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Ghana Retail Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 66 pages

Includes 3 FREE quarterly updates

BMI View:

Ghanaian households are projected to enjoy a robust growth of nominal incomes in themedium term. However, high inflation and a weak cedi will negatively impact real income gains andconsumer confidence. Even with low unemployment rate and expanding household spending, essentials willcontinue to account for more than three fifths of consumer budgets in the medium term.The growth levels in the Ghanaian economy have slowed down in the last two years, meaning that the totalGDP of Ghana is expected to be just USD32bn in 2015. However, expansion is expected to return to thecountry soon, as we expect the output to reach USD48bn by 2019, representing a strong cumulative annualgrowth rate of 10.6%, and this development should represent more opportunities for retailers. The Ghanaianeconomy is driven by manufacturing and by exports of its valuable natural resources such as gold and oil.However, most of the population is employed in the services sector. Most of the population also resides inthe southern region of the country, closer to coastline, and this alongside the region's superior transport linksmakes it the most convenient area for retailers to target.

Table Of Contents

Ghana Retail Report Q1 2016
BMI Industry View ... 7
SWOT 9
Politics .. 11
Economic ... 13
Industry Forecast .. 15
Headline Retail Forecast .. 15
Table: Total Household Spending (Ghana 2012-2019) 15
Table: Retail Sector Spending, % Of Total (Ghana 2012-2019) . 16
Table: Retail Sector Spending, % of GDP (Ghana 2012-2019) 18
Table: Headline Retail Sector Spending (Ghana 2012-2019) 20
Retail Sector Forecast .. 22
Food, Drink and Tobacco 23
Table: Food, Drink and Tobacco Spending (Ghana 2012-2019) 24
Clothing and Footwear ... 24
Table: Clothing and Footwear Spending (Ghana 2012-2019) . 25
Household Goods ... 25
Table: Household Goods Spending (Ghana 2012-2019) . 26
Personal Care ... 27
Table: Personal Care Spending (Ghana 2012-2019) . 27
Household Numbers and Income Forecast 28
Table: Household Income Data (Ghana 2012-2019) . 28
Demographic Forecast . 32
Table: Total Population (Ghana 2012-2019) . 33
Table: Population: Babies (Ghana 2012-2019) 34
Table: Population: Young Children (Ghana 2012-2019) 34
Table: Population: Children (Ghana 2012-2019) 34
Table: Population: Young Teens and Older Children (Ghana 2012-2019) 35
Table: Population: Young People (Ghana 2012-2019) 35
Table: Population: Older Teenagers (Ghana 2012-2019) . 35
Table: Population: 21yrs + (Ghana 2012-2019) . 36
Table: Population: Young Adults (Ghana 2012-2019) . 36
Table: Population: Middle Aged (Ghana 2012-2019) 36
Table: Population: Urban (Ghana 2012-2019) 37
Macroeconomic Forecasts ... 38
Economic Analysis ... 38
Table: Ghana - Private Consumption Forecasts . 41
Table: Ghana - Government Consumption Forecasts 42
Table: Ghana - Fixed Investment Forecasts 42
Table: Ghana - Net Exports Forecasts . 43
Industry Risk/Reward Index . 44
Sub-Saharan Africa Risk/Reward Index ... 44
Table: Sub-Saharan Africa Retail Risk/Reward Index, Q116 44
Ghana Industry Risk/Reward Index . 45
Market Overview ... 47
Competitive Landscape 50
Mass Grocery Retail ... 50
Department Stores .. 51
Glossary . 53
Methodology .. 60
Industry Forecast Methodology 60
Sources 63
Risk/Reward Index Methodology ... 63
Table: Retail Risk/Reward Index Indicators 64
Table: Weighting Of Indicators . 66

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