact disc read-only memory (CD ROM) drives, digital versatile disc (DVD) drives, and disc carving machines. The products are used for personal and commercial applications by retail consumers, commercial institutions and original equipment manufacturers. It distributes products globally across Africa, Asia, Americas and Europe through ASUS Technology Incorporation; Askey Computer Corporation; Unimax Electronics Inc; ASUS International Ltd.; and ASUS Computer Benelux B.V., as key subsidiaries. ASUS is headquartered in Taipei, Taiwan.

The company focuses to enhance its position in the market by continually introducing innovative products. Recently, ASUS launched Fonepad, a hand-held with 3G voice and mobile data for all the features of a smartphone; PadFone Infinity, a powerful LTE smartphone; ASUS Open Cloud Computing platform; and Transformer AiO, the world’s first all-in-one PC with Windows 8 and a detachable 18.4-inch display.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table Of Contents

ASUSTeK Computer Inc. (2357) - Financial and Strategic SWOT Analysis Review
Table of Contents
Table of Contents 2

Section 1 - About the Company 6
ASUSTeK Computer Inc. - Key Facts 6
ASUSTeK Computer Inc. - Key Employees 7
ASUSTeK Computer Inc. - Key Employee Biographies 8
ASUSTeK Computer Inc. - Major Products and Services 9
ASUSTeK Computer Inc. - History 11
ASUSTeK Computer Inc. - Company Statement 14
ASUSTeK Computer Inc. - Locations And Subsidiaries 15
Head Office 15
Other Locations and Subsidiaries 15
Section 2 - Company Analysis 18
ASUSTeK Computer Inc. - Business Description 18
ASUSTeK Computer Inc. - Corporate Strategy 19
ASUSTeK Computer Inc. - SWOT Analysis 20
SWOT Analysis - Overview 20
ASUSTeK Computer Inc. - Strengths 20
Strength - Focused Research and Development Activities 20
Strength - Improved Financial Performance 20
Strength - Diverse Product and Market Mix 20
ASUSTeK Computer Inc. - Weaknesses 21
Weakness - Impending Lawsuits 21
Weakness - Increasing Trade Receivables 21
ASUSTeK Computer Inc. - Opportunities 21
Opportunity - Business Expansion 21
Opportunity - Demand: Cloud Computing 21
Opportunity - Demand for Smartphones and Tablets 22
Opportunity - Outlook for PC Shipment 22
ASUSTeK Computer Inc. - Threats 22
Threat - Competitive Environment 22
Threat - Rapid Technological Changes 22
Threat - Turbulent Global Markets 23
ASUSTeK Computer Inc. - Key Competitors 24
Section 3 - Company Financial Ratios 25
Financial Ratios - Capital Market Ratios 25
Financial Ratios - Annual Ratios 26
Performance Chart 28
Financial Performance 28
Financial Ratios - Interim Ratios 29
Financial Ratios - Ratio Charts 30
Section 4 - Appendix 31
Methodology 31
Ratio Definitions 31
About GlobalData 35
Contact Us 35
Disclaimer 35

List of Tables
ASUSTeK Computer Inc., Key Facts 6
ASUSTeK Computer Inc., Key Employees 7
ASUSTeK Computer Inc., Key Employee Biographies 8
ASUSTeK Computer Inc., Major Products and Services 9
ASUSTeK Computer Inc., History 11
ASUSTeK Computer Inc., Other Locations 15
ASUSTeK Computer Inc., Subsidiaries 15
ASUSTeK Computer Inc., Key Competitors 24
ASUSTeK Computer Inc., Ratios based on current share price 25
ASUSTeK Computer Inc., Annual Ratios 26
ASUSTeK Computer Inc., Interim Ratios 29
Currency Codes 31
Capital Market Ratios 31
Equity Ratios 32
Profitability Ratios 32
Cost Ratios 33
Liquidity Ratios 33
Leverage Ratios 34
Efficiency Ratios 34

List of Figures
ASUSTeK Computer Inc., Performance Chart (2009 - 2013) 28
ASUSTeK Computer Inc., Ratio Charts 30

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