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  4. > Plant Growth Regulators Market by Type, Crop Type, & by Region - Global Trends & Forecast to 2020

“Plant growth regulators market projected to grow at a CAGR of 3.6%”
The plant growth regulators market is projected to grow at a CAGR of 3.6% from 2015 to 2020. The market is further driven by factors such as technology and product development of innovative plant growth regulators that can be cost-effective as well as used on a wide range of crops. The high growth potential in emerging markets and untapped regions provide new growth opportunities for market players.

“Gibberellins accounted for the largest market share in 2014”
Among the types of plant growth regulators such as auxins, cytokinins, gibberellins, and others, gibberellins accounted for the largest market share, followed by cytokinins and auxins. Gibberellins are used on a large scale in regions where there is extensive production and cultivation of fruits & vegetables.

“Fruits & vegetables leads the market with the largest share”
On the basis of crop types, the plant growth regulators market is led by the fruits & vegetables segment, followed by oilseeds & pulses and cereals & grains. These are used on a large scale in regions where there is extensive production and cultivation of fruits & vegetables.
- By Company Type - Tier 1 – 55 %, Tier 2 – 20% and Tier 3 – 25%
- By Designation – C level – 60%, Director level – 25%, Others – 15%
- By Region – North America - 10%, Europe – 20%, APAC – 40%, RoW – 30%

Leading players such as FMC Corporation (U.S.), Syngenta AG (Switzerland), The Dow Chemical Company (U.S.), BASF SE (Germany), and Nufarm Limited (Australia) have been profiled in the report. The other players include Xinyi Industrial Co. Ltd (China), Nippon Soda Co. Ltd (Japan), Valent BioSciences Corporation (U.S.), Bayer CropScience (Germany), and Tata Chemicals Limited (India).

Reasons to buy this report:
- To get a comprehensive overview of the global plant growth regulators market
- To gain wide ranging information about the top players in this industry, their product portfolios and key strategies adopted by them
- To gain insights of the major countries/regions in which the plant growth regulators market is flourishing

Table Of Contents

Plant Growth Regulators Market by Type, Crop Type, and by Region - Global Trends and Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 17
1.5 UNIT 17
1.6 LIMITATIONS 17
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Breakdown of primary interviews 21
2.2 FACTOR ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Decreasing area under agricultural cultivation 22
2.2.2.2 Increasing growth in fruit and vegetable production 24
2.2.3 SUPPLY-SIDE ANALYSIS 25
2.2.3.1 Industrial herbicide production serve as source for PGRs 26
2.2.3.2 Lower cost of seaweeds strengthening raw material supply 27
2.3 MARKET SIZE ESTIMATION 28
2.3.1 BOTTOM-UP APPROACH 28
2.3.2 TOP-DOWN APPROACH 29
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 30
2.5 RESEARCH ASSUMPTIONS and LIMITATIONS 31
2.5.1 ASSUMPTIONS 31
2.5.2 LIMITATIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 38
4.1 ATTRACTIVE OPPORTUNITIES IN PLANT GROWTH REGULATORS MARKET 38
4.2 GIBBERLLENINS: LEADING SEGMENT, BY TYPE 39
4.3 ASIA-PACIFIC: FASTEST-GROWING PLANT GROWTH REGULATORS MARKET 40
4.4 PLANT GROWTH REGULATORS MARKET GROWTH, BY COUNTRY, 2015-2020 41
4.5 PLANT GROWTH REGULATORS MARKET: DEVELOPED VS. DEVELOPING NATIONS, 2015-2020 (USD MILLION) 42
4.6 LIFE CYCLE ANALYSIS, BY REGION 43
5 MARKET OVERVIEW 44
5.1 INTRODUCTION 45
5.2 MARKET EVOLUTION 45
5.3 MARKET SEGMENTATION 46
5.3.1 BY TYPE 46
5.3.2 BY CROP TYPE 46
5.4 MARKET DYNAMICS 47
5.4.1 DRIVERS 48
5.4.1.1 Rising trading requirements for industrial activities 48
5.4.1.2 Growth in organic food industry 48
5.4.2 RESTRAINTS 49
5.4.2.1 Significant cost issues related with regulatory requirements 49
5.4.3 OPPORTUNITIES 49
5.4.3.1 Strengthen product portfolio for broad-acre crops 49
5.4.3.2 Demand for cost-effective portfolio in developing countries 51
5.4.4 CHALLENGES 52
5.4.4.1 Identification of plant growth regulator (PGR)-modulated genic/multigenic expressions 52
5.5 REGULATORY REQUIREMENTS 52
5.5.1 U.S. 52
5.5.2 CANADA 53
5.5.3 JAPAN 53
5.5.4 CHINA 53
5.5.5 EUROPEAN UNION 54
6 INDUSTRY TRENDS 55
6.1 INTRODUCTION 55
6.2 VALUE CHAIN ANALYSIS 55
6.3 SUPPLY CHAIN ANALYSIS 57
6.4 PORTER'S FIVE FORCES ANALYSIS 58
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 59
6.4.2 BARGAINING POWER OF SUPPLIERS 59
6.4.3 BARGAINING POWER OF BUYERS 60
6.4.4 THREAT OF NEW ENTRANTS 60
6.4.5 THREAT OF SUBSTITUTES 61

