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Scope of the Report

The report titled “Global Sportswear Market with Focus on China: Trends & Opportunities (2015-2019)” analyzes the potential opportunities and significant trends in the global sportswear industry. The market size and forecast in terms of value has been provided for the period 2015 to 2019, considering 2014 as the base year. The report also provides the compounded annual growth rate (% CAGR) for the forecast period 2015 to 2019. Over the next five years, global sportswear market revenue by value and is forecasted to grow due to increased health awareness, recovering GDP and use of sportswear as fashion accessory.

The report provides detailed analysis of the global sportswear market sizing and future growth by segment for the period 2010-2014. The sportswear industry is divided into two broad segments namely Sports Apparel and Sports Footwear. Sports footwear segment is more likely to grow than sports apparel segment for the next 5 years. It also provides detailed market share analysis of the global sportswear market by segments.

The report provides detailed country analysis of China and North American market both in terms of value and volume. It also provides a detailed description of the US consumer behavior analysis on the basis of gender, age group, income group, ethnicity, education level and region.

Furthermore, it profiles key market players such as Nike, Adidas Group and VF Corporation on the basis of attributes such as company overview, recent developments, strategies adopted by the market leaders to ensure growth, sustainability, financial overview and recent developments.

Country Coverage
- North America
- China
Company Coverage
- Nike
- Adidas Group
- VF Corporation

Executive Summary

Sportswear is worn during workouts or any physical exercise to provide the wearer comfort and style. Sportswear is also available in various fashionable designs. The crossover between fashion and exercise in current scenario has mobilized the demand for sports apparel among women also. The sportswear industry comprises various enterprises that are primarily engaged in the manufacturing and retailing of new sports apparel and accessories such as running and training apparel, golf wear, lifestyle apparel, soccer uniforms, baseball and softball apparel, as well as the clothing worn for participating in many other sports.

The growth in sportswear industry is due to increasing awareness towards health, more participation of woman in sports and increased participation of youth in sports. Use of sportswear apparel as fashion accessory is expected to drive the sales of sportswear market in the forecasted period 2015-2019. The global sportswear market has been showing significant growth potential since past several years. The global sportswear market has been showing extraordinary performance in the US market was largely due to participation of youth in sports. China sportswear industry has experienced an upward trend in its revenue from fiscal 2009 to 2014. Stronger demand for sportswear among ordinary population in China help to drive the sales of new products, which will have a positive impact on revenue and margin growth.

The major factors driving the growth of industry is globally rising middle class income, raising levels fitness per capita, automation in sportswear industry, decrease in the prices of raw material etc.

Sportswear industry has to face lot of challenges due to dynamic market trends. One of the biggest challenge before sportswear industry is the low bargaining power of buyers. Sportswear industry is an expensive industry and the products related to it have high prices. Ageing population is another big challenge faced by sportswear industry. The populations of developed countries like the US, Japan and China are ageing.

Table Of Contents

Global Sportswear Market with Focus on China: Trends and Opportunities (2015-2019)
1. Executive Summary

2. Sportswear Market: An Overview
2.1 Segment of Sportswear Industry:
2.1.1 Athletic Footwear Segment
2.1.1 Athletic Apparel/Activewear Segment
Types of Sports Apparel
Top Purchase Drivers for Sportswear
Performance Features in Sportswear

3. Global Sportswear Market: An Analysis
3.1 Global Sportswear Market by Value: Actual and Forecast
3.1.1 Global Sportswear Apparel Market by Value: Actual and Forecast
3.1.2 Global Sports Footwear Market by Value: Actual and Forecast
3.1.3 Annual per Capita Spending on Sportswear
3.2 Global Sportswear Market by Functional Category
3.2.1 Global Lifestyle Sportswear Market by Value: Actual and Forecast
3.2.2 Global Outdoors Sportswear Market by Value: Actual and Forecast
3.2.3 Global Functional Sportswear Market by Value: Actual and Forecast

