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Serbia - Telecoms, Mobile and Broadband and Digital Media - Statistics and Analyses

  • September 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 51 pages

Serbian mobile operators expand reach of LTE-A services
Following an economically and politically turbulent period during the 1990s, Serbia started the first decade of the new millennium with strong GDP growth until the economic crisis of 2008. GDP growth soon recovered but more recently it has been stymied by the poor performance of Serbia's principal trading markets, including Italy and Greece.

Economic difficulties prompted the government to adopt a range of fiscal measures to raise revenue, including a short-term imposition of a 10% tax on telecom services. Similarly, the economic difficulties, compounded by a range of regulatory measures, has seen a steady fall in telecom market revenue suffered due to the recent adverse economic conditions although not all markets were affected equally.

Serbia's integration with the European Union (EU), formalised by the Stabilisation and Association Agreement in 2008, has encouraged the government and regulator to adopted measures aimed at promoting telecoms reform. The Agreement oversees closer integration with the EU and covers commitments to political, economic, trade, or human rights reform. In addition, as part of the EU pre-accession process, Serbia has received financial aid to build public institutions and improve cross-border co-operation. Serbia has been an official EU candidate country since January 2014.

EU reforms have been fundamental to Serbia's telecom sector. The EU's regulatory framework for communications (the NRF), adopted in mid-2010, promotes competition as the most efficient way to offer communications products and services while ensuring universal access. However, the May 2012 election of a new government less inclined to compromise with EU, though still committed to joining the Union, may have implications for telecom sector regulatory measures.

Considerable network investment has been undertaken by incumbent and alternative operators in recent years, despite economic difficulties. This has helped to stimulate internet usage, which has also been bolstered by improved affordability as prices are reduced through competition.

Serbia boasts an extensive broadcasting market, with programming available via radio and TV programme distribution via cable, wireless cable, terrestrial free-to-air and broadband TV. An analogue switch off (ASO) plan has been adopted and digital TV is widely available on cable networks.

Serbia's high mobile penetration, the result of multiple SIM card use, has seen lower revenue in recent years, placing further pressure on operators to develop business models which encourage consumer use of mobile data services as also the continued substitution of fixed-line for mobile voice calls.

Key developments:

Mundio Mobile and Globaltel licensed as MVNOs hosted on Vip Mobile's network; government rejects end-2015 bids for its share in Telekom Serbia; Telenor Serbia and SBB launch joint multi-play service; regulator licences three MNOs for spectrum in the 800MHz band, stimulating LTE development into 2016; report update includes the regulator's market report for 2014, telcos' operating and financial data to Q2 2016, recent market developments.
Market penetration rates in Serbia's telecoms sector 2016 (e)
Penetration of telecoms services: | Penetration
Fixed-line telephony | 38%
Fixed broadband | 17.5%
Mobile SIM (population) | 120%
(Source: BuddeComm)

Companies mentioned in this report:

Mobilna Telefonija Srbija (MTS), Telekom Serbia, Vip Mobile, Telenor Serbia, Serbia Broadband (SBB), I.Kom, Knight Development Support, Invest-Inenjering, Beogrid, JET TV, Kopernikus Technology, BeotelNet, Sat Trakt, Telemark and Radijus vektor.