7 PLANT GROWTH REGULATORS MARKET, BY BRAND 62
7.1 INTRODUCTION 62
7.2 NUFARM LIMITED 62
7.2.1 MEPEX 62
7.3 FMC CORPORATION 62
7.3.1 HUMEXTRA 62
7.4 SYNGENTA AG 62
7.4.1 MODDUS 62
7.5 DOW CHEMICAL 63
7.5.1 MIRACULAN 63
7.5.2 HUMICIL 63
7.6 BASF SE 63
7.6.1 CANOPY 63
8 PLANT GROWTH REGULATORS MARKET, BY TYPE 64
8.1 INTRODUCTION 65
8.2 AUXINS 66
8.3 CYTOKININS 68
8.4 GIBBERELLINS 69
8.5 OTHERS 70
9 PLANT GROWTH REGULATORS MARKET, BY CROP TYPE 71
9.1 INTRODUCTION 72
9.2 CEREALS and GRAINS 74
9.2.1 OILSEEDS and PULSES 75
9.2.2 FRUITS and VEGETABLES 75
9.2.3 TURF, ORNAMENTALS and OTHERS 76
10 PLANT GROWTH REGULATORS MARKET, BY REGION 77
10.1 INTRODUCTION 78
10.2 NORTH AMERICA 79
10.2.1 U.S. 81
10.2.2 CANADA 83
10.2.3 MEXICO 84
10.3 EUROPE 85
10.3.1 FRANCE 88
10.3.2 GERMANY 89
10.3.3 U.K. 90
10.3.4 POLAND 91
10.3.5 ITALY 92
10.3.6 THE NETHERLANDS 93
10.3.7 REST OF EUROPE 94
10.4 ASIA-PACIFIC 95
10.4.1 CHINA 98
10.4.2 THAILAND 99
10.4.3 JAPAN 100
10.4.4 NEW ZEALAND 101
10.4.5 INDIA 102
10.4.6 REST OF ASIA-PACIFIC 103
10.5 REST OF THE WORLD (ROW) 104
10.5.1 BRAZIL 105
10.5.2 ALGERIA 106
10.5.3 OTHERS IN ROW 107
11 COMPETITIVE LANDSCAPE 109
11.1 OVERVIEW 109
11.2 COMPETITIVE SITUATION and TRENDS 110
11.3 NEW PRODUCT LAUNCHES 112
11.4 ACQUISITIONS 113
11.5 AGREEMENTS, INVESTMENTS and PARTNERSHIPS 113
11.6 EXPANSIONS and COLLABORATIONS 114
12 COMPANY PROFILES 115
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
12.1 INTRODUCTION 115
12.2 BASF SE 116
12.3 NUFARM LIMITED 120
12.4 FMC CORPORATION 123
12.5 SYNGENTA AG 127
12.6 DOW CHEMICAL 130
12.7 BAYER CROPSCIENCE AG 133
12.8 NIPPON SODA CO. LTD. 136
12.9 TATA CHEMICALS LIMITED 139
12.10 VALENT BIOSCIENCES CORPORATION 141
12.11 XINYI (H.K.) INDUSTRIAL CO. LTD 143
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.

