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Overview:

During this unprecedented time of change for legacy communication service providers (CSP), network operators must leverage new technologies and solutions to provide next generation applications to meet the challenge from non-traditional CSPs, Over-the-Top (OTT) service providers, and other competitors. Web Real-time Communications (WebRTC) is one tool in the toolkit along with Telecom APIs and integration with carrier and OTT apps for a greatly enhanced and blended service experience.

Mind Commerce sees an emerging Telecom API enabled marketplace that will leverage incumbent CSP data to enhance enterprise services and consumer applications for both third-parties as well as value-added services for carriers themselves. This new marketplace will allow network operators to monetize raw data assets in a Data-as-as-Service (DaaS) model as well as add value to an emerging new class of WebRTC enabled services that will benefit greatly from both carrier data as well as third-party data integration.

This research represents the most comprehensive analysis focused on this convergence of WebRTC, Telecom APIs, and mobile applications. It includes technology evaluation, solution assessment, company analysis and forecasts for each area from 2015 to 2020. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:
WebRTC companies
Mobile API providers
Mobile VAS companies
Mobile device manufacturers
Application stores/aggregators
Cloud application management companies
Mobile network operators and their partners
Mobile VAS application development companies

Table Of Contents

Communication Enabled Applications, Content, and Commerce: WebRTC, Telecom APIs, and Mobile Apps 2015 - 2020
Table of Contents:

Web Real-time Communications: WebRTC Software, Applications, Services, Solutions, and Devices Market with Global and Regional Forecast 2015 - 2020

