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The diesel generators market is expected to reach a value of USD 16.96 billion by 2020, at a CAGR of 5.4% from 2015 to 2020. Energy demand from developing countries has rapidly grown over the past decade. Increasing power demand unmet by existing grid infrastructure has resulted in frequent power outages and blackout in the Asia-Pacific region. For industries and commercial sector, these power outages can be extremely costly. Diesel generators supply power to industries, commercial as well as residential sector during power cuts and prevents discontinuity in operations. Increasing need for continuous power supply and growing industrial and IT & Telecom industry are the major drivers of the market.

Standby application dominates the global market
The standby application held the largest market share in 2014, and is expected to be the fastest growing segment in the diesel generators market from 2015 to 2020. This growth is attributed to rising demand for uninterrupted power supply and increasing industrialization, especially in Asia-Pacific and other developing countries.

Asia Pacific to lead the global diesel generators market in terms of growth rate
The Asia-Pacific diesel generators market is projected to grow at the fastest rate during the forecast period. Frequent power outages and increasing power demand unmet by existing grid are driving the diesel generators market in the region. Asia-Pacific is followed by the Middle East & Africa. Demand for diesel generators in the Middle East & Africa is mainly driven by oil & gas and mining industries in this region.

Breakdown of Primaries:
In-depth interviews have been conducted with various key industry participants, subject matter experts, C-level executives of key market players, and industry consultants among other experts to obtain & verify critical qualitative and quantitative information as well as assess future market prospects. Distribution of primary interviews is as follows:
By Company Type: Tier 1- 50%, Tier2-22%, and Tier 3-28%
By Designation: C-Level-45%, Director Level-23%, and Others*-32%
By Region: North America-30%, Europe-20%, Asia-Pacific-40%, and RoW-10%
Note: *Others include sales managers, marketing managers, and product managers
The tier of the companies is defined on the basis of their total revenue, as of 2013: Tier 1 = >USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion and Tier 3 =
Leading players of this industry have been profiled with their recent developments and other strategic activities. These include Caterpillar Inc. (U.S.), Cummins Inc. (U.S.), Kohler Co. (U.S.), and Generac Holding (U.S.).

Why buy this report?
1. The report identifies and addresses key markets for diesel generators which is useful for suppliers and OEMs to review production and distribution plans
2. The report helps manufacturers to understand the pulse of the market and provides insights on drivers, restraints, and challenges.
3. The report will help OEM’s to better understand the competition strategies and will help in making strategic decisions.

Table Of Contents

Diesel Generators Market by Application, by Power Rating, by End-User and by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS and LIMITATIONS 24
2.4.1 ASSUMPTIONS 24
2.4.2 LIMITATIONS 24
3 EXECUTIVE SUMMARY 25
3.1 INTRODUCTION 25
3.2 CURRENT SCENARIO 25
3.3 FUTURE OUTLOOK 27
3.4 CONCLUSION 29
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE DIESEL GENERATORS MARKET, 2015-2020 30
4.2 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2014 31
4.3 DIESEL GENERATORS MARKET, BY APPLICATION, 2013-2020 32
4.4 DIESEL GENERATORS MARKET IN THE ASIA-PACIFIC REGION 33
4.5 INDUSTRIAL DIESEL GENERATORS SEGMENT IS EXPECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 34
4.6 LIFE CYCLE ANALYSIS, BY REGION 35
5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 DIESEL GENERATORS: MARKET SEGMENTATION 37
5.2.1 BY APPLICATION 37
5.2.2 BY POWER RATING (KVA) 37
5.2.3 BY END-USER 37
5.2.4 BY REGION 37
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 38
5.3.1.1 Growing demand for uninterrupted and reliable power supply 38
5.3.1.2 Increasing number of power outages 39
5.3.2 RESTRAINTS 40
5.3.2.1 Rapidly growing renewable energy technologies 40
5.3.2.2 High maintenance and operating cost 40
5.3.3 OPPORTUNITIES 41
5.3.3.1 Urbanization and industrialization 41
5.3.3.2 Electrification of rural and remote areas in developing countries 42
5.3.4 CHALLENGES 42
5.3.4.1 Stringent government regulations 42
5.3.4.2 Rise in TandD expenditure 46
5.4 IMPACT OF MARKET DYNAMICS 47
5.5 SUPPLY CHAIN ANALYSIS 48
5.6 PORTER'S FIVE FORCES ANALYSIS 49
5.6.1 THREAT OF NEW ENTRANTS 49
5.6.2 THREAT OF SUBSTITUTES 50
5.6.3 BARGAINING POWER OF SUPPLIERS 50
5.6.4 BARGAINING POWER OF BUYERS 50
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 51
6 DIESEL GENERATORS MARKET, BY APPLICATION 52
6.1 INTRODUCTION 53
6.2 STANDBY POWER 54
6.3 PEAK SHAVING 55
6.4 PRIME OR CONTINUOUS POWER 56