13 APPENDIX 145
13.1 INSIGHTS OF INDUSTRY EXPERTS 145
13.2 DISCUSSION GUIDE 146
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 148
13.4 AVAILABLE CUSTOMIZATIONS 149
13.5 RELATED REPORTS 150


LIST OF TABLES

TABLE 1 PLANT GROWTH REGULATOR: CLASS, ASSOCIATED FUNCTION and USE 15
TABLE 2 ASSUMPTIONS OF THE STUDY 31
TABLE 3 LIMITATIONS OF THE STUDY 32
TABLE 4 FUNCTIONS OF PLANT GROWTH REGULATORS 33
TABLE 5 PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 65
TABLE 6 PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE, 2013-2020 (KT) 66
TABLE 7 AUXINS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 8 AUXINS MARKET SIZE, BY REGION, 2013-2020 (KT) 67
TABLE 9 CYTOKININS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 10 CYTOKININS MARKET SIZE, BY REGION, 2013-2020 (KT) 68
TABLE 11 GIBBERELLINS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 69
TABLE 12 GIBBERELLINS MARKET SIZE, BY REGION, 2013-2020 (KT) 69
TABLE 13 OTHER PLANT GROWTH REGULATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 14 OTHER PLANT GROWTH REGULATORS MARKET SIZE, BY REGION, 2013-2020 (KT) 70
TABLE 15 PLANT GROWTH REGULATORS MARKET IS LED BY CEREALS and GRAINS
(USD MILLION) 73
TABLE 16 PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 73
TABLE 17 CEREALS and GRAINS: PLANT GROWTH REGULATORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 18 OILSEEDS and PULSES: PLANT GROWTH REGULATORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 75
TABLE 19 FRUITS and VEGETABLES: PLANT GROWTH REGULATORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 76
TABLE 20 TURF, ORNAMENTALS and OTHERS: PLANT GROWTH REGULATORS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 76
TABLE 21 PLANT GROWTH REGULATORS MARKET SIZE, BY REGION, 2013-2020 (KT) 79
TABLE 22 PLANT GROWTH REGULATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 79
TABLE 23 NORTH AMERICA: PLANT GROWTH REGULATORS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 81
TABLE 24 NORTH AMERICA: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 81
TABLE 25 U.S.: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 82
TABLE 26 U.S.: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 82
TABLE 27 CANADA: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 83
TABLE 28 CANADA: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 83
TABLE 29 MEXICO: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 84
TABLE 30 MEXICO: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 84
TABLE 31 EUROPE: PLANT GROWTH REGULATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 87
TABLE 32 EUROPE: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 87
TABLE 33 FRANCE: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 88
TABLE 34 FRANCE: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 88
TABLE 35 GERMANY: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 89
TABLE 36 GERMANY: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 89
TABLE 37 U.K.: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 90
TABLE 38 U.K.: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 90
TABLE 39 POLAND: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 91
TABLE 40 POLAND: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 91
TABLE 41 ITALY: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 92
TABLE 42 ITALY: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 92
TABLE 43 THE NETHERLANDS: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 93
TABLE 44 THE NETHERLANDS: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE, 2013-2020 (USD MILLION) 93
TABLE 45 REST OF EUROPE: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 94
TABLE 46 REST OF EUROPE: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE, 2013-2020 (USD MILLION) 94
TABLE 47 ASIA-PACIFIC: PLANT GROWTH REGULATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 97
TABLE 48 ASIA-PACIFIC: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 97
TABLE 49 CHINA: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 98
TABLE 50 CHINA: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 98
TABLE 51 THAILAND: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 99
TABLE 52 THAILAND: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 99
TABLE 53 JAPAN: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 100
TABLE 54 JAPAN: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 100
TABLE 55 NEW ZEALAND: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 101
TABLE 56 NEW ZEALAND: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE, 2013-2020 (USD MILLION) 101
TABLE 57 INDIA: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 102
TABLE 58 INDIA: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 102
TABLE 59 REST OF ASIA-PACIFIC: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 103
TABLE 60 REST OF ASIA-PACIFIC: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE, 2013-2020 (USD MILLION) 103
TABLE 61 ROW: PLANT GROWTH REGULATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 104
TABLE 62 ROW: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 105
TABLE 63 BRAZIL: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 105
TABLE 64 BRAZIL: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 106
TABLE 65 ALGERIA: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 106
TABLE 66 ALGERIA: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE,
2013-2020 (USD MILLION) 107
TABLE 67 OTHERS IN ROW: PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 107
TABLE 68 OTHERS IN ROW: PLANT GROWTH REGULATORS MARKET SIZE, BY CROP TYPE, 2013-2020 (USD MILLION) 108
TABLE 69 NEW PRODUCT LAUNCHES, 2012-2014 112
TABLE 70 ACQUISITIONS, 2013-2015 113
TABLE 71 AGREEMENTS, INVESTMENTS and PARTNERSHIPS, 2011-2015 113
TABLE 72 EXPANSIONS, 2010-2015 114