1.0 INTRODUCTION
1.1 EXECUTIVE SUMMARY
1.2 TARGET AUDIENCE
1.3 COMPANIES IN REPORT
2.0 WEBRTC AND WEBRTC MARKET OVERVIEW
2.1 UNDERSTANDING WEBRTC
2.1.1 WEBRTC FEATURES
2.1.2 WEBRTC ADVANTAGES
2.1.3 PEER TO PEER VS. BROWSER TO BROWSER COMMUNICATION
2.1.4 CLICK TO CALL
2.2 EVOLUTION OF WEBRTC
2.3 WEBRTC SOLUTION MARKET
2.4 WEBRTC MARKET FACTORS
2.4.1 GROWTH DRIVERS
2.4.2 MARKET LIMITATIONS
2.4.3 MARKET OPPORTUNITIES
2.5 WEBRTC ECOSYSTEM / VALUE CHAIN
2.5.1 VENDORS
2.5.2 PRODUCTS
2.5.3 SOLUTIONS AND SERVICES
2.5.4 APPLICATIONS
2.5.5 DELIVERY PLATFORMS
2.5.6 END USERS
3.0 WEBRTC TAXONOMY
3.1 WEBRTC TECHNOLOGY
3.1.1 NATIVE APPS VS. WEBRTC
3.1.2 HTML5
3.1.3 WEBRTC AND EXPANSION OF MEDIA/DATA USAGE VIA 4G/LTE
3.1.4 LTE/4G, RCS, AND WEBRTC
3.1.5 CARRIER WIFI AND WEBRTC
3.1.6 CLOUD COMMUNICATION AND WEBRTC
3.1.7 OPEN SOURCE API AND WEBRTC
3.2 WEBRTC ARCHITECTURE
3.3 WEBRTC FUNCTIONALITY
3.3.1 VOICE CALLING 2
3.3.2 REAL TIME MESSAGING
3.4 WEBRTC ENTERPRISE APPLICATION
3.4.1 CUSTOMER FACING ENTERPRISE
3.4.2 IN-HOUSE LICENSES DEVELOPMENT
3.4.3 APPLICATION AND SECURITY
3.5 WEBRTC API
3.5.1 SESSION DESCRIPTION PROTOCOL (SDP)
3.5.2 OPEN REAL-TIME COMMUNICATIONS API (ORCA)
3.5.3 WEBRTC SECURITY
3.5.4 CHROME
3.5.5 FIREFOX
3.5.6 MEDIA STREAM (GETUSERDATA)
3.5.7 HOOKFLASH
3.5.8 MEDIASTREAM API
3.5.9 RTCDATACHANNEL API
3.6 CLOUD RTC PLATFORM
4.0 WEBRTC APPLICATION CASES
4.1 STAGES OF CREATION OF WEBRTC APPLICATION
4.1.1 GETTING STARTED
4.1.2 CREATING VIDEO AUDIO CALLING
4.1.3 USING TEXT
4.1.4 FILE SHARING
4.2 WEBRTC APPLICATIONS
4.2.1 USE OF WEBRTC IN E-LEARNING
4.2.2 WEBRTC IN CORPORATE MEETINGS
4.2.3 WEBRTC AND HTML5 DEVELOPMENTS
4.2.4 WEBRTC FOR THE MOBILE APPLICATIONS
4.3 WEBRTC USE CASES
4.3.1 CUSTOMER CARE
4.3.2 PREMIUM CUSTOMER SERVICES
4.3.3 CUSTOMER WILLINGNESS TO PAY FOR SUCH PREMIUM SERVICES
4.4 ECONOMICS OF WEBRTC
5.0 WEBRTC SOLUTION MARKET FORECAST 2015 - 2020
5.1 GLOBAL MARKET REVENUE FORECAST 2015 - 2020
5.2 REGION WISE REVENUE FORECAST 2015 - 2020
5.2.1 NORTH AMERICA COUNTRY WISE REVENUE FORECAST 2015 - 2020
5.2.2 WESTERN EUROPE COUNTRY WISE REVENUE FORECAST 2015 - 2020
5.2.3 APAC COUNTRY WISE REVENUE FORECAST 2015 - 2020
5.2.4 EASTERN EUROPE COUNTRY WISE REVENUE FORECAST 2015 - 2020
5.2.5 LATIN AMERICA COUNTRY WISE REVENUE FORECAST 2015 - 2020
5.2.6 MIDDLE EAST and AFRICA COUNTRY WISE REVENUE FORECAST 2015 - 2020
5.3 WEBRTC REVENUE FORECAST BY SOLUTION AND SERVICE 2015 - 2020
5.4 WEBRTC SERVICE SEGMENT REVENUE FORECAST 2015 - 2020
5.5 WEBRTC REVENUE FORECAST BY INDUSTRY VERTICAL 2015 - 2020
5.6 DEPLOYMENT MODEL WISE REVENUE FORECAST 2015 - 2020
5.7 WEBRTC REVENUE FORECAST BY MAJOR APPLICATION CATEGORY 2015 - 2020