7 DIESEL GENERATORS MARKET, BY END-USER 57
7.1 INTRODUCTION 58
7.2 INDUSTRIAL 59
7.2.1 BY END-USER 59
7.2.2 POWER GENERATION/UTILITIES 60
7.2.3 OIL and GAS 61
7.2.4 OTHERS 61
7.3 COMMERCIAL 62
7.3.1 BY END-USER 62
7.3.2 IT and TELECOM 63
7.3.3 HEALTHCARE 63
7.3.4 OTHERS 64
7.4 RESIDENTIAL 65
8 DIESEL GENERATORS MARKET, BY POWER RATING (KVA) 66
8.1 INTRODUCTION 67
8.2 POWER RATING: 0-100 KVA 68
8.3 POWER RATING: 100-350 KVA 69
8.4 POWER RATING: 350-1000 KVA 69
8.5 POWER RATING: ABOVE 1000 KVA 70
9 DIESEL GENERATORS MARKET, BY REGION 71
9.1 INTRODUCTION 72
9.2 ASIA-PACIFIC 74
9.2.1 APPLICATION 76
9.2.2 BY POWER RATING (KVA) 76
9.2.3 BY END-USER 77
9.2.4 BY COUNTRY 77
9.2.4.1 China 78
9.2.4.2 India 78
9.2.4.3 Australia 79
9.2.4.4 Rest of Asia-Pacific 80
9.3 NORTH AMERICA 81
9.3.1 BY APPLICATION 82
9.3.2 BY POWER RATING (KVA) 82
9.3.3 BY END-USER 83
9.3.4 BY COUNTRY 83
9.3.4.1 U.S. 84
9.3.4.2 Canada 84
9.3.4.3 Mexico 85

9.4 EUROPE 86
9.4.1 BY APPLICATION 86
9.4.2 BY POWER RATING (KVA) 86
9.4.3 BY END-USER 87
9.4.4 BY COUNTRY 87
9.4.4.1 Germany 88
9.4.4.2 France 88
9.4.4.3 Russia 89
9.4.4.4 U.K. 89
9.4.4.5 Rest of Europe 90
9.5 MIDDLE EAST and AFRICA 91
9.5.1 BY APPLICATION 91
9.5.2 BY POWER RATING (KVA) 92
9.5.3 BY END-USER 92
9.5.4 BY COUNTRY 93
9.5.4.1 Saudi Arabia 93
9.5.4.2 UAE 94
9.5.4.3 Algeria 94
9.5.4.4 Nigeria 95
9.5.4.5 Rest of Middle East and Africa 95
9.6 SOUTH AMERICA 96
9.6.1 BY APPLICATION 96
9.6.2 BY POWER RATING (KVA) 96
9.6.3 BY END-USER 97
9.6.4 BY COUNTRY 97
9.6.4.1 Brazil 98
9.6.4.2 Argentina 98
9.6.4.3 Chile 99
9.6.4.4 Rest of South America 99
10 COMPETITIVE LANDSCAPE 100
10.1 OVERVIEW 101
10.2 COMPETITIVE SITUATION and TRENDS 102
10.2.1 NEW PRODUCT/SERVICE/TECHNOLOGY LAUNCHES 103
10.2.2 CONTRACTS and AGREEMENTS 104
10.2.3 EXPANSIONS 105
10.2.4 MERGERS and ACQUISITIONS 106

