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Germany Consumer Electronics Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View:
Germany is a large and lucrative consumer electronics market, albeit with a relatively frugal consumption culture that means average selling prices are lower than the most lucrative European device markets. However, the growth potential of the device market is severely limited due to saturation across all three segments, which along with a declining working age population and sluggish economic growth, informs our forecast for total device spending to contract at a CAGR of -0.6% over 2016-2020.

Latest Updates And Industry Developments


- Computer hardware sales: USD19.5bn in 2016 to USD19.1bn in 2020. A saturated PC market and the threat of tablet cannibalization by smartphones is behind our low-growth outlook.

- AV and gaming sales: USD10.8bn in 2016 to USD10.6bn in 2020. After a protracted period of substantial declines in spending over 2011-2015 the AV market is forecast to stabilize, with a fluctuation around international football tournaments that act as a TV set upgrade trigger.

- Mobile handset sales: USD11.5bn in 2016 to USD11.0bn in 2020. The smartphone upgrade boom has passed in Germany, and with a drop-off in first-time buyer numbers the market is forecast to contract in 2017 and 2018 before returning to modest growth in the final years of the forecast period.

Table Of Contents

Germany Consumer Electronics Report Q1 2017
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Germany 2014-2020) 15
Industry Risk/Reward Index 16
Europe Risk/Reward Index 16
Table: Europe Consumer Electronics Risk/Reward Index, Q117 19
Market Overview 20
Computers 20
Table: PC Sales (Germany 2014-2020) 20
AV Devices 26
Table: AV Sales (Germany 2014-2020) 26
Mobile Handsets 31
Table: Mobile Communications (Germany 2014-2020) 31
Industry Trends And Developments 38
Consumer Electronics Trade 38
Table: Western Europe Consumer Electronics (CE) Trade, 2010-2015 38
Table: Germany Consumer Electronics Trade, 2010-2015 39
Consumer Electronics Industry 40
Table: Germany Consumer Electronics Industry, 2009-2014 43
Regulatory Development 45
Table: Government Authority 45
Competitive Landscape 47
Germany Consumer Electronics Vendors 47
EMEA Consumer Electronics Vendor Performance - 2015 48
Table: Computer Hardware 48
Table: TV Sets 49
Table: Mobile Phones 49
Retailers 50
Table: Selected Electronics Retailers 50
Table: Selected E-Commerce Companies And Online Marketplaces 51
Demographic Forecast 52
Demographic Outlook 52
Table: Population Headline Indicators (Germany 1990-2025) 53
Table: Key Population Ratios (Germany 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Germany 1990-2025) 54
Table: Population By Age Group (Germany 1990-2025) 54
Table: Population By Age Group % (Germany 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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