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U.S. New Age Beverages through 2020

  • November 2016
  • -
  • Beverage Marketing
  • -
  • 363 pages

Summary

Table of Contents

This report by Beverage Marketing Corp. READY TO GO.

This market report from Beverage Marketing Corporation offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. It examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve-fruit beverages, kombucha and all the various New Age segments. The study also provides data on volume and sales plus discusses leading companies and their strategies.

The answers you need:
The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered include:
- Which segments of the diverse U.S. New Age beverage market grew in 2015 and which did not?
- What are the top beverage brands and how did they perform in 2015?
- What's driving developments in the New Age beverage marketplace?
- How many gallons did U.S. residents consume in 2015, and how is that likely to change in the next few years?
- What are the leading sales channels for New Age beverages?
- Which categories are poised for strong growth in the future?

This report features:
This comprehensive report investigates 12 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the protein market by region and distribution channel.
The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2020. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:
- An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
- A detailed break-out of trends in the various segments and sub-segments providing data including gallonage, wholesale dollar sales, wholesale prices per case and more for 19 segments and subsegments.
- Regional look at the U.S. New Age beverage marketplace, with volume and growth data of seven segments over the past five years, and projections five years in the future.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data & statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Dr. Pepper Snapple, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Nestlé Waters North America (NWNA), Red Bull and others. Includes brand data for Gatorade, GT’s, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak, Odwalla and many more.
- Data detailing volume by distribution channels totaling 100% of market volume.
- Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
- Consumer demographic profiles comparing consumers of key brands and segments.
- Five-year volume, wholesale dollar and retail dollar sales forecast through 2020 for the New Age beverage market and its sub-segments. Including single serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, super-premium juice, regular single-serve fruit beverages, regular RTD teas, nutrient-enhanced teas, sports beverages, sparkling water, RTD Coffee, vegetable/fruit juice blends, kombucha, coconut water, premium soda and shelf-stable dairy drinks.

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