11 COMPANY PROFILES 107
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
11.1 INTRODUCTION 107
11.2 CATERPILLAR INC. 108
11.3 CUMMINS INC. 111
11.4 GENERAC HOLDINGS INC. 114
11.5 KOHLER CO. 117
11.6 MTU ONSITE ENERGY 120
11.7 MITSUBISHI HEAVY INDUSTRIES LTD. 122
11.8 AKSA POWER GENERATION 125
11.9 WUXI KIPOR POWER 127
11.10 YANMAR CO. LTD. 128
11.11 WARTSILA CORPORATION 129
11.12 HIMOINSA S.L. 131
11.13 KIRLOSKAR ELECTRIC COMPANY LIMITED 133
11.14 BRIGGS and STRATTON CORPORATION 135
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
12 APPENDIX 137
12.1 INSIGHTS FROM INDUSTRY EXPERTS 137
12.2 DISCUSSION GUIDE 137
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 140
12.4 AVAILABLE CUSTOMIZATIONS 141
12.5 RELATED REPORTS 141


LIST OF TABLES

TABLE 1 COST COMPARISON BETWEEN SOLAR PV and DIESEL GENERATORS 40
TABLE 2 ELECTRIFICATION RATE (%) 42
TABLE 3 TIER 4 EMISSION STANDARDS -ENGINES UP TO 560 KW 44
TABLE 4 TIER 4 EMISSION STANDARDS -ENGINES ABOVE 560 KW 45
TABLE 5 INDIA: EMISSION STANDARDS FOR DIESEL ENGINES UP TO 800 KW 45
TABLE 6 INDIA: EMISSION STANDARDS FOR DIESEL ENGINES ABOVE 800 KW 45
TABLE 7 EUROPE : PROPOSED STAGE V EMISSION STANDARDS FOR NON-ROAD ENGINES 46
TABLE 8 IMPACT OF MARKET DYNAMICS 47
TABLE 9 DIESEL GENERATORS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 53
TABLE 10 STANDBY POWER DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 54
TABLE 11 PEAK SHAVING DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 55
TABLE 12 PRIME OR CONTINUOUS POWER DIESEL GENERATORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 56
TABLE 13 DIESEL GENERATORS MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION) 58
TABLE 14 INDUSTRIAL DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 15 INDUSTRIAL DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 59
TABLE 16 POWER GENERATION/UTILITIES DIESEL GENERATORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 17 OIL and GAS: DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 61
TABLE 18 OTHERS: DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 61
TABLE 19 COMMERCIAL DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 20 COMMERCIAL DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 62
TABLE 21 IT and TELECOM: DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 22 HEALTHCARE: DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 23 OTHERS: DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 64
TABLE 24 RESIDENTIAL DIESEL GENERATORS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 65
TABLE 25 DIESEL GENERATORS MARKET SIZE, BY POWER RATING,
2013-2020 (USD MILLION) 68
TABLE 26 POWER RATING 0-100 KVA MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 27 POWER RATING 100-350 KVA MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 69
TABLE 28 POWER RATING 350-1000 KVA MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 69
TABLE 29 POWER RATING ABOVE 1000 KVA MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 30 DIESEL GENERATORS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 31 ASIA-PACIFIC: DIESEL GENERATORS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 76
TABLE 32 ASIA-PACIFIC: DIESEL GENERATORS MARKET SIZE, BY POWER RATING,
2013-2020 (USD MILLION) 76
TABLE 33 ASIA-PACIFIC: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 77
TABLE 34 ASIA-PACIFIC: DIESEL GENERATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 77