5.8 GLOBAL WEBRTC DEVICE FORECAST 2015 - 2020
5.9 WEBRTC DEVICE FORECAST BY REGION 2015 - 2020
5.10 GLOBAL WEBRTC ACTIVE USER FORECAST 2015 - 2020
5.11 WEBRTC ACTIVE USER FORECAST BY REGION 2015 - 2020
5.11.1 NORTH AMERICA WEBRTC ACTIVE USER FORECAST 2015 - 2020
5.11.2 WESTERN EUROPE WEBRTC ACTIVE USER FORECAST 2015 - 2020
5.11.3 APAC WEBRTC ACTIVE USER FORECAST 2015 - 2020
5.11.4 EASTERN EUROPE WEBRTC ACTIVE USER FORECAST 2015 - 2020
5.11.5 LATIN AMERICA WEBRTC ACTIVE USER FORECAST 2015 - 2020
5.11.6 MIDDLE EAST and AFRICA WEBRTC ACTIVE USER FORECAST 2015 - 2020
5.12 CSP DRIVEN GLOBAL WEBRTC ACTIVE USER 2015 - 2020
6.0 ROLE OF TELECOM OPERATORS AND CSPS
6.1 CARRIER INTEGRATION
6.2 NON-CARRIER PARTNERSHIPS
6.3 COMMUNICATION MEDIATOR
6.4 TELECOM VALUE-ADDED SERVICES (VAS)
6.5 NEW BUSINESS MODELS AND OPPORTUNITIES
6.5.1 TELEFONICA CASE STUDY
6.5.2 ANOTHER POTENTIAL FOR CSPS: WEBRTC AND TOLL-FREE CALLING
6.6 TELECOM API
6.7 ROLE OF CSPS
7.0 WEBRTC VENDOR LANDSCAPE
7.1 OVERALL COMPETITIVE LANDSCAPE
7.1.1 PLATFORM VENDORS
7.1.2 VOICE SOLUTION VENDORS
7.1.3 VIDEO SOLUTION VENDORS
7.1.4 CONFERENCE SOLUTION PROVIDERS
7.1.5 TELECOM WEBRTC CARRIER
7.1.6 ON-PREMISE VENDORS
7.1.7 OTT COMMUNICATION PROVIDERS
7.1.8 BULK SMS VENDORS
7.1.9 LEARNING AND DEVELOPMENT VENDORS
7.2 ALCATEL LUCENT
7.2.1 OVERVIEW
7.2.2 ANALYSIS
7.3 ATandT
7.3.1 OVERVIEW
7.3.2 ANALYSIS
7.4 AVAYA
7.4.1 OVERVIEW
7.4.2 ANALYSIS
7.5 CAFEX
7.5.1 OVERVIEW
7.5.2 ANALYSIS
7.6 CISCO SYSTEMS
7.6.1 OVERVIEW
7.6.2 ANALYSIS
7.7 DIALOGIC
7.7.1 OVERVIEW
7.7.2 SWOT ANALYSIS
7.8 ERICSSON
7.8.1 OVERVIEW
7.8.2 ANALYSIS
7.9 GENBAND
7.9.1 OVERVIEW
7.9.2 ANALYSIS
7.10 GOOGLE
7.10.1 OVERVIEW
7.10.2 ANALYSIS
7.11 HUAWEI TECHNOLOGIES
7.11.1 OVERVIEW
7.11.2 ANALYSIS
7.12 IBM CORPORATION
7.12.1 OVERVIEW
7.12.2 SWOT ANALYSIS
7.13 MITEL NETWORKS
7.13.1 OVERVIEW
7.13.2 ANALYSIS
7.14 ORACLE
7.14.1 OVERVIEW
7.14.2 ANALYSIS
7.15 PLIVO
7.15.1 OVERVIEW
7.15.2 ANALYSIS
7.16 QUOBIS
7.16.1 OVERVIEW
7.16.2 SWOT ANALYSIS
7.17 SONUS
7.17.1 OVERVIEW
7.17.2 ANALYSIS
7.18 TEMASYS
7.18.1 OVERVIEW
7.18.2 ANALYSIS
7.19 TOKBOX TELEFONICA
7.19.1 OVERVIEW
7.19.2 ANALYSIS
7.20 TWILIO
7.20.1 OVERVIEW
7.20.2 ANALYSIS
8.0 FUTURE OF WEBRTC
8.1 BEYOND VOICE/VIDEO AND BROWSERS: WEBRTC AND CDNS
8.2 HYBRID P2P AND SERVER-BASED CDN
8.3 EMERGING WEBRTC ISSUES AND OPPORTUNITIES
8.4 WEBRTC IMPLEMENTATION STATUS
8.5 WEBRTC APPLICATIONS IN MACHINE LEARNING AND 5G
9.0 RECOMMENDATIONS
9.1 COMMUNICATION SERVICE PROVIDERS
9.2 SOCIAL MEDIA COMPANIES
9.3 CONTENT PROVIDERS
9.4 APPLICATION DEVELOPERS
9.5 COMMERCE PROVIDERS
9.6 INFRASTRUCTURE PROVIDERS
9.7 DEVICE MANUFACTURERS

