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A mug’s game: Despite solid demand, revenue has suffered due to intense price competition



Toy and Game Retailing in Australia

Industry operators sell a range of toy and game products including dolls, hobby equipment and board games. Retailers operate as part of a chain-store network, or are franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers, or imported into Australia from overseas suppliers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Toy and Game Retailing in Australia - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

MAJOR COMPANIES

Associated Retailers Limited

Toys "R" Us (Australia) Pty Ltd

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