TABLE 35 CHINA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 78
TABLE 36 INDIA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 79
TABLE 37 AUSTRALIA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 79
TABLE 38 REST OF ASIA-PACIFIC: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 80
TABLE 39 NORTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 82
TABLE 40 NORTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY POWER RATING,
2013-2020 (USD MILLION) 82
TABLE 41 NORTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 83
TABLE 42 NORTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 83
TABLE 43 U.S.: DIESEL GENERATORS MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION) 84
TABLE 44 CANADA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 84
TABLE 45 MEXICO: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 85
TABLE 46 EUROPE: DIESEL GENERATORS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 86
TABLE 47 EUROPE: DIESEL GENERATORS MARKET SIZE, BY POWER RATING,
2013-2020 (USD MILLION) 86
TABLE 48 EUROPE: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 87
TABLE 49 EUROPE: DIESEL GENERATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 87
TABLE 50 GERMANY: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 88
TABLE 51 FRANCE: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 88
TABLE 52 RUSSIA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 89
TABLE 53 U.K.: DIESEL GENERATORS MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION) 89
TABLE 54 REST OF EUROPE: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 90
TABLE 55 MIDDLE EAST and AFRICA: DIESEL GENERATORS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 91
TABLE 56 MIDDLE EAST and AFRICA: DIESEL GENERATORS MARKET SIZE, BY POWER RATING, 2013-2020 (USD MILLION) 92
TABLE 57 MIDDLE EAST and AFRICA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 92
TABLE 58 MIDDLE EAST and AFRICA: DIESEL GENERATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 93
TABLE 59 SAUDI ARABIA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 93
TABLE 60 UAE: DIESEL GENERATORS MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION) 94
TABLE 61 ALGERIA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 94
TABLE 62 NIGERIA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 95
TABLE 63 REST OF MIDDLE EAST and AFRICA: DIESEL GENERATORS MARKET SIZE,
BY END-USER, 2013-2020 (USD MILLION) 95
TABLE 64 SOUTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 96
TABLE 65 SOUTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY POWER RATING,
2013-2020 (USD MILLION) 96
TABLE 66 SOUTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY END-USE INDUSTRY, 2013-2020 (USD MILLION) 97
TABLE 67 SOUTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 97
TABLE 68 BRAZIL: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 98
TABLE 69 ARGENTINA: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 98
TABLE 70 CHILE: DIESEL GENERATORS MARKET SIZE, BY END-USER,
2013-2020 (USD MILLION) 99
TABLE 71 REST OF SOUTH AMERICA: DIESEL GENERATORS MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION) 99
TABLE 72 NEW PRODUCT/SERVICE/TECHNOLOGY LAUNCHES, 2015 103
TABLE 73 CONTRACTS and AGREEMENTS, 2014-2015 104
TABLE 74 EXPANSIONS, 2014-2015 105
TABLE 75 MERGERS and ACQUISITIONS, 2013-2015 106


