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Insights for CFOs Betting on Intellectual Property

  • September 2015
  • -
  • Frost & Sullivan
  • -
  • 11 pages

Summary

Table of Contents

Intellectual Property (IP) as a transactional asset has garnered importance in the recent past. This market insight highlights the activities of IP market participants, the business models that they follow and the financial aspects that are related to them.

Introduction
Intellectual Property (IP) as a transactional asset has garnered importance in the recent past. With this, market participants that are involved in such transactions have made news, be it for the right or wrong reasons. This market insight highlights the activities of such participants, the business models that they follow and the financial aspects that are related to them. This helps to assess the impact that the transactional IP market place can make toward the world economy and its implications for technology innovation intensive industries and economies globally. The current implications of the conclusions bring forth the market reality rarely
considered by the CFO’s of technology driven companies, that is, the financial component of intellectual property (IP) value, the potential financial impact of IP risk and the process to unshackle the untapped revenue generation potential of IP transactions.

Overview of Global Scenario
A global view of things is helpful to understand the financial impact of intellectual property. The developed world (Europe, North America, Japan, Australia, and others) has well defined patent regimes, strong IP rights protection, and a judicial system that works well to protect knowledge monetization. As growth returns to these regions, it is an economic imperative to intelligently prioritize suitable R&D investment and to encourage future monetization of opportunities resulting from that growth. The maturity these markets enjoy today is largely due to their strong IP enforcement environment, as well as an intense focus on innovation to generate IP that has high economic value. However, the maturity of these IP models has given insights into a new type of business intelligence that will change how companies navigate new product development (e.g. build vs. buy, competitive intelligence, risk models, and so on). In contrast, emerging economies have a bourgeoning IP enforcement framework that will create new rules for business operations.

The BRIC nations, namely Brazil, Russia, India, and China together with others such as Mexico, showcase average growth rates over % and rapidly increasing demand for products. Expansion strategies targeting the BRIC nations, irrespective of their overarching objectives, must take into consideration the existing IP environment, competitive landscape, business infrastructure, R&D infrastructure, availability of intellectual capital and the local market influences. Of all these factors, the most critical one varies depending on the specific objective and the type of industry. However, one factor that repeatedly ranks amongst the top three is
intellectual property, and it has significant impact on all facets of a company’s business.

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