LIST OF FIGURES

FIGURE 1 PLANT GROWTH REGULATORS MARKET SEGMENTATION 16
FIGURE 2 RESEARCH DESIGN 18
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION
and REGION 21
FIGURE 4 GLOBAL AREA UNDER AGRICULTURAL PRACTICE, 2010-2013 (MILLION HECTARES) 22
FIGURE 5 GLOBAL ARABLE LAND and PERMANENT CROP LANDS SHARE, BY REGION, 2013 23
FIGURE 6 GLOBAL AREA HARVESTED UNDER FRUITS, VEGETABLES and OTHER HIGH-VALUE CROPS, 2010-2013 (MILLION HECTARES) 24
FIGURE 7 GLOBAL PRODUCTION OF FRUITS, VEGETABLES and OTHER HIGH-VALUE CROPS, 2010-2013 (MILLION TONS) 25
FIGURE 8 GLOBAL HERBICIDE CONSUMPTION, 2010-2013 (‘000 TONS) 26
FIGURE 9 KEY GLOBAL PRODUCERS OF SEAWEEDS, 2000-2012 (‘000 TONS) 27
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 29
FIGURE 12 DATA TRIANGULATION 30
FIGURE 13 PLANT GROWTH REGULATORS MARKET SNAPSHOT (2015 VS. 2020) 34
FIGURE 14 FRUITS and VEGETABLES ACCOUNTED FOR THE LARGEST MARKET SHARE 35
FIGURE 15 ASIA-PACIFIC MARKET GROWING AT THE HIGHEST CAGR 36
FIGURE 16 PLANT GROWTH REGULATORS MARKET SHARE (VALUE), BY REGION, 2014 37
FIGURE 17 AN EMERGING MARKET WITH PROMISING GROWTH POTENTIAL,
2015-2020 (USD MILLION) 38
FIGURE 18 GIBBERLLENINS PROJECTED TO BE THE LARGEST SEGMENT BY 2020 39
FIGURE 19 FRUITS and VEGETABLES SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE
ASIA-PACIFIC MARKET, 2014 (USD MILLION) 40
FIGURE 20 CHINA TO GROW AT HIGHEST CAGR IN PLANT GROWTH REGULATORS MARKET, 2015-2020 41
FIGURE 21 DEVELOPED MARKETS TO DOMINATE and SHOW STRONG GROWTH OPPORTUNITIES DURING THE FORECAST PERIOD 42
FIGURE 22 PLANT GROWTH REGULATORS ARE PROJECTED TO EXPERIENCE STRONG GROWTH IN THE EUROPEAN REGION 43
FIGURE 23 PLANT GROWTH REGULATORS MARKET EVOLUTION 45
FIGURE 24 BY TYPE 46
FIGURE 25 BY CROP TYPE 46
FIGURE 26 STRONG DEMAND FROM HIGH-VALUED AGRICULTURAL COMMODITIES 47