4. Global Sportswear Market Share: An Analysis
4.1 Global Sportswear Market Share Analysis
4.1.1 Global Sportswear Market Share by Segments
4.1.2 Global Sportswear Market by Key Players
4.1.3 Global Sportswear Market by Regions: Sizing and Growth
4.2 Global Sports Apparel Market Share Analysis
4.2.1 Global Sports Apparel Market Share by Category
4.2.2 Global Sports Apparel Market by Key Players
4.3 Global Sports Footwear Market Share Analysis
4.3.1 Global Sports Footwear Market by Key Players

5. China Sportswear Market: An Analysis
5.1 China Sportswear Market: Sizing and Growth
5.1.1 China Sportswear Market by Value: Actual and Forecast
5.1.2 China Sports Consumption by Segments
5.1.3 China Sportswear Western and Local Brand Differentiation
5.1.5 No of Marathons in China
5.2 China Domestic Sportswear Market: Sizing and Growth
5.2.1 China Domestic Sportswear Market by Store Count
5.2.2 China Domestic Sportswear Brands Store Count Per Capita
5.2.3 China Domestic Sportswear Channel Inventory
5.2.4 China Domestic Ecommerce Sportswear Market by Sales Percentage
5.3 China Sportswear Market Share Analysis
5.3.1 China Sportswear Market Share in Global Sportswear Market
5.3.2 China Market Share by Key Players
5.3.3 China Sportswear Market Share by Top Brands
5.3.4 China Sportswear Market Share of Kids Sub-Brands

6. North America Sportswear Market: An Analysis
6.1 North America Sportswear Market Share Analysis
6.1.1 North America Sportswear Market Share by Top Brands
6.1.2 North America Sports Apparel Retail Market by Players

7. Market Dynamics
7.1 Growth Drivers
7.1.1 Rising Middle Class Income
7.1.2 Rising Fitness per Capita
7.1.3 Raw Material Price Trend
7.1.4 Automation in Sportswear Market
7.1.5 Digital Consumer Engagement
7.2 Challenges
7.2.1 Low Bargaining Power of Buyers
7.2.2 Products are Highly Imitable (Counterfeiting)
7.2.3 Rise in Ageing Population
7.2.4 Decline in Participation of Organized Sports
7.1.4 Increase in Labor Cost
7.3 Market Trends
7.3.1 Increasing Focus on Health and Fitness
7.3.2 Product Innovation
7.3.3 Sports Products as Fashion Accessory
7.3.4 Speed to Market and Local Manufacturing

8. The US Sportswear Consumer Behavior Analysis
8.1 Sportswear Brand Preferences by Gender
8.2 Sportswear Brand Preferences by Age Group
8.3 Sportswear Brand Preferences by Income Group
8.4 Sportswear Brand Preferences by Ethnicity
8.5 Sportswear Brand Preferences by Education
8.6 Sportswear Brand Preferences by Region

9. Competitive Landscape

10. Company Profile
10.1 Nike
10.1.1 Business Overview
10.1.2 Financial Overview
10.1.3 Business Strategy
10.2 VF Corp
10.2.1 Business Overview
10.2.2 Financial Overview
10.2.3 Business Strategy
10.3 Adidas
10.3.1 Business Overview
10.3.2 Financial Overview
10.3.3 Business Strategy