Figures

Figure 1: WebRTC Framework
Figure 2: WebRTC Value Chain / Ecosystem (from Vendor to End User)
Figure 3: WebRTC Architecture
Figure 4: Video Calling using WebRTC Applications
Figure 5: WebRTC Global Market Revenue Forecast $ Million 2015 - 2020
Figure 6: WebRTC Market Revenue Forecast by Region $ Million 2015 - 2020
Figure 7: WebRTC Market Share by Region 2015 - 2020
Figure 8: North America Revenue Forecast by Country $ Million 2015 - 2020
Figure 9: Western Europe Revenue Forecast by Country $ Million 2015 - 2020
Figure 10: APAC Revenue Forecast by Country $ Million 2015 - 2020
Figure 11: Eastern Europe Revenue Forecast by Country $ Million 2015 - 2020
Figure 12: Latin America Revenue Forecast by Country 2015 - 2020
Figure 13: Middle East and Africa Revenue Forecast by Country 2015 - 2020
Figure 14: WebRTC Revenue Forecast Solution vs. Service $ Million 2015 - 2020
Figure 15: WebRTC Market Share Solution vs. Service Vertical 2015 - 2020
Figure 16: WebRTC Revenue Forecast by Service Segment $ Million 2015 - 2020
Figure 17: WebRTC Revenue Forecast by Industry Vertical $ Million 2015 - 2020
Figure 18: WebRTC Revenue Forecast by Deployment Model $ Million 2015 - 2020
Figure 19: WebRTC Revenue Forecast by App Category $ Million 2015 - 2020
Figure 20: Global WebRTC Enabled Device Forecast in Billion 2015 - 2020
Figure 21: WebRTC Enabled Device Forecast by Region in Billion 2015 - 2020
Figure 22: WebRTC Enabled Device Share by Region 2015 - 2020
Figure 23: Global WebRTC Active User Forecast in Billion 2015 - 2020
Figure 24: WebRTC Active Users by Region in Million 2015 - 2020
Figure 25: WebRTC Active Users Share by Region 2015 - 2020
Figure 26: WebRTC Active Users North America in Million 2015 - 2020
Figure 27: WebRTC Active Users Western Europe in Million 2015 - 2020
Figure 28: WebRTC Active Users APAC in Million 2015 - 2020
Figure 29: WebRTC Active Users Eastern Europe in Million 2015 - 2020
Figure 30: WebRTC Active Users Latin America in Million 2015 - 2020
Figure 31: WebRTC Active Users ME and Africa in Million 2015 - 2020
Figure 32: Carrier Driven Global WebRTC Active Users Million 2015 - 2020
Figure 33: WebRTC and IMS Integration Structure
Figure 34: New Business Model in WebRTC Carrier Ecosystem
Figure 35: WebRTC Vendor Competitive Landscape
Figure 36: Avaya WebRTC Ecosystem Diagram
Figure 37: Genband SPiDR Gateway
Figure 38: Oracle WebRTC Session Controller
Figure 39: Sippo WebRTC Application Controller Diagram
Figure 40: WebRTC Progress by Browswer Type
Figure 41: WebRTC at the Center of Coms, Apps, Content, and Commerce

