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IPTV Market in South Korea 2016-2020

  • December 2015
  • -
  • Infiniti Research Limited
  • -
  • 35 pages

Market outlook of the IPTV market in South Korea

Technavio’s market research analyst predicts the IPTV market in South Korea to grow steadily at a CAGR of around 5% during the forecast period. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise. This has led to vendors shifting from linear broadcast to on-demand services.

The growth of interactive services is expected to aid the market growth during the forecast period. An IP-based platform provides interactive, personalized TV viewing experience. It offers an interactive program guide that enables subscribers to search for content and allows viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to search a player’s statistics while watching a game and even see the content through a different perspective by controlling the camera angle.

Product segmentation and analysis of IPTV market in South Korea

VoD
Time shifted IPTV
Live IPTV
The IPTV market in South Korea is dominated by the VoD segment, which commands a significant market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.

Segmentation by end-user and analysis of the IPTV market in South Korea

Enterprise customers
Residential customers
Enterprise customers accounted for 55% of the market share during 2015. IPTV has been enjoying increased popularity in sectors such as hospitality, education, finance, media, energy, transport, and healthcare. These sectors have been dependent on IPTV to communicate better with their employees, satisfy compliance requirements improve training, set up additional revenue outlets and minimize travel costs.


Competitive landscape and key vendors

The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.


The leading vendors in the market are -

SK Broadband
LG UPlus
KT

Key questions answered in the report include

What will the market size and the growth rate be in 2020?
What are the key factors driving the IPTV market in South Korea?
What are the key market trends impacting the growth of the IPTV market in South Korea?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the vendors in the IPTV market in South Korea?
What are the key outcomes of the five forces analysis of the IPTV market in South Korea?
Technavio also offers customization on reports based on specific client requirement.


Related reports:

  Global IPTV market 2015-2019

  IPTV market in France 2015-2019

  Machine tools market in South Korea 2015-2019

Table Of Contents

IPTV Market in South Korea 2016-2020
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Numerical figures
Conversion rate
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product type
IPTV market in South Korea by type
VoD IPTV market in South Korea
Time-shifted IPTV market in South Korea
Live IPTV market in South Korea
PART 07: Market segmentation by end-users
IPTV market in South Korea by end-users
IPTV market in South Korea by enterprises
IPTV market in South Korea by residential consumers
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
IPTV market in South Korea
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: IPTV market segmentation in South Korea
Exhibit 03: IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 04: IPTV subscribers in South Korea 2015-2020 (millions)
Exhibit 05: Average subscription price of IPTV in South Korea 2015-2020 ($)
Exhibit 06: Five forces analysis
Exhibit 07: IPTV market in South Korea by type 2015
Exhibit 08: IPTV market segmentation by type in South Korea 2020
Exhibit 09: VoD IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 10: Time-shifted IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 11: Live IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 12: IPTV market in South Korea by end-users 2015 and 2020
Exhibit 13: IPTV market in South Korea by enterprises 2015-2020 ($ billions)
Exhibit 14: IPTV market in South Korea by residential consumers 2015-2020 ($ billions)
Exhibit 15: IPTV services penetration in fixed broadband services 2013-2020 ($ billions)
Exhibit 16: Impact of drivers
Exhibit 17: Impact of drivers and challenges

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