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Australia - Broadband - Residential Market Statistics and Analyses

  • June 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 15 pages

This report assesses the usage of internet and broadband services in Australia's residential sector. It includes market estimates as well as data from a number of surveys covering consumer usage and patterns, in addition to internet and broadband data statistics.

The report also analyses the drivers behind internet adoption among Australian households. Surveys covered include statistical overviews from the Australian Bureau of Statistics regarding computer and internet usage by a range of criteria. By the end of 2015 internet use had become more prevalent than computer ownership, with Australians using devices such as mobiles, tablets and internet-enabled TVs to access the internet. Tablet use within households has also grown sharply, though the sector is under constant pressure from new phablets and larger screened smartphones and into 2016 the tablet market has begun to wane.

As the growth in the number of subscribers for various services has slowed, in the wake of higher penetration, the number of service complaints has fallen. This reflects the emphasis which operators have placed on customer service and customer satisfaction as they adjust to lower net adds and endeavour to reduce rates of churn. However, surveys conducted in late 2015 show a considerable discrepancy between how telcos rate their interaction with customers and how positively customers themselves see their relationship with service providers.

For statistics on the business broadband market see Australia - Broadband - Statistical Overview. For a general overview see Australia - Fixed Broadband - Market Insights and Statistical Overviews.

Key developments:

Telecoms, mobile, residential internet usage and trends, telecoms complaints procedures; tablet penetration among households reaches 57%; ACMA Communications report for 2015; TIO's 2015 annual report; Sensis survey 2015; ABS broadband market surveys to December 2015; recent market developments.

Table Of Contents

Australia - Broadband - Residential Market Statistics and Analyses
1. Synopsis
2. Statistical overview residential market total telecoms
3. Internet household statistics
3.1 Australian Bureau of Statistics (ABS) surveys and internet connectivity
4. Trends in the residential market
4.1 Data increases in volume
4.2 Mobile broadband no alternative to fixed line services.
4.3 Dial-up internet continues its decline
5. Household use of technology
5.1 Computer technologies
5.2 Broadband technologies
5.3 Internet social media activities
6. Other residential market surveys
6.1 Online services
6.2 Customer service issues and the Telecommunications Industry Ombudsman (TIO)
7. Related reports

List of Tables
Table 1 Revenue mix total spend of telecoms residential market 2016 (e)
Table 2 Historic - Total households versus internet enabled households 1999 - 2009
Table 3 Total households versus internet enabled households 2010 - 2016
Table 4 Broadband component of internet enabled households 2005 - 2016
Table 5 Proportion of internet households with children 2005 - 2009; 2010 - 2014
Table 6 Internet access households with children 2005 - 2009; 2010 - 2014
Table 7 Fixed-line broadband data usage by users 2008 - 2015
Table 8 Household/individual broadband connections 2012 - 2014
Table 9 Historic - Dial-up and broadband internet subscribers 2003 - 2009
Table 10 Dial-up and broadband internet subscribers 2010 - 2017
Table 11 Computerisation in the home 2012 - 2015
Table 12 Technology use in the home 2012 - 2015
Table 13 Proportion of the population using social networking sites 2011 - 2016
Table 14 Top 5 online applications 2013 - 2015
Table 15 Use of internet applications 2010 - 2015
Table 16 New complaints to the TIO per 10,000 services in operation 2013 - 2016
Table 17 Total new complaints to the TIO 2006 - 2015
Table 18 Number of investigations by the TIO, by levels 2009 - 2015
Chart 1 Overview of households with internet access 2004 - 2016
Chart 2 Overview of the decline in dial-up subscriptions 2004 - 2017
Chart 3 Overview of new complaints to the TIO 2006 - 2015
Chart 4 Overview of consumer and SME complaints by level 2009 - 2015
Exhibit 1 Overview of the TIO complaint handling process

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