Telecom API Marketplace: Strategy, Ecosystem, Players and Forecasts 2015 - 2020

1 Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Findings
1.4 Target Audience
1.5 Companies Mentioned
2 Telecom Network API Overview
2.1 Defining Network APIs
2.2 Why Carriers are Adopting Telecom Network APIs
2.2.1 Need for New Revenue Sources
2.2.2 B2B Services and Asymmetric Business Models
2.3 Telecom Network API Categories
2.3.1 Web Real-time Communications (WebRTC)
2.3.2 SMS and RCS-E
2.3.3 Presence
2.3.4 MMS
2.3.5 Location
2.3.6 Payments
2.3.7 Voice/Speech
2.3.8 Voice Control
2.3.9 Multimedia Voice Control
2.3.10 M2M
2.3.11 SDM/Identity Management
2.3.12 Subscriber Profile
2.3.13 QoS
2.3.14 ID/SSO
2.3.15 Content Delivery
2.3.16 Hosted UC
2.3.17 Directory
2.3.18 Number Provisioning
2.3.19 USSD
2.3.20 Billing of Non-Digital Goods
2.3.21 Advertising
2.3.22 Collaboration
2.3.23 IVR/Voice Store
2.4 Telecom Network API Business Models
2.4.1 Two-Sided Business Model
2.4.2 Exposing APIs to Developers
2.4.3 Web Mash-ups
2.5 Segmentation
2.5.1 Users by Segment
2.5.2 Workforce Management
2.6 Competitive Issues
2.6.1 Reduced TCO
2.6.2 Open APIs
2.6.3 Configurability
2.7 Percentage of Applications that use APIs
2.8 Telecom API Revenue Potential
2.8.1 Standalone API Revenue vs. Finished Goods Revenue
2.8.2 Telecom API-enabled Mobile VAS Applications
2.8.3 Carrier Focus on Telecom API's for the Enterprise
2.9 Telecom Network API Usage by Industry Segment
2.10 Telecom Network API Value Chain
2.10.1 Telecom API Value Chain
2.10.2 How the Value Chain Evolve
2.10.3 API Transaction Value Split among Players
2.11 Cost for Different API Transactions
2.12 Volume of API Transactions
3 API Aggregation
3.1 The Role of API Aggregators
3.2 Total Cost Usage for APIs with Aggregators
3.2.1 Start-up Costs
3.2.2 Transaction Costs
3.2.3 Ongoing Maintenance/Support
3.2.4 Professional Services by Intermediaries
3.3 Aggregator API Usage by Category
3.3.1 An LBS Case Study: LOC-AID
3.3.2 Aggregation: Intersection of Two Big Needs
3.3.3 The Case for Other API Categories
3.3.4 Moving Towards New Business Models
4 Enterprise and Telecom API Marketplace
4.1 Data as a Service (DaaS)
4.1.1 Carrier Structured and Unstructured Data
4.1.2 Carrier Data Management in DaaS
4.1.3 Data Federation in the DaaS Ecosystem
4.2 API Market Makers
4.2.1 mashape
4.2.2 Mulesoft
4.3 Need for a New Type of Application Marketplace: CAM
4.3.1 Communications-enabled App Marketplace (CAM)
4.3.2 CAM Market Opportunities and Challenges
5 Telecom API Enabled App Use Cases
5.1 Monetization of Communications-enabled Apps
5.1.1 Direct API Revenue
5.1.2 Data Monetization
5.1.3 Cost Savings
5.1.4 Higher Usage
5.1.5 Churn Reduction
5.2 Use Case Issues
5.2.1 Security
5.2.2 Interoperability
6 Non-Telecom Network APIs and Mash-ups
6.1 Non-Telecom Network APIs
6.1.1 Twitter
6.1.2 Netflix API
6.1.3 Google Maps
6.1.4 Facebook
6.1.5 YouTube
6.1.6 Flickr
6.1.7 eBay
6.1.8 Last.fm
6.1.9 Amazon Web Services
6.1.10 Bing Maps
6.1.11 Yahoo Web Search API
6.1.12 Shopping.com
6.1.13 Salesforce.com
6.2 Mash-ups
6.2.1 BBC News on Mobile
6.2.2 GenSMS emailSMS
6.2.3 Foursquare
6.2.4 Amazon SNS and Nexmo
6.2.5 Triage.me
6.2.6 MappyHealth
6.2.7 Lunchflock
6.2.8 Mobile Time Tracking
6.2.9 Fitsquare
6.2.10 GeoSMS
6.2.11 FONFinder
6.2.12 Pound Docs
6.2.13 140Call
6.2.14 Salesforce SMS
7 Carrier Strategies
7.1 Carrier Market Strategy and Positioning
7.1.1 Increasing API Investments
7.1.2 The Rise of SDM
7.1.3 Telecom API Standardization
7.1.4 Carrier Attitudes towards APIs: U.S vs. Asia Pacific and Western Europe
7.2 Carrier API Programs Worldwide
7.2.1 ATandT Mobility
7.2.2 Verizon Wireless
7.2.3 Vodafone
7.2.4 France Telecom
7.2.5 Telefonica
7.3 Carriers and Internal Telecom API Usage
7.3.1 The Case for Internal Usage
7.3.2 Internal Telecom API Use Cases
7.4 Carriers and OTT Service Providers
7.4.1 Allowing OTT Providers to Manage Applications
7.4.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone
7.5 Carriers and Value-added Services (VAS)
7.5.1 The Role and Importance of VAS
7.5.2 The Case for Carrier Communication-enabled VAS
7.5.3 Challenges and Opportunities for Carriers in VAS
8 API enabled App Developer Strategies
8.1 A Critical Asset to Developers
8.2 Stimulating the Growth of API Releases
8.3 Working alongside Carrier Programs
8.4 Developer Preferences: Google vs Carriers
9 Telecom API Vendor Strategies
9.1 Positioning as Enablers in the Value Chain
9.2 Moving Away from a Box/Product Supplier Strategy
9.3 Telecom API Companies and Solutions
9.3.1 Alcatel Lucent
9.3.2 UnboundID
9.3.3 Twilio
9.3.4 LOC-AID
9.3.5 Placecast
9.3.6 Samsung
9.3.7 ATandT Mobility
9.3.8 Apigee
9.3.9 2600 Hz
9.3.10 Callfire
9.3.11 Plivo
9.3.12 Tropo (now part of Cisco)
9.3.13 Urban Airship
9.3.14 Voxeo (now Aspect Software)
9.3.15 TeleStax
9.3.16 Intel
9.3.17 Competitive Differentiation
10 Market Analysis and Forecasts
10.1 Telecom Network API Revenue 2015 - 2020
10.2 Telecom Network APIs Revenue by API Category 2015 - 2020
10.2.1 Messaging API Revenues
10.2.2 LBS API Revenues
10.2.3 SDM API Revenues
10.2.4 Payment API Revenues
10.2.5 Internet of Things (IoT) API Revenues
10.2.6 Other API Revenues
10.3 Telecom API Revenue by Region 2015 - 2020
10.3.1 Asia Pacific
10.3.2 Eastern Europe
10.3.3 Latin and Central America
10.3.4 Middle East and Africa
10.3.5 North America
10.3.6 Western Europe
11 Technology and Market Drivers for Future API Market Growth
11.1 Service Oriented Architecture (SOA)
11.2 Software Defined Networks (SDN)
11.3 Virtualization
11.3.1 Network Function Virtualization (NFV)
11.3.2 Virtualization beyond Network Functions
11.4 The Internet of Things (IoT)
11.4.1 IoT Definition
11.4.2 IoT Technologies
11.4.3 IoT Applications
11.4.4 IoT Solutions
11.4.5 IoT, DaaS, and APIs (Telecom and Enterprise)
12 Expert Opinion: TeleStax
13 Expert Opinion: Twilio
14 Expert Opinion: Point.io
15 Expert Opinion: Nexmo
16 Appendix
16.1 Research Methodology
16.2 Telecom API Definitions
16.3 More on Telecom APIs and DaaS
16.3.1 Tiered Data Focus
16.3.2 Value-based Pricing
16.3.3 Open Development Environment
16.3.4 Specific Strategies
16.3.4.1 Service Ecosystem and Platforms
16.3.4.2 Bringing to Together Multiple Sources for Mash-ups
16.3.4.3 Developing Value-added Services (VAS) as Proof Points
16.3.4.4 Open Access to all Entities including Competitors
16.3.4.5 Prepare for Big Opportunities with the Internet of Things (IoT)