FIGURE 27 GLOBAL HARVESTED AREA OF CEREALS AND OILSEEDS, 2011-2015 (MILLION HA) 50
FIGURE 28 CROP HARVESTED AREA IN ASIA and SOUTH AMERICA, 2011-2015 (MILLION HA) 51
FIGURE 29 RandD AND MANUFACTURING CONTRIBUTE MAJOR VALUE TO OVERALL PRICE OF PLANT GROWTH REGULATORS 56
FIGURE 30 RAW MATERIAL ACCESSIBILITY and MARKET DISTRIBUTION: INTEGRAL PART OF SUPPLY CHAIN OF PLANT GROWTH REGULATORS MARKET 57
FIGURE 31 PORTER'S FIVE FORCES ANALYSIS 58
FIGURE 32 PLANT GROWTH REGULATORS MARKET SIZE, BY TYPE,
2015 VS. 2020 (USD MILLION) 65
FIGURE 33 PLANT GROWTH REGULATORS MARKET SHARE (VALUE), BY CROP TYPE, 2014 72
FIGURE 34 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC MARKET PROJECTED TO SEE HIGH GROWTH, USD MILLION (2015-2020) 78
FIGURE 35 NORTH AMERICAN: PLANT GROWTH REGULATORS MARKET SNAPSHOT 80
FIGURE 36 EUROPE: PLANT GROWTH REGULATOR MARKET SNAPSHOT 86
FIGURE 37 CHINA: MARKET LEADER IN THE ASIA-PACIFIC REGION IN 2014 96
FIGURE 38 NEW PRODUCT LAUNCHES and EXPANSIONS: KEY STRATEGIES OF KEY COMPANIES 109
FIGURE 39 EXPANDING REVENUE BASE THROUGH NEW PRODUCT LAUNCHES, 2013-2014 110
FIGURE 40 NEW PRODUCT LAUNCHES: THE KEY STRATEGY, 2010-2015 111
FIGURE 41 GEOGRAPHICAL REVENUE MIX OF LEADING MARKET PLAYERS, 2014 115
FIGURE 42 BASF SE: COMPANY SNAPSHOT 117
FIGURE 43 BASF SE: SWOT ANALYSIS 118
FIGURE 44 NUFARM LIMITED: COMPANY SNAPSHOT 120
FIGURE 45 NUFARM LIMITED: SWOT ANALYSIS 122
FIGURE 46 FMC CORPORATION: COMPANY SNAPSHOT 124
FIGURE 47 FMC CORPORATION: SWOT ANALYSIS 126
FIGURE 48 SYNGENTA AG: COMPANY SNAPSHOT 127
FIGURE 49 SYNGENTA AG: SWOT ANALYSIS 129
FIGURE 50 DOW CHEMICAL: COMPANY SNAPSHOT 130
FIGURE 51 DOW CHEMICAL: SWOT ANALYSIS 132
FIGURE 52 BAYER CROPSCIENCE AG: COMPANY SNAPSHOT 134
FIGURE 53 NIPPON SODA CO. LTD. : COMPANY SNAPSHOT 137
FIGURE 54 TATA CHEMICALS LIMITED: COMPANY SNAPSHOT 139

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