Table of Figures

Figure 1: Segments of Sportswear Industry
Figure 2: Types of Sports Apparel
Figure 3: Purchase Drivers for Sportswear; 2014
Figure 4: Performance Features in Sportswear
Figure 5: Global Sportswear Market by Value; 2011-2014 (US$ Billion)
Figure 6: Global Sportswear Market by Value; 2015-2019E (US$ Billion)
Figure 7: Global Sports Apparel Market; 2011-2014 (US$ Billion)
Figure 8: Global Sports Apparel Market; 2015-2019 (US$ Billion)
Figure 9: Global Sports Footwear Market by Value; 2011-2014 (US$ Billion)
Figure 10: Global Sports Footwear Market by Value; 2015-2019 (US$ Billion)
Figure 11: Annual Per-Capita Spending on Sportswear; 2014 (US$)
Figure 12: Annual Spending per Urban Person on Sportswear; 2014 (US$)
Figure 13: Global Lifestyle Sportswear Market by Value; 2011-2014 (US$ Billion)
Figure 14: Global Lifestyle Sportswear Market by Value; 2015-2019 (US$ Billion)
Figure 15: Global Outdoor Sportswear Market by Value; 2011-2014 (US$ Billion)
Figure 16: Global Outdoor Sportswear Market by Value; 2015-2019 (US$ Billion)
Figure 17: Global Functional Sportswear Market by Value; 2011-2014 (US$ Billion)
Figure 18: Global Functional Sportswear Market by Value; 2011-2014 (US$ Billion)
Figure 19: Global Sportswear Market Share by Segments; 2014 23
Figure 20: Global Sportswear Market Share by Key Players; 2014
Figure 21: Global Sportswear Market by Region; 2014 (US$ Billion)
Figure 22: Global Sportswear Market by Category; 2014 (%)
Figure 23: Global Sports Apparel Market Share by Key Players; 2014
Figure 24: Global Sports Footwear Market Share by Key Players; 2014
Figure 25: China Sportswear Market by Value; 2009-2014 (US$ Billion)
Figure 26: China Sportswear Market by Value; 2015-2019 (US$ Billion)
Figure 27: China Sports Consumption by Segments; 2014
Figure 28: China Sportswear Western and Local Brand Differentiation; 2014
Figure 29: China Marathon No of Participants and Races; 2010-2014
Figure 30: China Domestic Sportswear Market by Store Count; 2006-2014
Figure 31: Sportswear Brand Store Count per Capita; 2006-2014
Figure 32: China Sportswear Channel Inventory; 2012-2015
Figure 33: China Domestic Ecommerce Sportswear Market by Sales Percentage; 2014-2015
Figure 34: China Sportswear Market Share in Global Sportswear Market; 2014
Figure 35: China Sportswear Market Breakdown by Brand Share; 2014
Figure 36: China Sportswear Market Share Change; 2009-2014
Figure 37: Sportswear Market Share by Top Brands
Figure 38: China Sportswear Market Share for Kids Sub-Brands; 2011-2014
Figure 38: North America Sportswear Market Share by Top 5 Brands; 2011-2014
Figure 39: North America Sportswear Retail Market by Players; 2011-2014 (US$ Billion)
Figure 40: Middle Class Income by Regions; 2009-2030 (US$ Million)
Figure 41: Fitness per Capita by Regions; 2014 (US$)
Figure 42: Sportswear Raw Materials Breakdown; 2014
Figure 43: Price Trend of Cotton and Oil; 2013-2014 (%)
Figure 44: Twitter Followers; 2014-2015 (No in Billion)
Figure 45: Ageing Population; 2013-2014 (% of Total Population)
Figure 46: Labor Cost Trends in Sportswear; 2014-2019 (%)
Figure 47: Sportswear Expenditure per Capita by Regions; 2014 (US$)
Figure 48: Sportswear Key Players Brand sales; 2014 (%)
Figure 49: Sportswear Brand Preferences by Gender; 2014
Figure 50: Sportswear Brand Preferences by Age Group; 2014
Figure 51: Sportswear Brand Preferences by Income Group; 2014
Figure 52: Sportswear Brand Preferences by Ethnicity; 2014
Figure 53: Sportswear Brand Preferences by Education; 2014
Figure 54: Sportswear Brand Preferences by Region; 2014
Figure 55: Market Share top 5 Industry Players; 2014 (% of total)
Figure 56: Nike Brand Portfolio
Figure 57: Nike Revenue; 2010-2014 (US$ Billion)
Figure 57: Nike Revenue and Growth by Segments; 2013-2014 (US$ Billion)
Figure 58: Brand Portfolio
Figure 59: VF Corporation Net Revenue; 2010-2014 (US$ Billion)
Figure 60: VF Corp Revenue and Growth by Segments; 2013-14 (US$ Billion)
Figure 61: Adidas Brand Portfolio
Figure 62: Adidas Net Revenue; 2010-2014 (US$ Billion)
Figure 63: Adidas Revenue and Growth by Segments; 2013-2104 (US$ Billion)
Table 1: Sportswear Industry Competitive Landscape; 2014

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