Figures

Figure 1: Wireless Carrier Assets
Figure 2: Telecom API: Standalone vs. Finished Services
Figure 3: RCS and Telecom API Integration
Figure 4: RCS Revenue Forecast
Figure 5: Business vs. Consumer Telecom API Focus
Figure 6: Enterprise Dashboard
Figure 7: Enterprise Dashboard App Example
Figure 8: Telecom Network API Value Chain
Figure 9: Value Split among Aggregators, Carriers and Enterprise for API Transactions: 2012 - 2019
Figure 10: API Transaction Costs (US Cents) 2012 - 2019
Figure 11: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2015 - 2020
Figure 12: Cloud Services and APIs
Figure 13: GSMA OneAPI: Benefits to Stakeholders
Figure 14: ATandT Wireless API Catalog
Figure 15: Verizon Wireless API Program
Figure 16: France Telecom (Orange) APIs
Figure 17: Telefonica APIs
Figure 18: Carrier Internal Use of Telecom APIs
Figure 19: UnboundID's Portfolio of Services
Figure 20: Twilio's Portfolio of Services
Figure 21: LOC-AID Exchange Server Architecture
Figure 22: Placecast's ShopAlerts Solution
Figure 23: Apigee Portfolio of Services
Figure 24: Telecom API Revenue (USD Billions) 2015 - 2020
Figure 25: Telecom API Revenue (USD Billions) by API Category 2015 - 2020
Figure 26: Messaging APIs Revenue (USD Billions) 2015 - 2020
Figure 27: LBS APIs Revenue (USD Billions) 2015 - 2020
Figure 28: SDM APIs Revenue (USD Billions) 2015 - 2020
Figure 29: Payment APIs Revenue (USD Billions) 2015 - 2020
Figure 30: IoT API Revenue (USD Billions) 2015 - 2020
Figure 31: APIs Revenue for Other Categories (USD Billions) 2015 - 2020
Figure 32: Telecom API Revenue (USD Billions) by Region 2015 - 2020
Figure 33: Telecom API Revenue (USD Billions) Asia Pacific 2015 - 2020
Figure 34: Telecom API Revenue (USD Billions) Eastern Europe 2015 - 2020
Figure 35: Telecom API Revenue (USD Billions) Latin and Central America 2015 - 2020
Figure 36: Telecom API Revenue (USD Billions) Middle East and Africa 2015 - 2020
Figure 37: Telecom API Revenue (USD Billions) North America 2015 - 2020
Figure 38: Telecom API Revenue (USD Billions) Western Europe 2015 - 2020
Figure 39: Services Oriented Architecture
Figure 40: Growth of Connected Devices
Figure 41: IoT and Telecom API Topology
Figure 42: Telestax App Store Funnel
Figure 43: On-Premise vs. Twilio
Figure 44: Point.io and API Ecosystem
Figure 45: Different Data Types and Functions in DaaS
Figure 46: Ecosystem and Platform Model
Figure 47: Telecom API and Internet of Things Mediation
Figure 48: DaaS and IoT Mediation for Smartgrid

Mobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities

1 Introduction
1.1 Executive Summary
1.2 Target Audience
1.3 Companies Mentioned
2 Mobile Applications Overview
2.1 Definition of a Mobile Applications
2.2 What Separates an App From a Bundled Device Feature?
2.3 Examples of Current Mobile Apps
3 Mobile Platforms (Operating Systems)
3.1 OHA Android (free and open source)
3.2 iOS from Apple
3.3 BlackBerry 10 from RIM
3.4 Windows Mobile from Microsoft
3.5 BlackBerry OS from RIM
3.6 BREW from Qualcomm
3.7 Symbian OS from Nokia and Accenture
3.8 Firefox OS from Mozilla Foundation
3.9 Sailfish OS from Jolla
3.10 TIZEN from the Linuz Foundation
3.11 Ubuntu from Canonical Ltd.
4 Mobile Programming
4.1 Widgets
4.2 Hardware Widgets
4.3 Hardware and Software Evolution
4.3.1 Hardware Evolution and Handset Manufacturers Market Share
4.3.2 The Smartphone Revolution
4.3.3 Development Platforms
4.3.4 HTML5
4.3.5 HTML and Mini Browsers
4.3.6 Adobe, Flash, and SilverLight
4.3.7 JavaScript
4.3.8 AJAX
4.3.9 Future Directions of Mobile Development
5 Application Development Platforms
5.1 J2ME Platform
5.2 Platform Specific
5.2.1 iOS SDK
5.2.2 Blackberry OS Development Tools
5.2.3 Nokia Development Tools
5.2.4 Motorola Development Tools
5.2.5 LG Development Tools
5.2.6 Samsung Development Tools
5.2.7 HTC Development Tools
5.2.8 Sony Ericsson Development Tools
5.2.9 Android Development Tools
6 Key Development Concepts
6.1 Mobile Development Trends
6.1.1 Platforms
6.1.2 Programming Techniques
6.1.3 Mobile Optimization
6.1.4 Software Development Methodology
6.2 Native Programming Techniques
6.2.1 Size Constraints
6.2.1.1 Compact Code
6.2.1.2 Compact File Space
6.2.2 Display Constraints
6.2.2.1 Display Sizes and Standards
6.2.2.2 Multiple Displays
6.2.3 Input and Controls
6.2.3.1 Input device types
6.2.3.2 Keyboard
6.2.3.3 Touch Screen
6.2.3.4 Thumb Sticks, Roller Balls, and Direction Pads
6.2.3.5 Environmental Controls
6.2.3.6 Motion and Orientation Sensors
6.2.3.7 Light Sensors
6.2.3.8 Proximity Sensor
6.2.3.9 Gyroscope
6.2.3.10 Accelerometer
6.2.3.11 Peripheral Access
6.2.3.12 GPS Onboard and Off
6.2.3.13 Bluetooth
6.2.3.14 Near Field Communication and S Beam
6.2.3.15 Touch ID
6.2.3.16 Stylus Pen
6.3 Network Access
6.3.1 Connection Persistence
6.3.2 Dial on Demand
6.3.3 Always On
6.3.4 Connection Types and Limitations
6.3.5 Cellular Data
6.3.6 WiFi
6.3.7 Bluetooth
6.3.8 Bluetooth Low Energy (BLE)
6.3.9 Processing
6.3.10 Platforms and Speeds
7 Mobile Application Market
7.1 Mobile Advertising
7.2 Market Summary
8 Application Store Case Studies
8.1 Case Study Blackberry (RIM)
8.2 Case Study Apple
8.3 Case Study Android
8.4 Case Study: Amazon App Store
8.5 Case Study Windows App Store
9 Market Size
9.1 Mobile Application Overall Market
9.2 Mobile Sales Potential
9.3 Forecasted Smart Phone Sales
9.4 Growth Indicators
9.5 Market Analysis
9.6 Application Store Market Performance
9.6.1 Apple App Store
9.6.2 Android Marketplace Analysis
10 Mobile Gaming Analytics
10.1.1 Monetizing Micro Transaction in F2P Model: Creating a Need Approach is Key
10.1.2 Game Balancing Method in Micro Transaction Model
10.1.3 Potential Risk and Solution in F2P Virtual Economy
10.1.4 Pricing Decision Factors: ARPU vs. Average game price vs. Average Gamers
10.1.5 Product Life Cycle of Mobile Game: Adoption of Moore's Lifecycle Model
10.1.6 Game Lifecycle KPI framework
10.1.7 Smartphones vs. Portable Game Players
11 Wearable Devices Apps and Future Apps
11.1 Fitness Apps
11.2 Wearable Devices Payment Apps
11.3 Future Wearables Apps
11.3.1 Military Applications
11.3.2 Industry and Enterprise Applications
11.3.3 A Day in the Life of a Celebrity App
11.3.4 In my Glass
12 Carrier and Vendor Adaptations
12.1 Topology and Network Changes
12.1.1 Policy Changes
12.1.2 Open Network Movements
12.1.3 Billing Plan Changes
12.1.4 Infrastructure Hardware Changes
12.1.5 Location Based Services
12.1.6 WiFi Localized Service Hosting
12.1.7 Handset Manufacturer Changes
12.1.8 Integrating New Handset Features
12.1.9 Evolving the Handset
12.1.10 Multiple Platform Mobile Operating Systems
13 App Publishers Analysis
13.1 Gameloft
13.2 GungHo Online
13.3 Electronic Arts
13.4 Zynga
13.5 DeNA
13.6 SEGA
13.7 King
14 Future of Mobile Applications
14.1 Communication Enabled Apps
14.1.1 Direct API Revenue
14.1.2 Data Monetization
14.1.3 Cost Savings
14.1.4 Higher Usage
14.1.5 Churn Reduction
14.2 Embedded Entertainment and Gamified Apps
14.2.1 Gamification
14.2.2 Wearable Gamification
14.2.3 Mobile Social Gamification
14.2.4 Cloud Gamification
14.3 Cross Platform Apps
14.3.1 Smartphones, Tablets, Wearable Tech and More
14.3.2 Mobile/Wireless Apps Everywhere
14.4 The Impact of SMAC
14.4.1 Social, Mobile, Analytics, and Cloud (SMAC)
14.4.2 SMAC Stack
14.4.3 SMAC and Enterprise Mobile Market and Apps

