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Public Opinion Research in Australia

  • July 2015
  • -
  • Ibisworld
  • -
  • 31 pages

A penny for your thoughts: Increased demand during election years causes revenue volatility

Public Opinion Research in Australia

Firms in the industry take surveys from a sample of the population and extrapolate the data to gauge public opinion. These opinion polls are used to estimate the voting intentions of a population at a point in time, forecast election results and determine overall community opinion regarding government policies or proposed government policies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table Of Contents

Public Opinion Research in Australia

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

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