Table Of Contents

Serbia - Telecoms, Mobile and Broadband and Digital Media - Statistics and Analyses
1. Executive summary
2. Key statistics
3. Country overview
4. Telecommunications market
4.1 Market analysis
5. Regulatory environment
5.1 Law on Electronic Communications
5.1.1 Amendments
5.2 Regulatory authority
5.3 Telecom sector liberalisation
5.4 Privatisation
5.4.1 Telekom Serbia
5.4.2 Mobi 63
5.5 Interconnect
5.6 Universal service
5.7 Number Portability (NP)
6. Fixed network operators
6.1 Telekom Serbia
7. Telecommunications infrastructure
7.1 Overview of the national telecom network
7.1.1 Electric Energy Transmission and Transmission System Control (EMS)
7.1.2 EPS network
7.2 International infrastructure
8. Fixed-line broadband market
8.1 Introduction and statistical overview
8.2 Broadband statistics
8.3 Forecasts fixed broadband subscribers 2016; 2018; 2021
8.3.1 Notes on scenario forecasts
8.4 Fixed-line broadband technologies
8.4.1 Hybrid Fibre Coax (HFC) networks
8.4.2 Digital Subscriber Line (DSL) networks
8.4.3 Fibre-to-the-Premises (FttP) networks
8.4.4 Other fixed broadband services
8.4.5 WiMAX
8.4.6 W-Fi
9. Digital economy
9.1 E-commerce
9.2 E-government
10. Digital media
10.1 Introduction
10.2 Regulatory issues
10.3 Videostreaming
10.4 Cable TV
10.5 Satellite-based digital pay TV developments
10.6 Digital Terrestrial TV (DTTV)
11. Mobile market
11.1 Market analysis
11.2 Mobile statistics
11.3 Mobile data
11.3.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
11.4 Mobile broadband
11.5 Regulatory issues
11.5.1 Third mobile licence
11.5.2 3.4GHz 3.8GHz auction
11.5.3 1800MHz auction
11.5.4 800MHz auction
11.5.5 Mobile Number Portability (MNP)
11.5.6 Roaming
11.5.7 Mobile Termination Rates (MTRs)
11.6 Mobile infrastructure
11.6.1 Digital networks
11.6.2 Other infrastructure developments
11.7 Major mobile operators
11.7.1 Telenor Serbia
11.7.2 Mobilna Telefonija Srbija (MTS)
11.7.3 Vip Mobile
11.7.4 Mobile Virtual Network operators (MVNOs)
11.8 Mobile content and applications
12. Related reports
Table 1 Country statistics 2016 (e)
Table 2 Telephone network statistics 2016 (e)
Table 3 Internet subscribers 2016 (e)
Table 4 Broadband statistics 2016 (e)
Table 5 Mobile statistics 2016 (e)
Table 6 National telecommunications authority
Table 7 Telecom market revenue by sector 2008 2014
Table 8 Share of telecom revenue by service 2010 - 2014
Table 9 Share of telecom investment by service 2010 2014
Table 10 Fixed-line telephony revenue 2004 - 2014
Table 11 Telekom Serbia Group financial data 2007 - 2015
Table 12 Telekom Serbia Group revenue by service 2014 - 2015
Table 13 Telekom Serbia company financial data 2009 - 2015
Table 14 Telekom Serbia Group subscribers by sector 2009 - 2015
Table 15 Telekom Serbia company subscribers by sector 2010 - 2015
Table 16 Telekom Serbia Group investments by sector (old style) 2010 - 2012
Table 17 Telekom Serbia Group investments by segment 2013 - 2015
Table 18 Telekom Serbia company investments by sector 2010 - 2015
Table 19 Fixed lines in service and teledensity 2004 - 2016
Table 20 Annual requests for new fixed lines 2004 - 2014
Table 21 VoIP users and traffic 2010 - 2014
Table 22 Fixed line voice traffic 2004 - 2016
Table 23 Total international internet bandwidth 2004 - 2015
Table 24 Proportion of internet subscriptions by download speed 2014
Table 25 ISPs by access platform 2008 - 2014
Table 26 Internet subscribers and penetration rates 2004 - 2016
Table 27 Household internet use by connection type 2007 - 2014
Table 28 Internet market revenue 2005 - 2014
Table 29 Dial-up internet connections 2007 - 2016
Table 30 Fixed-line broadband subscribers and penetration 2005 - 2017
Table 31 Forecast fixed broadband subscribers 2016; 2018; 2021
Table 32 Cable broadband subscribers 2004 - 2016
Table 33 DSL subscribers 2004 - 2016
Table 34 Telekom Serbia ADSL subscribers 2008 - 2015
Table 35 Fibre broadband subscribers 2010 - 2016
Table 36 Wireless internet subscribers 2007 - 2015
Table 37 proportion of companies using e-government services 2007 - 2014
Table 38 Pay TV subscribers 2007 - 2014
Table 39 Pay TV subscribers by platform 2010 - 2014
Table 40 Proportion of Pay TV subscribers by platform 2009 - 2014
Table 41 Pay TV market revenue 2005 - 2014
Table 42 Pay TV revenue share by platform 2010 - 2014
Table 43 Pay TV operator market share by subscribers 2008 - 2014
Table 44 Telekom Serbia IPTV subscribers 2008 - 2015
Table 45 Cable TV subscribers 2010 - 2014
Table 46 Proportion of digital and analogue cable TV subscribers 2011 - 2014
Table 47 Mobile market revenue 2003 - 2016
Table 48 Historic - Mobile subscribers and penetration rate 1998 - 2009
Table 49 Mobile subscribers and penetration rate 2010 - 2017
Table 50 Total outgoing mobile traffic 2003 - 2014
Table 51 Mobile operator market share by subscribers 2003 - 2014
Table 52 Mobile operator market share by revenue 2003 - 2014
Table 53 Prepaid subscribers and proportion of total mobile subscribers 2005 - 2014
Table 54 Telenor prepaid users 2007 - 2016
Table 55 MTS Serbia prepaid users 2012 - 2015
Table 56 Total SMS and MMS messages sent 2003 - 2014
Table 57 Mobile internet and 3G subscribers 2007 - 2014
Table 58 Active mobile broadband subscribers and penetration 2010 - 2016
Table 59 Average mobile number portings per month 2011 - 2014
Table 60 Annual and cumulative mobile number portings 2011 - 2014
Table 61 European roaming charges 2007 2016
Table 62 European roaming charges 2014 - 2017
Table 63 MNO network coverage 2014
Table 64 Telenor Serbia subscribers 2006 - 2016
Table 65 Telenor Serbia financial data (mobile) 2007 - 2016
Table 66 Telenor Serbia mobile (Serbia and Montenegro split) 2013 - 2016
Table 67 Telenor Serbia mobile revenue by type 2014 - 2016
Table 68 Telenor Serbia prepaid and postpaid ARPU and MOU 2007 - 2016
Table 69 MTS subscribers 2008 - 2015
Table 70 Vip Mobile financial data 2007 - 2016
Table 71 Vip Mobile subscribers 2007 2016
Chart 1 Telekom Serbia Group financial data 2007 2015
Chart 2 Telekom Serbia financial data 2009 2015
Chart 3 Fixed lines in service and teledensity 2004 2016
Chart 4 Household internet penetration by connection type 2007 2014
Chart 5 Pay TV subscribers 2007 2014
Chart 6 Mobile subscribers and penetration rate 2005 2017
Chart 7 Mobile operator market share by subscribers 2003 2014
Chart 8 Telenor Serbia financial data (mobile) 2007 2016
Chart 9 Telenor Serbia prepaid and postpaid ARPU and MOU 2007 2016
Chart 10 Vip Mobile financial data 2007 2016

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