Tables

Table 1: Example of the Most Successful Apps
Table 2: Apps Revenues in Apple App and Google Play Stores
Table 3: Handsets Manufacturer Market Share
Table 4: Mobile/Tablet Browser Share
Table 5: Mobile Platform Market Share 2012 - 2020
Table 6: Smartphone Market SWOT
Table 7: Key Considerable Mobile Gaming Strategies
Table 8: Mobile Gaming Business Model Descriptions
Table 9 Game Balancing Methods in Virtual Economy
Table 10: Potential Risk and Solution in F2P Virtual Economy
Table 11: Revenue vs. Costs in Gaming App Business
Table 12: Gameloft most Successful Apps
Table 13: Gungho Online Entertainment, Inc most Successful Apps
Table 14: EA most Successful Apps
Table 15: Zynga most Successful Apps
Table 16: DeNa Most Successful Apps
Table 17: SEGA Most Successful App
Table 18: King Applications

Figures

Figure 1: iPhone 6 and iPhone 6 Plus
Figure 2: iOS 8
Figure 3: Windows Phone 8 from Nokia
Figure 4: BlackBerry Z10
Figure 5: First Mobile Widgets
Figure 6: Early Mobile Widgets and Hardware
Figure 7: The Rise of the Smartphones Era
Figure 8: Classic Web App vs. Ajax Web Application Model
Figure 9: Samsung Note Edge
Figure 10: Multi-touch Screen
Figure 11: Touch ID
Figure 12: Blackberry OS 10.1
Figure 13: Amazon App Store
Figure 14: Apple App Store vs. iTunes Music Sales
Figure 15: Mobile Gaming Business Models
Figure 16: Monetizing Micro-Transaction in F2P model
Figure 17: Adoption of Moore's Lifecycle Model in Mobile Gaming
Figure 18: Sequential Steps of Mobile Game Analytic Approach
Figure 19: Mobile Game Lifecycle KPI Framework
Figure 20: Apple Watch Payments using NFC
Figure 21: A Day in a Life of a Celebrity
Figure 22: Mobile App Store Framework

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