LIST OF FIGURES
FIGURE 1 MARKETS COVERED: DIESEL GENERATORS 15
FIGURE 2 DIESEL GENERATORS MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
and REGION 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 MARKET ESTIMATION APPROACH and DATA TRIANGULATION METHODOLOGY 23
FIGURE 7 ASIA-PACIFIC OCCUPIED THE LARGEST MARKET SHARE (VALUE) IN 2014 26
FIGURE 8 DIESEL GENERATORS MARKET SHARE (VALUE), BY APPLICATION, 2014 26
FIGURE 9 DIESEL GENERATORS MARKET SIZE (VALUE), BY POWER RATING, 2015 and 2020 27
FIGURE 10 INDUSTRIAL SECTOR WAS THE LARGEST END-USER IN 2014 and IS PROJECTED TO REMAIN SO DURING THE FORECAST PERIOD 28
FIGURE 11 DIESEL GENERATORS MARKET SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE IN THE NEXT FIVE YEARS 28
FIGURE 12 INCREASING NEED FOR UNINTERRUPTED and RELIABLE POWER SUPPLY IS EXPECTED TO DRIVE THE DEMAND FOR DIESEL GENERATORS 30
FIGURE 13 ASIA-PACIFIC AND THE MIDDLE EAST and AFRICA DIESEL GENERATORS MARKETS ARE EXPECTED TO GROW AT A FAST PACE DURING THE FORECAST PERIOD 31
FIGURE 14 STANDBY APPLICATION IS EXPECTED TO HOLD THE LARGEST SHARE DURING
THE FORECAST PERIOD 32
FIGURE 15 THE CHINESE DIESEL GENERATORS MARKET IS PROJECTED TO HOLD THE LARGEST SHARE IN ASIA-PACIFIC DURING THE FORECAST PERIOD 33
FIGURE 16 INDUSTRIAL SEGMENT ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2014 34
FIGURE 17 THE NORTH AMERICAN DIESEL GENERATORS MARKET HAS REACHED A MATURITY STAGE and IS EXPECTED TO HAVE A SLOW GROWTH RATE DURING THE FORECAST PERIOD 35
FIGURE 18 DIESEL GENERATORS MARKET SEGMENTATION: BY APPLICATION, POWER RATING, END-USER, and REGION 37
FIGURE 19 NEED FOR UNINTERRUPTED POWER DRIVES THE DIESEL GENERATORS MARKET 38
FIGURE 20 WEATHER RELATED POWER OUTAGES IN THE U.S. STATES (2003-2012) 39
FIGURE 21 SNAP SHORT ON RAPIDLY GROWING URBANIZATION IN DEVLOPING COUNTRIES 41
FIGURE 22 EMISSION REGULATION IN THE U.S. and CANADA FOR NON-EMERGENCY and MOBILE GENERATOR SETS 43
FIGURE 23 EMISSION REGULATION IN THE U.S. and CANADA FOR STATIONARY EMERGENCY STANDBY POWER 44
FIGURE 24 EUROPE : EMISSION STANDARDS FOR NON-ROAD DIESEL ENGINES 46
FIGURE 25 DIESEL GENERATORS MARKET: SUPPLY CHAIN ANALYSIS 48
FIGURE 26 PORTER'S FIVE FORCES ANALYSIS: DIESEL GENERATORS MARKET 49
FIGURE 27 GLOBAL SNAPSHOT: STANDBY SEGMENT IS EXPECTED TO DOMINATE
THE DIESEL GENERATORS MARKET DURING THE FORECAST PERIOD 53
FIGURE 28 INDUSTRIAL SEGMENT IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE (VALUE) IN 2015 58
FIGURE 29 DIESEL GENERATORS MARKET SHARE (VALUE), BY POWER RATING (KVA) 67
FIGURE 30 DIESEL GENERATORS MARKET SHARE (VALUE), BY REGION, 2014 72
FIGURE 31 REGIONAL SNAPSHOT - GROWTH RATE OF DIESEL GENERATORS MARKET IN IMPORTANT COUNTRIES, 2015-2020 73
FIGURE 32 ASIA-PACIFIC DIESEL GENERATORS MARKET OVERVIEW (2014) 75
FIGURE 33 NORTH AMERICA DIESEL GENERATORS MARKET OVERVIEW (2014) 81
FIGURE 34 COMPANIES ADOPTED THE STRATEGY OF NEW PRODUCT/SERVICE/TECHNOLOGY LAUNCHES TO GAIN A LARGER MARKET SHARE, 2011-2015 101
FIGURE 35 MARKET EVALUATION FRAMEWORK: TOP COMPANIES ON THE BASIS OF DEVELOPMENTS, 2011-2015 102
FIGURE 36 MARKET EVOLUTION FRAMEWORK: NEW PRODUCT LAUNCHES and CONTRACTS
and AGREEMENTS FUELLED THE GROWTH OF COMPANIES FROM 2011 TO 2015 103
FIGURE 37 REGIONAL REVENUE MIX OF TOP FIVE MARKET PLAYERS 107
FIGURE 38 CATERPILLAR INC.: COMPANY SNAPSHOT 108
FIGURE 39 CATERPILLAR INC.: SWOT ANALYSIS 110
FIGURE 40 CUMMINS INC.: COMPANY SNAPSHOT 111
FIGURE 41 CUMMINS INC.: SWOT ANALYSIS 113
FIGURE 42 GENERAC HOLDINGS INC.: COMPANY SNAPSHOT 114
FIGURE 43 GENERAC HOLDINGS INC.: SWOT ANALYSIS 116
FIGURE 44 KOHLER CO.: SWOT ANALYSIS 119
FIGURE 45 MTU ONSITE ENERGY : SWOT ANALYSIS 121
FIGURE 46 MITSUBISHI HEAVY INDUSTRIES LTD.: COMPANY SNAPSHOT 122
FIGURE 47 WARTSILA CORPORATION : COMPANY SNAPSHOT 129
FIGURE 48 KIRLOSKAR ELECTRIC COMPANY LIMITED: COMPANY SNAPSHOT 133
FIGURE 49 BRIGGS and STRATTON: COMPANY SNAPSHOT 135

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